Important information
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Start-up investment
Low $ 5000 (Home Office)
High - $ 20,000 (office with 1 employee)
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Break Even Time - 3 months in a year
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Annual revenue and profit estimate
Revenue $ 25,000 - & 10 million
Profit (before tax - $ 20,000 - $ 2 million
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A golden needle on a mountain of hay?
It is said that world knowledge doubles every 8 years! It is a phenomenal and impressive person, assuming that all knowledge is accessible to people who need it. Fortunately for average 300 to 500 "information detectives" operating in the US Today, average corporations, writers, journalists, students do not have ready access to the facts,
And what a mountain of hay! Thanks to the overwhelming increase in the usage of computers today, thousands of entrepreneurs, big businesses, government agencies, etc. have the maximum number of all horse breeders to the state with the influx of oil spills to the inland lake You can compile a library of information up to and including. For items that are not completed, information can be used. Make it somewhere in the database. But how is the average "Joe" access information?
With information detective needle, there is no need to stop the computer, database of the main use needs of the customer. They often need to leaf through reference books, publications and opportunities, through viewing experts. The key to the success of this service industry is to know where the corpse is being buried.
Bite at least bytes
If you need the basic equipment you need is your information detective operation computer, printer, modem. You can keep your overhead ceremony by starting the operation of the spare bedroom in your home. Your database system vendor may offer a course of 1 or 2 days to get used to the system, but to be skilled in search
If you decide to rent an office, and another researcher or two markets heavier than you, how close over your ever the overhead can be double or quadruple growing "your business" Keep it.
Some companies have in-house information services, but most information detectives are home based, one person operation. Several entrepreneurs in this industry have invested in their talent for excavation information and are expanding into a large information gathering business.
These independent entrepreneurs generally work hourly (usually in the range of $ 50 to $ 70 / hour). As your business grows, you are more likely to try to establish the client base to hire you on a monthly retainer basis
Watch out for "tunnel vision"
Especially in the early stages of your business, you need to keep multiple eggs in your basket. There are not enough demands for services to satisfy the day to many small independent persons 5 days a week according to the provision of other services that praise their main activities Revenue
In addition to providing revenue, these activities can be a good "networking" technique to gain your name there and accumulate valuable contacts - later
resource
Industry Association
Information Industry Association, 555 New Jersey Avenue. , NW, Suite 800
Washington dc 202 639 - 8262
Special Library Association, 1700 18 cents, NW Washington, DC 20009 202 - 234 - 4700
consultant
Catherine - Ackerman & Associates, 403 Oxford - St., East - Lansing, MI 48823 517-331 - 6818
For additional information to help you set up your new business, license, permission, legal structure of your business, taxes, insurance and much more
Desktop publisher
Important information
Start-up investment
Low - $ 700.00 (if computers and printers are financed). Home based operation.
High- $ 4,000 - $ 10,000 purchasing equipment and office set.
Break-even point time - 90 days to 6 months
Annual revenue and profit estimate
Revenue $ 20,000 - $ 250,000
Profit (before tax) $ 16,000 - $ 110,00
Explosive market
According to recent estimates by business consulting firms, this market has grown from about 3 million in annual sales in 1985 to almost 3 billion in 1991, and one of the real opportunities and challenges of this business is , The fact that millions of clients still do not know that dekstop publishing services are needed.
Desktop publisher computer, laser printer, high quality graphic material to create sophisticated software programs. Since the price of the equipment used continues to decline dramatically, there is a possibility that the startup estimate will be high. The quality of graphic materials that can be created in this way is very high, the latter typed with materials designed by desktop publishing have a somewhat higher resolution that is not noticeable to the naked eye. A lot of the materials you saw today in newspapers like the United States, magazines prepared by desktop - publishing.
Desktop publication preparation graphic material etc, brochures, leaflets, full page advertisement, newsletter, books, proposal. While doing some desktop publishing and through the word processing service, to a customer a desktop publisher prepares almost all kinds of graphic materials, many will specialize like one like newsletters one or more .
The knowledge of the previous computer is positive, but those who are motivated to learn the operation of the computer can acquire the ability to become a desktop publisher
Quality laser - printers sold for $ 4,000 to $ 7,000 years ago can now be bought for under $ 1,000. Desktop publishing is possible as an important element of laser printers. The laser printer is activated "painting" picture through desktop publishing software through the creation of computer files. In this way, as the drum containing the toner rotates back and forth, it scans back and forth at high speed, so that it functions as a copier. Toners are similar to those used in copiers. It is attracted to, or visualized by the drum, or repelled from the "un-imaged" area. As it passes the rotating drum, it moves to pieces of paper. This is called the "camera ready" material. It is taken to the printer to be reproduced.
To truly understand the continuing size of this field, until the invention of the laser printer, graphic material was either graphic designer or graphic designer since printing or printing, and yet their service is generally medium-sized And was very expensive that was only available to large companies. On the other hand, for those who can afford graphic designers, few people have artistic abilities. This material is generally the second class to look at. For the first time desktop publishing, it makes it possible for companies of any size to display all bits with graphic materials themselves
Who are the customers and how to find them
Companies and organizations of nearly all sizes are potential customers. Many large companies downsize their public relations and advertising departments during this recession. And medium- and medium-sized companies have little equipment or personnel to do this very professional work within the company.
Potential customers need, for example: restaurants that require the design of the menu, painters need a leaflet to pass, need hundreds of different forms
A combined daily newspaper advertisement is a daily newspaper that combines one or more rooms of a commerce and industry of other organizations that allows you to meet your community and surrounding communities and potential customers - a business section, or "business service" In the classification section it is very valuable. As soon as possible advertisements on yellow pages give additional visibility to your business. Advertisements for other business related publications in your community are also advantageous. Direct orders and business instructed to the business is also very advantageous in most business, especially if you find your first few customers, the customer's reviews of the "great first even satisfied customers go a long way, it is your most It is a valid advertisement.
The quality and eye-opening of your brochures and other selling materials are of critical importance. However, desktop publisher and brochure professional is a necessity. The customer also wants to see the work you prepared for the customer ("Your portfolio").
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