Write down every detail from the delivery of your advertisement. Read it, edit it,
In rewriting, it is effective advertising to save money in a short time.
"I think it is small."
All use
These ideas.
Feeling interest attention action
Use the name with each sorted ad containing your envelope.
Do not charge for sale letters or dialing.
Be honest with all your classified ad requests.
Identify your product.
Easy, clearly write your classified advertisement directly.
Everyone knows the word used, Mika
You are saying.
Please use the words that will benefit the reader.
Please do not OVERPRICE your product.
Advertise frequently. Constant exposure is familiar
Provide better response.
Provide your classified advertisement money back guarantee,
If possible, salesletter or circular. Excellent sale
Technique!
Test your ad in two or three smaller, inexpensive publications.
Record the results. Code each ad.
Please read the publications related to your product. Write for advertisement
Fee, recycled circulation, discounts and deadlines. As it is
It's a record
Mailing for preparation of all the literature and products
Your ad will appear on your choice publication. Do not delay
In response.
Please use imitation method. Other successful advertisers
Is doing. Only with a few twists, ideas and offers.
Different wording Please run some ads. Keep a record of the results.
Do not end advertising. It can be expensive. If you want, do it
It gradually.
Do not pretend to know all answers. Because you will not do
Take the time to find what you need to know.
Do not trust your memory. Thoughts leave you soon
It came. Always write a good idea. now!
Do not put your ad on the wrong classification.
In addition, the amusement of words
Since I use words, I will inform you, sell products.
Use a short trade name. For easy pronunciation
Remember
Do not forget the motive of M.E.D.I.C.S. enthusiasm. desire
image. Creativity. success!
If you do not give up and the ads do not pull after a fair exposure,
Please try to rewrite it. There are one or two different words.
Do not use profits. Reinvest money more continuously
Advertisement
Do not forget that an ad offering "free details" means to write a
Sales letter or circle.
Avoid expensive typing costs and mistakes
Get your price list, brochure, catalog or newsletter
The typeset is not necessarily an expensive procedure.
Keep in mind that the main cost of type set is time
It is involved in setting the type. By minimizing the time required for
Create a printed part where you can effectively fix your expense.
Next suggestion will help to reduce typesetting
cost.
Know what you want first. I have a photo
Your heart. Trial and error can be expensive in some cases. Yes.
The typesetter sets it in one way and determines another format
It looks good
Reduce and eliminate authors' correction by thorough proofreading
And reinforcement.
Avoid avoiding the minimum fee combination work
Set it at the same time.
Try using one family of type to save time and money
Change font. A consistent look is better.
Even explicitly markup copy type style,
Column width / margin.
Request big work such as brochures and annual reports
Style setting certificate sheet for obtaining approval before the entire job
accomplished.
If you really do not need them
Avoid long telephone corrections. you are
When it ends after being unable to take it after correction
Editing of the proof sheet has been completed.
Complete the layout and approve it before setting the type. .
Of course, the same can be said for copying.
Avoid using "Run-aounds" (reduce the width of copying
For example, to make room for photos in a row). If you do
Use them and use simple shapes, boxes, squares.
Avoid using curved or angled type. Type to read to the left
Right page (for example, this report is fast
It costs more to set than curves or copies set during execution
Next to the page.
The use of illegal text and captioning is cheaper
Legitimate settings will be costed quickly.
Do not rely on typesetting to read your mind. Specifically.
Mail order laws and regulations
Overview
Introduction
The purpose of this report is to give emails a rookie
Order business overview of those laws and regulations
Affect most small mail dealers. The intention is
Give legal advice. And, such advice is always pursued
Only laws applicable to lawyers
Small order operators are most directly covered. Advice is given
From the viewpoint of mail-order business
Not from a legal point of view
For those interested in detailed review of the law
It is recommended that you use the impact mail order industry.
Next book: by direct marketer's legal counsel, by
Robert J. Bosch's McGraw Hill Book Company.
30 day rule
In order to protect consumers, the Federal Trade Commission established mail order sales
Product rules commonly referred to as 30 days
Rules Similar laws are enacted in many states. Some of them
The law has a narrower definition than the Federation.
It is noteworthy that New York State.
Under the 30-day rule, the seller orders
Unless otherwise stated in the sale, the period of 30 days
Literature For example, if the seller is listed on the order form
Form that the delivery takes 4 to 6 weeks, he has effective
I insulated myself from the law. In the real problem, however,
He may also affect his business in a negative way.
The 30-day period starts when the order arrives.
Pay properly.
The 30 day rule is easy rule to follow. that is
In rare cases should not be taken as long as 30 days to fulfill the order. That
The seller must notify the buyer of the delay
Reason for that.
Check by the delay shipping for some mail companies
Clear the payment to be drawn. This is generally
It will take more than 10 days. If the seller wishes to do so
Policy, he should so state in his literature. From
Perspective of mail order operator, I do not consider this
Have a sound policy. NSF and account closed check are relatively
It is possible to suppress scarcity and manage it appropriately. If you practice
Such a policy may save a few dollars, but in return
Make your customers unhappy. I personally did not purchase from a company
In their literature that they keep checks that state
Clearance Most mail-order companies experience very small bad experience
Debt ratio. We recommend you call the check on the bank
It is drawn to confirm more money in funds. ,
$ 50 for ordering over.
When the purchaser is notified that the order has been delayed,
The seller will be automatically awarded an additional 30 days delay
As long as the customer advises the seller that there is no delay
Accepting If he does not reply to the notice,
It constitutes the legal acceptance of delay. Generally, and
In most states, the seller can get the second.
Because there is enough reason.
New York's law will differ, forming its federal law of its provision
Maximum period of 65 days (including delay) for order
It is filled. New entrants to the new mail order field
In New York state it is New York's rule to get a copy of.
The 30 day rule does not concern credit card sales. Small tits.
We need to process the card fee when the order is fulfilled. .
In the event that sales of communication cards are canceled, they must emit a seller
Credit to buyer's account within one claim
Cycle after receiving the cancel request.
Tsutsu
Federal laws related to unordered goods are simple.
It strictly prohibits this exercise. Sample, if so
It is identified and exempted.
Product substitution
Not only most states, including New York, but also federal law
Allow the seller to substitute similar or superior items
quality. The law needs it, it is also a good business
Advise buyers in making his substitution
If he is not there may be returning goods for free
Certain items such as goods that have satisfaction,
Artistic value can not be replaced. In this respect,
For example, there may be books on how to start a particular business
A similar book of the same subject, but replaced by a book
Documents by famous authors may not be substituted.
Product returns
Unless the seller specifically stated that he did not offer
Money back guarantee or offer, for example, 30 days money back
Warranty, he is required to make a full refund for the period
60 days if material returns in good condition.
My own experience with returned goods is that it
Very uncommon. As one example, we have not received more than 1
In 2, we will return for all 120-150 orders. If you are a seller
Sell reports or others
Information that can be easily copied can also be enacted by you
Policy indicating that there is no return policy such as report
The above law is the only federal regulation on
Sales of merchandise-only merchandise
industry.
Headliner of advertisement and sales literature
Several words should be told about some suitable usage
The most common headline used in advertisements. Again, for
Detailed review of advertising laws, please see
I will make a reservation as above.
Common and most effective of these words are as follows: sales,
New, almost all of free. Free is the magical word of America
Advertisements that are also used by huge companies and small ones. By
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