The most important aspect of every business is selling products and services. Without sales, business can not exist for a very long time.
All sales begin with the form of advertisements. To build a sale, this advertisement has to be seen or heard by potential buyers and react them to advertisements in a way. Trust for success, or responsibility for failure of almost all ads, return to the advertisement itself.
Generally, "advertiser writers" want a prospect to do one of the following:
a) View, visit the shop to judge the product for himself, or write a check immediately and send for the advertised goods.
b) Listen to the full selling presentation Telephone for appointment will write the same or more for more information.
The bottom line of any advertisement is very simple: let readers purchase products and services. To stop the readers only by this thinking, just praise the product or just to believe what is written about the product
"Advertiser" must know exactly what he wants the reader to do and does not elicit the desired acts With all the time and money absolutely useless
In order to derive desirable behavior from the prospect, all ads are written according to some simple "master method":
1) attracts "attention" of your prospects.
2) Your prospects for "interest" products
3) Cause your prospects to "desire" products
4) "Action" from demand prospects
Never forget the basic rules of copywriting of advertisements: unless an ad is read, it does not stimulate sales; if it is not seen it will be read
The most successful ad copywriter behind these foundations. Whether you already know them or are just being exposed to them now, your knowledge and exercises on these foundations are with copywriters of advertisements
Twitchy knick.
Classified ads are ads where all clever business starts. These small, relatively inexpensive ads are not advertising to beginners, or if people do not break his request with his request for his product and his wai-classified ads are all advertisement rules Written in accordance with. What is said in a classified advertisement is the same, except for the condensed form said in larger, more sophisticated type of advertisement.
To start learning how to write a good classified ad, clip ten Classified ad form Ten different mail order type publication - you paste each of these ads on a separate sheet.
Analyze each of these ads: How writers are attracting your attention - What is keeping you interested about advertising - Are you advertised and all of these points covered in advertisements . How strongly is it "on" by each of these ads?
Tsutsuetsu Tsu Tsutsuzotsutsu Tsutsu Tsutsu Tsutsuzotsu "Tsuzutsu Otsuka" Tsuzu Tsunko Tsun tsu tsun tsu tsu tsun tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsu tsuzu. Now, just for practice, do the same thing with ten different advertisements from the ward or penny catalog without clipping the ad. In fact, it's advertisement and I took the average of them, then analyzed the speedy traffic, I got somewhere with money. By practicing this exercise on a regular basis, you can quickly ascertain the "power point" of every ad you see, and advertising within your own mind is good, bad or
Practice for hours every day write ads that exactly rated 8, 9 and 10 as you were written. This gives the "feel" of style necessary for written fundamentals and classified advertisements.
Because it can be thought that we will take out the next project so we can find it with "worst" advertisement. You can clip these and you can work on them, so paste it on paper.
Read these ads over several times and then write short comments stating why they think bad things on their respective sides: lost in the crowd,
You probably already know what comes next, that is the case. Begin rewriting these ads to include broken, missing elements from those pencils, erasers and wound papers.
Every day for the next month, time practicing writing ten best advertisements for the way they were originally written. Choose the worst ads ten until you measure to do the work they were intended to do, analyze those ads, and then rewrite them
If you are satisfied that the advertisement you've rewritten is perfect, return to each advertisement and erase the words that can be eliminated without damaging the advertisement. Classified ads are "terminate" in most cases in telegram form.
Example: I will arrive at 2 pm tomorrow,
I'll see you at 15th Sardi I love you Jim
Edit for sending: arrival 2 pm - 15 pm - Sardi's.
I love you Jim
Classified ads: Save on your food invoices! Reduction
The price of every shelf in the store! Buy for a while now
Consumables are perfect! I am coming for Jerry today
Family supermarket
Edit for publication: Save to food!
All bargain prices! Tsu "hurry!
Jerry's market!
It may be impossible to acquire it in the dedicated schedule, in normal practice. Simply recognize and understand the basic formulas - practice reading and writing good ones - and rewrite bad ones to make them better. Keep practicing and so many times, keep it every day - until the way of writing, ideas, and feelings of this type of advertisement becomes your second character. This is the only way to gain the expertise of good classified ads by writing.
Display advertisement
In advertisements of different types from advertisements in the exhibition space, headlines, layout style is telegraph. However, the basis for writing display or space advertisements is exactly the same as for classified advertisements. The basic difference is that there is room to emphasize the "master formula". "
Most successful copyright writers should do the same thing to ad headlines and lead sentences as the most important part of rate advertisements, and reality. After all, let the advertisement think about hundreds of other ads, and information or entertainment, what you are going to see is watching your particular ad when anyone is surrounded
The truth is not trying to look at your advertisement unless you can grab attention and seduce them to read everything you have to say.When headings are not used your headline or lead sentence Your prospect must ignore or make it harder to cross over Unless you capture the attention of your reader in your headline, unnecessary effort and wasted money beyond anything There is.
Successful ad headlines - In categorized ads, your first three to five word serve as your heading is meant or promised as a promise, the former save money, make money or want We promise to show you how to achieve your goals. The latter is a warning about undesirable things.
Promised example: You are ready to become a millionaire - only 18 months?
Warning example: Do you make these mistakes in English?
In both of these examples, I raised a question as a headline. The headline to ask questions seems to attract readers' attention almost certainly that moths are attracted to flames. If he sees the question, he just can not seem to keep himself from reading the rest of the ad to find out the answer. The best heading question is the question challenging the reader; it includes his self esteem and he will not let you withdraw your question of simple affirmation or no.
Another kind of appropriate time that is the envy of your friends is "reader appeal" to incorporate into your heading at any time. Pleas must be a basic psychology: Everyone finds out on the body of your advertisement how he can get his friend's point and proclaim
As much as possible, please use colloquial expressions or words that are not normally found in advertisements anytime anywhere. The idea is to shock or shake the reader from his imagination, let him take notice of your advertisement. To most of the headings you see everyday every day, there is just a certain identity of words rearranged. The reader may see these headlines with his eyes, but his brain is not normal or arbitrary to arrest his attention, so they should be
Example of colloquial disease: Do you develop a belly of a pot?
Another note The grabber type heading is the headline of the compiled journal: 3 for just $ 3, regularly $ 3 each! Still yet another "proven track record" heading type identification The question is: do you suffer from these symptoms? And naturally, if you provide a strong guarantee, you should say that with your heading if you do not make $ 100,00 your first year: your money has been refunded.
How to have a very strong basic appeal in the headline, but in some cases better used as the title of the book than advertising the headline. There is another approach with very strong reader's appeal - who wants better on your products or services than on presumptions. Psychology here is the necessity of everyone who belongs to the group and has the motivation for status and prestige.
0 comments:
Post a Comment