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IPod has been one of the most innovative and popular digital devices in the world since its release in 2001. Produced by a strong brand like Apple, the iPod became popular at a very short period of time. In addition to the practical use of actual products, the popularity of IPods ranges from company propaganda, original methods of advertisement, and design functions presented by products to packaging.
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Since the advent of market products meaning the first iPod in 2001, the design of the product has changed dramatically, but still, every model of the iPod is new features, according to the creator to establish a new device shape in accordance with The most important factor to consider was a perfect proportion. The new item should be light and easy to be carried in all sizes of the pocket, but it must look like a powerful and powerful device In addition, the need for providing a stable platform for control And the fact that the device was hypothesized to be easily managed by customers was a device that was right size to be grabbed by hand without difficulty and managed without effort. In the 5 years of constant research to find the right proportion for ipod, the device is the thickest model expressed in the 2nd generation of ipod and 1st and the 4th generation
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Following these rules, the first four generations of the iPod will allow optimum use of the sound, and later will add the capabilities of the photo (even if it is so, even if iPod nano is too light it breaks or Ipod's After the launch of 4 generations, Apple was also preparing to provide a new, more innovative iPod that was supposed to have video capabilities, when the producer's most important concern The thing, the perfect proportion of the iPod, due to the new iPod features that had to allow good visibility and big screen, consequently, the last generation of ipod is the thinnest of all.
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Since the original model, the height and width of the iPod remain the same. Still, the corner of the new iPod video is sharper, compared to the rounded edge of the previous model. In addition, the middle button on the device is flat, without convex potions featuring the model of the previous ipod.
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The new iPod video comes in two colors: black and white that matches the color of the package that is black and silver. With this color (which is the same as the color on iPod nano), the new device has been improved and seems more refined. The black iPod has a chrome apple logo but the ear buds remain white for both colors of the main device.
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IPod is constantly changing to establish the perfect size for walking, sometimes dancing and carrying music while listening. IPod video present, now you can see the video on this small device In addition to the obvious technological evolution, new appearance, different proportions, the most important essential points, the larger screen and the thinner side, the iPod video Change the image of the slightly previous model, but keep the characteristics of the brand intact
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IPod and iPod video advertising campaign
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In addition to Ipod gifts, the evolution of interesting technology, promote and original and innovative way of advertising, from the first generation of styles and slogan's first advertisement ipod
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Concentrate on new products The first campaign promoted both iPod and iTunes brands. With advertising campaign slogan with leads slogan, in 2001, the color chosen for the first iPod campaign was active, alive and complete: music that means both visual and auditory And video wrapped advertising that represented both ideas were used simultaneously with more traditional types as well as BTL advertisements: various rai big banners in busy centers and downtown, using the same visual message as the banner And signs were displayed in various busy centers with high visibility. Promotion was intense forward and dynamic with only intense and optimum quality for all elements: color was brilliant, real advertisement was big TV advertisement focused on music, dance, mobility ideas And these texts were limited only to the product's Apple brand slogan (clear
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In 2003, Apple introduced a new advertising campaign in connection with the release of the iTunes music store. This campaign concentrated mainly on the interpretation of popular songs by different people wearing ipod. This campaign was a big hit because it was based on famous pop, rock, hip-hop songs belonging to artists such as Eminem and pink.
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In the latter half of that year, in 2003, based on the silhouette campaign that was the basis for most of the print media advertisements, like iPods, banners, signs and rap, broadened this new campaign realized It is the first campaign of the same intense color and moving image as same. In addition, the success of the campaign was brought to the popularity of played music like vine tree rides, Caesars. , Steriogram mobile phone people, jets are going to be my girl, Propellerheads take 'California, Ozomatli's Saturday Night, N * E * R * D Stone Star (Jason
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With the release of the new iPod video, the product image and its promotion began to change. The slogan of the new product was another thing. .., meaning new and expected video features which was a great positive comparison with the latest model of 2005. The advertisement of this new product focused on the video playback function of the device. In fact, advertisements featured U2 origin of seeds from dizziness: Live from Chicago DVD. Based on the same idea there were two videos that featured Eminem and Wynton Martalis. Still, at the same time, the advertisement that had been presenting the dance silhouette continued, it was changed to more representatives for the new video device: two popular artists in the back 2 Featuring two variants of the video, hip Hop music was one of the cool blue Jazz looks from the orange city theme.
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The latest iPod advertisement released in January 2006 is no longer based on the silhouette style, instead the producer has the same old throw in your pocket
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