The maximum cost you intend to bear with what you do
A successful business is an advertisement.
I will advertise it. Growth and development in business
Unless you advertise. Advertisement is arbitrary "blood of life"
A profitable business. How are throats and how?
Advertise, do what it takes of the form or another.
Every clever business is built and keeps prospering,
Mainly, to a good advertisement. Top companies in the world
Allocate millions of dollars annually to ads
Budget Of course, garage, basement, or
It's a kitchen table so it's quite advertisement
Effort - at least not at the beginning. But there is your way
Actually spend without approximate manipulation that
Type of money. And it is by advertisement of "p.I".
"PI" stands for each query. This kind of most advertising
It is generally related to broadcasting, where you pay for only you
Response will get your advertisement message. It is very
Popular - somewhat similar to barter - and will be used by more
Advertisers realize than most people. Benefits of pie
All ads are advantageous to advertisers.
Organize the kind of advertisement, can only pay for
Result The ad is generated.
To get on this "free" advertisement, it starts with a loose leaf
About 100 sheets of notes, and filled paper. Next, either
Visit your public library and start perusing through the broadcast
US radio station, or yearly data of standard rate and data
There is a spot in the service directory. Both of these publications
All the information to go
Authorized place.
Will be able to be done Telephone or visit local radio
I will let you in the station, lending (when)
Current copy of these volumes. To purchase them
It costs obviously costs from $ 50 to $ 75.
After creating a copy of any of these publications,
The state or state to work first. It is generally best to
It starts in your own state and works outward from there. If I had it
In the manual, you might want to start using them first
State reporting most unemployment.
I will use some old-fashioned common sense. Who is most people?
It is highly likely that you are interested in your offer, and where is the biggest one
Concentration of these people? You will not try to sell it
Florida windshield de-icing can or sunscreen lotion
During the winter, Minnesota, will you?
In any case, once the "target" area that has your beginning is determined
Sometimes, through the list of radio for cities and towns of
Write down common names on that area and notebook
Munger, station call letter, and address. Please list
Similarly a phone number.
For the first trial, we list only one radio station per city. Pick out
People who are most interested in your products
Listen to this, Pro
Description contained within the date block for the station
Broadcast yearbook or SRDS directory.
The first touch must be a way to introduce yourself,
And if you consider PI's advertising campaign, ask.
You tell the station manager who has the product you feel willing
I would like to sell very well in his market and test it before.
Paid advertising program and going ahead. You immediately
Product sales also $ 5
This test allows you to give him 50% of his response for each response
I will draw a station. Consistent to explain
He: Write commercials, with all accounting
Bookkeeping, any refunds or complaints that come to plus. so
I got a schedule or schedule
Logging in and giving his "best shot." When a response comes up,
He counts them and advances them to you for achievement. you
He made a check for payment and everyone is happy.
If you contact him on the phone, he shall agree with you looking above you
Material promises to thank you and get complete, tell him
"Package" by e-mail to him soon. After that the sorting is perfect at full.
Write a short cover letter and place it on your "go immediately"
Pie ad package, and get it to him without e-mail without it
delay
If you are refusing, he is not interested in "take in"
Advertisement of any PI, just tell him thank you, make notation inside you
Note with his name, and move on to your next call. These contacts
People on the phone are by far the fastest, least expensive and most
Willingly "productive" way of "exploring" for those stations
We will consider the proposal of PI. But in some cases however, the situation
Do you consider it inexpensive to make this initial contact
A letter or a postcard.
In that case, simply deal with the letter to your card or your person
I am trying to contact you. hole,
Straight forward and completion. Present all the details of the logic
Order on one page, complete on letterhead paper, send
With a letterhead envelope. (There is not a letter-head pressed rubber
Get over at first glance. ) Ideally, you need to include:
Self-coping with a space for positive or stamp and a stamp postcard
Negative check mark of answers to your question: You or
Why will not you consider mutually beneficial over my materials
"Inquiry" Are you an advertising campaign station?
If you have an agreement from your contact at the radio station
They look on your material and give serious things
Cover quickly obtain PI program for review
Character Package Ost Class Mail may be special
Delivery
What this means is that as you organize your "radio"
Station notebook, "You also want to organize your advertisements
package. I will email you one time soon
Just like you have a positive reaction. Do not allow time for that
Interest in your program to cool.
I need a follow up letter. Write one for every situation;
I have a copy of 250 copies printed and if you are ready to send
Greeting to the package, it is all "
And sign it. If you did a different arrangement or a specific story
The problem, however, was discussed in your initial contact, type a
Another letter that incorporates comments and answers in points
It is possible to pay this touch to this touch individual who discussed
dividend!
Also, you need to have at least 30 seconds commercial and 2
A 60 second commercial. You can write these, 250
Printed and organized copy as part of PI advertisement
package.
All advertising contracts
So all the details of the program etc
How to pay when you get to the radio station
Plus refund, special paragraphs on complaints,
And debt. All this can be written very quickly,
Print with more than 250 lots in carbonless multipart snap-out
Business form.
Finally, you need to include self-proclaim and stamp postcards
Let's deliver it to everyone in easy-to-understand radio stations
Advertisement program of PI used starts and runs
How often is your commercial
Repeat periods, but you simply enter wording on your form
I want to use these "reply postcards, and the copy is printed
For your use of these shipments.
To check this program: The first step is the first contact
After searching SRDS or broadcast yearbook. Real
Contact with the station is done by phone or post. When refused,
Simply thank you, I will go to the nest station on the list. for
People who want to know more about your proposal soon
Get PI advertisement package to them by the fastest way
Do not allow allowed interests to decline.
The ad package should be structured as follows:
1. Cover letter
2. Sample brochure, product documentation
3. 36 and 60 second commercials
4. PI ad contract
5. Self address for station, stamp postcard
Confirmation
Acceptance of your program.
Before you ask why you need it
Toshio Do not forget everything
Business change from day to day --- conditions will change, people will change
Busy, and others come out. Station manager,
Contract with your ad that will begin the first in March. of
The contract signed on the 1st of the month, but rolled by 1 month
I forgot about it, so I also decided to exchange it
We oppose the execution of the program. Many of the paper seemingly "cover
Details of all minutes can be very impressive on many radios "
Station managers, and convince them that your company is good
And one to do business with.
Impatient to start now Let's say what you are doing
Your own PI advertising campaign. Jump off deeply in front of you
"Please recognize this: where radio stations are going
Professional and enthusiastic as anyone in the business --- In addition
Please be a product or service
It lends itself to selling by the wireless inquiry system.
An easy way has been decided so that you can sell anything
Sometimes, you offer it presented at right angles. "Hello out
There!
Who wants to buy a mailing list of 10 cents a thousand? "
It was also not allowed in the air. But, if you have
Top 100 movie star's address, and you put it together
You may have to write ideas to people
Winners, and many of the stars' mailing lists.
In the bottom line, many are on your content
Commercial --- how you propose to the listener, and how advantages
Easily it is that he will enjoy those benefits. For example, in the following cases
I have a new book on how to find a job when there is no job:
You desperately want to talk to the person I am looking for
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