The maximum cost you intend to bear with what you do
A successful business is an advertisement.
I will advertise it. Growth and development in business
Unless you advertise. Advertisement is arbitrary "blood of life"
A profitable business. How are throats and how?
Advertise, do what it takes of the form or another.
Every clever business is built and keeps prospering,
Mainly, to a good advertisement. Top companies in the world
Allocate millions of dollars annually to ads
budget. Of course, garage, basement, or
It's a kitchen table so it's quite advertisement
Effort - at least not at the beginning. But you have a way
Actually spend without approximate manipulation that
Type of money. And it is by advertisement of "PI".
"PI" stands for each inquiry. This kind of most advertising
Generally broadcast, only payment
The response you get in your advertising message. that is extremely
Popularity - somewhat similar to barter - and is used more and more
Advertiser than most people realize. Benefits of PI
Because the advertisement is for all advertisers, this
Types of ad placement, you can only pay for
Result The ad is generated.
To get on this "free" advertisement, start with loose leaves
About 100 sheets of notebook and filler paper. next,
Visit your public library and begin perusing the broadcast
Yearbook of American radio stations, or standard rates and data
There is a spot in the service directory. Both of these publications
Give all the information you can about what you want
License Bureau.
Will be able to be done Telephone or visit local radio
I will let you in the station, lending (when)
Current copy of these volumes. To purchase them
It costs obviously costs from $ 50 to $ 75.
Once you get a copy of any of these publications,
The state or state you want to work first. In general the following is best
Start with your own condition and work outward from there. you have a
Manual of money making, you may start up with them first
A state reporting most unemployment.
I will use some old-fashioned common sense. Who is most people?
It is highly likely that you are interested in your offer, and where is the biggest one
Concentration of these people? You will not try to sell it
Florida windshield de-icing can or sunscreen lotion
During the winter, Minnesota, will you?
In any case, once the "target" area that has your beginning is determined
Sometimes, through the list of radio for cities and towns of
Write down common names on that area and notebook
Munger, station call letter, and address. Please list
Similarly a phone number.
In the first attempt, we list only one radio station per city. Twitchy knick.
There are people who are most interested in your products
listen. This will be determined by the programming
Description contained within the date block for the station
Broadcast yearbook or SRDS directory.
The first contact must be a way to introduce yourself,
And they will ask if you consider PI's advertising campaign.
I think that I have to do I feel you visit from the station
I would like to sell very well in his market and test it before.
Paid advertising program and going ahead. You immediately
Product sales also $ 5
In this test, you will allow him that 50% for each of his responses
Explain that the station handles you everything you do
He: Commercial writing, with all accounting
Complaining complaints or refunds and bookkeeping. so
I got a schedule or schedule
Record and give them "give me the best bang." When a response comes in,
He counts them and forwards it to you for achievement. you
He made a check for payment and everyone is happy.
If you contact him on the phone, he shall agree with you looking above you
Material promises to thank you and get complete, tell him
"Package" by e-mail to him soon. After that the sorting is perfect at full.
Write a short cover letter and place it on your "go immediately"
Pie ad package, and get it to him without e-mail without it
delay
If you are refusing, he is not interested in "take in"
Advertisement of any PI, just tell him thank you, make notation inside you
Note with his name, and move on to your next call. These contacts
People by phone are by far the fastest, the smallest high and the most
Productive way of "exploration" for those stations willing to glory
We will consider your PI's proposal. In some cases
I think it is less expensive to make this initial contact
A letter or a postcard.
In that case, simply deal with your cards and letters to people
I am trying to contact you. Your letter should be positive in tune,
Go straight and complete. Present all the details logically
Order on one page, complete on letterhead paper, send
With a letterhead envelope. (Rubber pushed letterhead definitely
Get the first look of the past. ) Ideally,
Positive or
Negative checkmark of answer to your question: you or
I will not consider mutually beneficial with you on my material
Every "advertising campaign" on your site "inquiries"?
If you have an agreement from your contact at the radio station
They look on your material and give serious things
Cover quickly obtain PI program for review
Letters and packages off with first class mail, maybe special
Delivery
What this means is to organize your "radio" at the same time
Station notebook, "You also want to organize your advertisements
package. It's all ready to put it all together and mail you soon
You have a positive reaction. Do not allow time for that
Interest in your program to cool.
I need a follow up letter. Write according to all circumstances;
Once you are ready to send, 250 copies are printed and then you have
Greeting to the package, it is all "
If you heard another arrangement or a specific story sign
The problem was discussed in your first contact, but type a
Another character that incorporates comments or answers to points
This personal touch that we discussed is never time consuming
dividend!
Review by "
A sixty second commercial. You can write these, 250
A copy that is printed and organized as part of your PI advertisement
package.
You should also write some kind of advertising agreement
So all the details of the program etc
How to pay when you get to the radio station
Plus refund, special paragraphs on complaints,
And debt. All this can be written very quickly,
Print with more than 250 lots in carbonless multipart snap-out
Business form.
Finally, you need to include self-proclaim and stamp postcards
Let's deliver it to everyone in easy-to-understand radio stations
Advertisement program of PI used starts and runs
How often is your commercial
Repeat periods, but you simply enter wording on your form
I use it for these "reply postcards" and have a printed copy
For your use of these shipments.
This program
After searching SRD or broadcast yearbook. Performance
Contact with the station is done by phone or post. When refused,
Simply thank you, I will go to the nest station on the list. for
People who want to know more about your proposal soon
Please get the PI ad package in the fastest way
Do not be aware that possible interests will not decline.
The ad package should be structured as follows:
1. Cover letter
2. Sample brochure, product documentation
3. Tsutsu niece "Tsuzuki" Tsuzuki
4. PI's ad contract
5. Self-standing for the station, stamp postcard
Acknowledgments and
Acceptance of your program.
When you acknowledge a postcard before asking why you need it
Toshio Do not forget everything
Daily business change --- conditions change, people get
Busy, and others come out. The station manager can sign
Contract with your ad to start the first of the month. this
The contract signed on the 1st of the month, but rolled by 1 month
I forgot about it, so I also decided to exchange it
We oppose the execution of the program. Many of the paper seemingly "cover
Details of all minutes can be very impressive on many radios "
Station managers, and convince them that your company is good
And one to do business with.
Impatient to start now Let's say what you are doing
Your own PI advertising campaign. Jump off deeply in front of you
"Please recognize this: where radio stations are going
Professional and enthusiastic as anyone in the business --- In addition
Please be a product or service
It lends itself to selling by the wireless inquiry system.
You can sell anything and easily sell in any way you decide
Sometimes, you offer it presented at right angles. "Hello Out
There!
Who wants to buy a list of thousands of mailing lists for 10 cents? "
It was not allowed in the air. But, if you have
Top 100 movie star addresses, you put together
You may have to write ideas to people
Winners, and many of the stars' mailing lists.
In the bottom line, many are on your content
Commercial --- the advantages you suggest to listeners and how
Easily it is that he will enjoy those benefits. For example, in the following cases
I have a new book on how to find a job when there is no job:
You desperately want to talk to the person I am looking for
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