A lot of time we get wrapped in our product. And why? In addition, we needed to collect things that people wanted for our business and our products. As for selling letters of sale we would like to explain every little detail so our prospects are gained when they make their purchase
Is not this what it should be?
Stop! Customers do not care about late nights using researching your products to details. The customer wants to know only one thing. (WIIFM) You can never sell your product or service consistently unless you can answer that simple question.
With sales letters and advertisements, you have less than 2 seconds to gain attention to your prospects. The first major mistake made by most people should start with weak headlines.
If your headline does not catch attention, say what everything is meaningless in body copy.
The next biggest mistake is starting the copy part of the "I" message. The "I" message is completely about you and your company. To your prospects "To me" message is boring! You need to talk about them to get your prospect attention. We must talk to joy, wealth, challenge, fear, problems, and joy. All outlook is adjusted to the same radio station - WIIFM ("What is in for me?").
Avoid this after you write a copy of your ad or sale One way should reread it and go round all "I" words. Words like "me, me, us, and us" are words of "I". Use rewrite, copy "Use" words to expect very interesting things.
It is a roof of profit only for fun. To do this, make your business stand apart from all your competition. You need to tell your uniqueness without spending a lot of money, the secret is a copy of all sales.
We need to create a unique sales proposition. Perhaps it is reachable after better guarantee, better service, supply (9 to 5), better location, or better customer treatment. It is "edge" because there is a possibility to give competition other than business / service depending on what you can do.
Something many business owners do not realize or are about to "misunderstand" the guarantee "length" to provide. Giving you two years to your prospects, the question did not ask for guarantee "not much better than 90 days"
Money back guarantee. "
Longer warranty, more certainty You and your business are "perceived" by your prospects. Normally most of your customers will never "use a two year warranty." Let's face it, by that time they prefer to use your products and / or have lost sales slips long ago. But when the prospect reads about the longer warranty that you are offering it raises the level of comfort and makes them choose your competition.
When you are a small fish in a big pond, you must be prominently different. The use of a copy of a good advertisement full of words making an outlook prospect to meet their WIIFM is the answer.
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