Good brand names are important. In the outside world, the brand name represents who you are and what you represent.
It's tough. :
Graphic, design, brand, name
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Developing a brand is a challenge for even the most experienced executives. This is mainly true during hard financial times where consumers tend to look at brand names and names known to buy less expensive replacements. Large established companies have the problem of branding in new markets. Often, launching your product in another country that has a different language creates different meanings or interpretations to its brand name.
That is the fact that a good brand name is important. In the outside world, the brand name represents who you are and what you represent. What kind of business do you have? How is your business different from others? Do you have a business? After all, what are you unique? Brand names are particularly important for independent professionals and small businesses, because they face tough competition. And well designed and created brand names can help them appear professional, compete in larger markets and stand out in crowded markets.
If you decide what brand to create, you must be cautious and reinforce it every time you are in business. Website content and domain names are similarly enhanced. This is an office where all the things that affect the needs of the customer's brand can be obtained from information with the main business. Use your brand in evenness, communicating with your company voice everywhere.
However, over the years there have been some fake concepts about naming games. Size does not matter, but it is actually so. Long names are tricky. Therefore, the shorter the name, the better. Aside from being easily remembered by your customers, you also have to spend extra dollars on materials when painting them on cars, boards or materials. Besides, some people have their customers name theirs I think to take literally. But this is not really the case. When he uses a product he does not literally think that he will not sweat completely when looking at a deodorant brand that men do not say to sweat. That is just unreasonable. Similarly, no one would think that car rental cars are really wrecks. These names will be remembered.
It is also outside the brand's required time. Developing strong and unique brands and using them increasingly is easy when you can create a degree of pain in the name in people's minds and they have a need they can offer
Create, recognize and measure value
The price is what you pay-the value is what you get.
Berkshire Securities Chairman Warren-Buffett
It's tough. :
Markety
Article body:
The price is what you pay-the value is what you get.
Berkshire Securities Chairman Warren-Buffett
Provide value that your customers recognize, appreciate and reward. If you want to evaluate what you offer to your customers-you must show them assessing.
Values build on trust, origin and trust. Always promise below, please give over. It is known to keep your promise. I will be honest. I promise you can never offer.
Do not confuse value and cost. The value of a product is not nearly the same as its cost. For example, your product may cost $ 2 and sell for $ 10. The value to you is $ 10. The value to the customer is usually more than the selling price. If it was worth $ 10 for their customers, they have no motivation to buy. But if the value to them is greater than the selling price, you will be motivated to exchange their money for something of greater value. It may be worth $ 25 for the customer. Then they will gladly give $ 10 of their money for the product. The more that value, the cost of the purchase, the more customers will be buying from you. Always provide more value than the price they pay. Then, looking at the customer is more than the cost.
Value expression
How is it different and worth? Find out the following formulas and discover that you can focus your efforts to increase value.
Total value = real value + perceptual value
Let's disassemble it to understand it. Real values consist of tangibles. It is relatively easy to measure. The actual values can be expressed this way:
Real number = function / cost
The function is that the product or service performs mechanically or analytically. Imagine buying a new car. If you shop for the best real value, you get the most feature-effective ground transportation for a low price. You can measure your car's functional rate by comparing it with your practical alternative costs; public transport, taxis, bicycles, limousines, different car models and sharing of these options in terms of time and inconvenience. You may want to consider the cost. What does your new car give you these other modes of transportation?
Once you have determined the new car's function factor, you can divide it by its cost. Is the feature worth more than cost? If so, the new car has real value. Buy the cheapest car at the end of your analysis. Not limited to Remember what you are willing to pay for your car is based on your total value, which is a factor of real and perceived value. So, sometimes even without realizing it, assign value to less quantifiable profits and buy what you like. Taste is not part of the real value, the part of the perceived value of the product that is part of it.
Perceived Value = Feeling of Confidence x
Compared to real value, perceived value is hard to measure directly. It is a total value that still has a bigger impact than it can. Perceived value is a product of emotions at the time of conviction. It is influenced by the image, credibility, beauty and feel-qualitative like all the benefits you should highlight in your sales. Emphasizing your perceived value is a surefire way to distinguish yourself-from the competition and gain more. The perceived value is what makes the brand more valuable than no-name. Nike is an example of a company that has created a fortune with perceived value. As individuals we think differently, perceive differently, and put different values on things. Please be careful with that. Use it to your advantage. There is the value of their goods to remember to negotiate the price they want to see.
How can you enhance the value of what you sell? If you are just looking at the cost of paper and ink, you are forcing yourself to compete in the merchandise game. Instead, find ways to highlight the value of your relationship-creative, intangible assets.
Always provides true value too, but competes for perceived value.
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