When you meet Dudley and chat with him, you really get it. He is a traditionalist like stairs and ceiling beams. He claims with confidence, like imposing furniture and the office itself.
Advertising, Agency, Software, Intranet
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In a sense, the entrance to the SFGT is the window to the company's lead person, Dudley-Fitzpatrick, CEO. When opening the large entrance of an old townhouse on Walnut Street, the first thing you notice is three old It is a stone stairway. Can they do a new step?
Then see the second door. Modern reception rooms, all visible through glass,
Small oriental rug in the center of classic furniture, an attractive receptionist and a beautiful wooden floor. "I get it," think to yourself.
When you meet Dudley and chat with him, you really get it. He is a traditionalist like stairs and ceiling beams. He claims with confidence, like imposing furniture and the office itself. He is as elegant as an oriental rug, like a meeting room on the fifth floor. You go there for an interview after a trip with a modern elevator.
Dudley is a trip
This is a person who knows where he is going and who wants to do it the right way that has a strong feeling about his beloved business. Notice that I "does not say his beloved advertising business." He does business marketing-advertises different perspectives themselves.
Life-career is supposed to be very different from the time of the University of Miami, Ohio. He got a degree in the media to tell him that he had gone "to go to hockey." While he was there he discovered that "the movie is more fun", I decided to write a movie. Off to New York, he had to get "stable over two years" and finally get a steady job trying to connect to the movie business.
He decided to settle for a "30-second movie", he now works in the creative department of one of New York's largest institutions known as Ammirati Prislinta, where he monopolizes on television In addition, he participated in the network spots of Heineken, Diet Cola, Risol and Menen.
The agency influenced the firm conviction that account services are dominant and "strategy and creation are really the same thing". "It is an idea that will continue to promote his work and agency intentions.
While in New York, he was recruited to Los Angeles agency dancer Fitz Gerald-Sample. He took work and became their youngest Vice President, but he made the movie he still had some conspiracy for him, so he probably took it with DF, Toyota's business Worked to get an account to complement. We will hold a one-day (free) that has become Pioneer Electronics that has been landed. His campaign "catched the spirit of the true pioneer," led a pioneer to great success.
The first music-video commercials produced by Dadri, Amnesty International for the industry, is a pioneer. It was the takeoff of the western story. It was chosen to be part of the permanent collection of Smithsonian cultural morality, as it reflects the social reality of that era.
The Dudleys grew up in New Jersey They now live in Pennington, with three children: Aubrey, Drew, Tess. Two older children go to Dudley's alma mater of Lawrenceville School. The closeness to New Jersey was one of the reasons he answered the opportunity at Lewis * Gilman and Kynett (now Tearney Communications.)
He was very impressed by the quality of LG & K's work. As Vice President and Group Creative Director, he joined what they call their "Year of Glory" but one of their many top management changes
He and LGK, a good friend at Bob Shell, went to both very limited retirement. Coincidentally, they were contacted by the potato chips of Herr who provided them
If they want to start an agency account. It was in 1992, the beginning of what is now a SFGT. Herr has been with them for 12 productive years. Today, the agency has 30 people and offers eight accounts. Interestingly, two of their accounts, Tyrenor and Sunoco, are deeply involved in the NASCAR race.
Dudley feels that working with NASCAR is an example of why he does not like to be considered a traditional advertising agency. He claims that the agency that relies primarily on "advertising" for success is in the wrong track. His vision calls for agents that are deeply involved in all aspects of the customer's marketing communication activities. For clients of SFGT, Nakar is one component of the (important) client core consumer market for all inclusive programs,
The question is that he boasted that he remembered winces. He volunteered that he was particularly proud of the work the SFGT did for the opening of the Constitution Center. His patriotism seems to be reflected in the positioning they made for the center is. It all starts with the constitution. "
Oddly, he states that the "insane" and "smart" things he has ever done in business are actually the same thing. "The wise thing I have ever done is to surround myself with my two partners: Sarah Lenhard, Head of Managing Director and Account Services and Da" The most stupid thing? "Don't have them on board early."
It supports his conviction that the hardest part of the advertising business is to find, hire, grow and grow with good people. Worry = The great talent of the candidate who is difficult to be his younger brother is a valuable experience and cultural fit. He also worries about the possibility that a good customer may lose agency confidence. He says, "The distributors are full of their own to be secure enough to guarantee meaningful collaboration from customers and to provide optimal service"
Dudley-Fitzpatrick is confident It is obvious. Think of the old stone steps leading to the agency. It's a project that you want to do and not "new" characters and what "old" characters and characters do. It is clear when you take the elevator to the nifty meeting room on the fifth floor. It is another, positive message to the visitor. It is clear that you hear his straight answer to the direct question. Yes, Dudley-Fitzpatrick is confident about his agency, about his vision of business about himself.
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