After Ed and time, you begin to understand the strength of his personal passion. It begins to understand it, but with days and days after exposure to him, you probably have the feeling of not getting the whole picture.
Advertising, Agency, Software, Intranet
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After he and Ed-Tettemer in the agency's office, established with his partner, Steve-Red, you begin to understand the agency's passion for excellence After Ed and time, you are his personal Start to understand the strength of It begins to understand it, but with days and days after exposure to him, you probably have the feeling of not getting the whole picture.
"Passion" may seem to be descriptive of a complex set of words, feelings and opinions. Oddly, considering Ed-Tettemer's passion for his agency and its clients, it seems quite simple. Excellent client, good colleague, good marketing solution, good creative execution, good everything: that he is good at everything
"Where did you go? (Most interviewers ask questions without expecting a response.)" We have never been to college. I dropped out of high school and never looked back. I have a university degree at Elkman Agency and my postgraduate degree at Ele Palmer Brown. "
Maybe it is better to start at the beginning. Ed was born and raised, and lived in an environment where there was no prejudice to "I was scared of the city." His father was a Shex of Bucks County and his mother worked as a secretary at the small town office where they lived. They had a simple life, a good life in the atmosphere of a small town. He and his father caught a lot and they ate what they caught. The vegetables on their table came from their yard, except for the mushrooms harvested after the heavy rain. It looked like a simple presence far from the pressure and tension of traditional businesses, especially advertising.
Dad was quite busy with his work and the politics of the community. Mom affected Ed and his brother's life more. But I prepared for the suggestion about wanting to thank you for being familiar with which edition and its younger brother. They influenced how good people and mothers, especially Ed, turned out. She was passionate about music and books. Ed is also she preached, "Keep your eyes and ears open." Ed tries it. All the girls, but this is in control of the happy one. <url> Today, Ed acknowledges it.
His childhood was happy. He liked fish. He played a lot of baseball. He was a pretty typical American child. Then, when he was in high school, there was a dramatic change. It was called the Vietnam War. Consistent with how many people felt at that time, his brother went to Canada to resist the war. It had a serious, negative impact on peaceful Bucks County life. One night, Tettemer's family became pariahs. A friend threw them away. The community has changed those views. The church has changed Bad things!
Clearly, the situation has had a strong impact on Ed's spirit. He dropped out of high school and spent more than three years hiking hitch across the country. He found a way to make enough money to do a lot of cruel and unpleasant things. He was a confused young man who wandered the country in a confused time.
However, he never lost contact with his mother and father, so finally he returned home to Bucks County and worked as a gopher of glory for the Doylestown Intelligencer he was small, retail Moved ads from paper back and forth to the advertiser. He says, "I guess I didn't know that it was a junior accounting department executive." A small ad proof, a small retailer how quick it was to help store and copy It is a newspaper advertisement.
During the year on paper, he came to know and became friendly with many of his customers. He noticed that most of them did not have a lot of confidence in the help they were getting from paper. He believed that advertising can really work and track can help them to do better advertising. I do not know why he believed it, but he believed it.
He remembered Pete's place in a fairly nostalgic way. Pete's place was just Otzville's restaurant just north of Doylestown Their ad always ran on the same page as other restaurants. All ads were the same size, laid out in traditional rectangles, and had many of the same messages: good food, low prices, family atmosphere etc.
Pete's location was almost the same as many places in that part of the country.
Except for one thing. Their logo and sign were big wagons.
You can be confident that it will be different from the second part, so it is designed to be able to do the next ad. It stood fine on every rectangular page. Someone once said that a good ad should be zigzag in the zigzag competition. Ed did not refer to that particular quote in our interview, but a lot of what he said about Pete's place and the work of Red Tettemer, "Jig Ed, I'm Pete's I think I made six dollars for the work I did for "" reflects. "
Result is? He's small, mostly in his own words, about how retailers think, and what needs to be done to motivate consumers to respond to advertisements and promotions. "I guess I really didn't know what I liked my customers, work hard and make a decent life"
He continues to marry as he moved to Center City where his wife Lynn and daughter Jesse still live. His first job in the city was with an old Elkman agent who insisted that he did not know anything "have started". "His chief, creative director Jim Brock makes him to a copy writer I promised, and promised that he wanted to do it. Jim did what he promised, and Ed liked it. He had a productive year there, but was always a junior writer. He needed more
Becker / Kanter off (now Panzano & Partners,) he quickly learned the logic of focusing on the vertical business. The idea of "vertical" was to him in the early days of Red Tettemer when they spent most of their efforts with cable TV and entertainment accounts
He was recruited to Earl Palmer Brown whose three factors influenced his thinking and his actions. First, Brian Meridith, and the head of the EPB's creative, how he was to have a good idea at the beginning of a key creative practice, showed him. "What is an idea? What is an idea?" He was struck by consciousness. Second, he formed a "new perspective on vertical." It is worthwhile and sometimes necessary to focus on a particular industry, but having a broader base is worthwhile and exciting. . Today's Red Tettemer is undoubtedly broad based and will probably always be.
The third factor was probably the most important. In early 1992, Ed just did not know what to do with his career and his growth, a positive reputation. "I was disillusioned.
I just didn't believe in the people I worked. "
Fortunately, he was allowed to do freelance work and frequently collaborated with Steve Red, who had a great working relationship. His story is Steve's big challenges. The ability to work with his copy, Steve's design skills, has effectively brought out his claims, "I had my life time working with Steve."
The Red Tettemer 1996 in the form of persuading the compilation year to join Steve
Living under the mission, "Activate your business." Ed is proud to report that they are working to intimidate their competitors. They followed those beliefs while moving away from the "vertical" customer group to a more general account. Some of their recent acquisitions are SEPTA, University Of Pennsylvania Health System, Hatfield Meat.
Many institutions have used many traditional techniques from Hen and Oh. So, they successfully created a fun environment. Office space is designed in a creative way. The interior is imaginative, but comfortable. There are surprises everywhere: a meeting room without a conference table, all walls of eclectic art works, small corners and a panoramic view of the city with interesting appointments and offices The physical experience of the office is for every age group Pleasant and entertaining: Traditionalists as well as employees whose average age is under thirty.
What are the wise business decisions you have ever made, Ed? Instantly, the response is
"I'm in partnership with Steve-Red. In fact, it might be my best life decision."
How is your worst decision? "I was waiting too long to expand from our" vertical "focus.
Also, I think I've been hiding too much. (Maybe this article will help, Ed.)
Fun for Ed? Solutions that anticipate the needs of It's cooking Reading Join the fire company near his beach home. I think he is proud of his mother and father. Red Tettemer's annual setback. Family's a lot.
Another "What do you do with a couple of wishes?"
Thoughtfully, he responds in a way that further demonstrates his passion. He is in close contact with all employees and says he wants to reopen the agency more often and more often take time to celebrate good luck.
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