So far we have discussed the approach to incorporate into advertising, but let's look at "approach aspects" here. These are actually subsections that require a place to live, but please do not tell anyone.
• Condition and personality:
Regarding tone and personality you have to make a decision about your advertisement. What disposition / character / behavior / attitude will be most effective?
Today is the undercurrent of your advertisement or mood. Personality is the structure of ad characteristics. As it is important to think about this, some advertisers ignore it, and advertisements do not project anything (pictures, copies, etc) when they pull a piece together.
For example, for a certain embassy line "Think big big budget offers great results. A big budget does not automatically create inventive advertisements just as money can not solve all social diseases. Many times we saw a rotten idea = a huge failure and a huge budget. But we have time to see small budget plus leading ideas = wonderful success. It is prepared to make and still makes it amazing.
* Break the limit.
If there are small ads, indicate that you are better than some space. Remember that the prospect does not care about the size of the advertisement, he only cares about what he is doing for him.
* Turn adversity into benefits.
Woodchucks woodchucks to insist on claiming clients, advertising for his jewelry, advertisement for the most woodchuck jewelry. I got a point for originality and probably got results as it is "zag".
• Use what is already available.
Before you spend a lot on photos and illustrations, please see what you are doing. It's free.
* Can I work on approach?
Although I am thinking freely like disincentive, the demand of approach to refuse is also BLT (budget, working hours). Instead,
* Thrift makes you timely.
Smaller production budget, sooner your ads can get on the market. This is "the rule of the thumb." The reason is that you do not rely on other resources. So, unchain your ads from cost, move fast.
This is worthwhile as the economic situation suddenly changes (and they can answer quickly with new advertising messages addressing the new economy). You are paying "to use our products more than ever." Because we are bound by expensive advertisements and long production schedules, we will leave the competitors in the dust I will.
• Watch your language.
Most people do not realize the power packed by language. One misuse phrase is bad Thousands of things There are customer's own judgment for antenna application.
For example, we do not use anything at the expense of a particular group. This will make people angry. Instead, show that advertisements can get results from readers' scores and smiles from each of them.
Do not make fun of the prospect in the way "we are just kidding." He has not paid much attention to your advertisement, so he will not get subtle nuances of your wit - enough to be insulted
If you can follow these tips you should solve the "cracker jack" ads for yourself or customers. Next week we will see the processing of the medium.
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Know the score
According to Maureen * Stevenson
For entrepreneurs / advertising 101 by
Because it is necessary to remember the advertisement is to use psychology. Nah, Namba, products you want to see can think more than anything -!
To get to your store, push their checks on the envelope, and move to the mailbox, until they get by reading your ads
Today I will give you some hints to help you. First of all, always remember the attractive, siren of advertising AIDA. Who is Aizuta you ask? Well Aida stands out,
• A = Attention - Grab your attention to your target.
* I = interest - create curiosity.
• D = detail - provide details
• A = Action - Call action
Every time you start advertising you will never fail if there is Aida before you. The most important point is to urge action. You will be amazed at the number of lost sales as the client is never asked "please order now, try it for 30 days and fill in the coupon"
Here is the pearl of an advertisement that keeps beams:
* Force themselves to work under the deadline. As you become accustomed to them when you start purchasing advertising space you need to meet the deadline.
* Good headlines answer WIIFM questions (what is there for me)?
• Customers shopping twice from you are likewise likely to buy them twice as a customer they buy from you only once.
• If you have a good product, well, generous, strong warranty should go with it and boost your sales. The amount of return / refund you get is insignificant compared to the increase in sales.
• More and more your sales letters look more like "personal" letters, they work better.
* Remember the 40-40-20 rules for using direct mail. It breaks your success in three ways: 40% of your success is using the right list, another 40% has the right offer, and 20% all the others).
* Advertising is better to offer a free bonus than offer discount.
* Direct mail advertising statistics show that delivery mail gets the poorest response on Saturday and Monday. The best day is Tuesday, Wednesday, Thursday.
• Use advertisements testimonials put them in front of calls to actions and after details on your widget.
• "Buy 1 Free 1" Always Out - Drawer "2 1" for the price.
* Nothing is more powerful than "goodwill" except for the will of disease. If the client complains, do a good thing, fast.
• Always make your customers feel like they are the most important customers you have, and they keep buying from you and not your competitors
If you are interested in the e-mail advertising business Outlook, research mailing list internet: www.edithroman.com or even access virtually all direct mailing list
• You can not make a copy of sales.
• Add notes of "post it" in your sales letter, you can increase your response ratio from shipment. You can say something like "Moon moon only", or "Reply before 6/30 to get discount". "
• The best way to keep tabs on your competition is to become a customer and see how it is treated.
* In direct marketing (advertisement called by mail), rule # 1: Test everything. Rule # 2: See Rule # 1
* Type of copy of advertisement - All uppercase sets are harder to read than all lowercase letters when mixed.
• Repeat your offer and guarantee your order form.
• As much as possible, add extras as well as show your appreciation to your customers and give unexpected bonuses or gifts.
• Increase your average dollar per sale; (3) Always remember with your customers, (1) increase your customer's number; (3) "Turn-over may give your ego, but it does not give to your family.
• If you deal with your customers as friends, more likely, they are more likely to say you and do more business with you.
• Do not let the holidays come to your current customers without offering a special deal of advertisement. If you use the event as a "hook" for advertising, studying the subject finds that there are almost any kind of holiday a certain kind of holiday. Just a big thing like Valentine's Day or Easter, but it's possible to work on Groundhog's Day, the National Dairy Moon, the week of the Boy Scouts, or your product line
As I introduced it to AIDA, given all of these marketing pearls will only increase your presence in the market, but also more customers, businesses, and
-30-
Know the score
According to Maureen * Stevenson
Image, time saving and tip of cash saving
Since all the hat business of entrepreneurs' apparel, a little shortcuts every minute is a tip or a big welcome. When a part of me is - "Enjoy the information, it will make your business life a little easier.
Paying attention to telling the image of the office that you would like to tell about furniture and decoration:
• Furniture consolidation: placing your desk in the middle of the floor with a chair facing it carries a "formal" atmosphere. It carries to your customer that you want to keep the distance from the visitor. Instead, put your desk on the wall (not facing it) to convey confidence.
* A messy desk: a small amount of messiness means comfort and friendship, but a lot of scattering makes you think that you do not care about making a good impression Visitors opponents extremes do not have enough work to do As you can carry and perceive the complete desk coldness.
* Decoration: Plants, owlies and artwork carry a comfortable, relaxed attitude. Express books, works.
* Awards & Certificates: In case of work related, they reassure the visitor that you are experienced and competent.
Planning is necessary for entrepreneurs, everything you need is 30 minutes to plan your whole week if you use the oogh method.
1. Purpose: What kind of results do you want by the end of the week? Write them and rank them.
2. Activities: Regarding activities required for the list, ranking is done to achieve the goal.
3. Time: How much time does each activity require? Plans to allow more time than you think realistically would need to compensate for the unexpected problem.
4. Schedule: I can not decide on your calendar. Most people underestimate the power of the schedule, but do not achieve anything unless you schedule time.
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