If you sell through advertising, you are facing two options,
Both will be used frequently. Select them
There are displayed and categorized advertisements.
I will not correspond to write a copy of the radio or television here
It is used up to you because many of you are not something
Developed a mass mailing experience. one time
You deal with things like capital investment, you are
You probably have an intimate understanding of the fact that that expert
Help is essential to the successful launch of any campaign,
Frankly, electronic media is not our area of experience.
Writing copies of classified ads is a very tough technique, not art
How to display advertisements. It includes the following
A few simple guidelines require a bit of technology. That is why
Daily newspaper hire schools and college students to take orders
- And for writing - for classification section on phone.
The first thing to notice is that ads in this category are sold
A word or line. Book on this bearing
If the ad is sold in words, you are not, so your advertisement
I'm going to write an ad that has a bunch of "a" and "of"
That. But at the same time, if it is sold on the line it will be
To these words, please
Appeal to the segment that received better education in the market.
Since advertisements on the line may read so much:
"The hottest thing in the year. This is you wonder at home
Cherish it for years. "
The same ad is loaded in words so much:
"Hottest recent developments. Cherish this home innovation
For generations "
Both are the same length. At first it loads fine
Large, powerful words used second to make with proper English
Up for a troublesome structure.
In most cases you buy by words,
Market uses the largest, most action-packed words you can think of
of. And while we are targeting the number of words, like you
It is also important to mark your address in classification.
For inhabitants Dog Lane, Mark address as 22
Dogbreath, with its subdivision, must do something again
Dog's Breath Circle, Dog's Breath Avenue, among others
Case Dogbreath Lane will do. Sorry
Because these ridiculous two street streets sometimes sell, strategy
It is not to please residences and post offices. When living in an apartment
You can usually escape with 12 saving 12-22 Dogbreath
You different word. But we do not exclude zip codes
Nine diget zip code counts as one word in many publications
It is not counted as a word at all.
I will also do your name and initials of the company unless you are there
When you try to project an image, this can save you from 1
Three words. But your last name will be fine.
In most magazines and some newspapers, your first word or line
It is set in dark bold type of type. First choose it
Word or two very carefully. If you really want a good result, do it
It is the opposite of what most other advertisers are doing,
Or different.
If you have revenue opportunities and cash, you can make money
Revenue is usually the first two words, perhaps a little creative
Broken (try selling Doogles any more! Or frightening)
Budget, something of the past.
The first word or line gets your readers interested,
How big is circulation of publications, you are
You suffer terribly if you are not attracting not only readers
Other advertisers. Those starting words are critical. like
To some people, when not available, some ventures are good
impression.
Once you make a hook, keep the reader by telling him
What exactly what you are offering. If it is an ad for more
Information, let's let him know what information and where it is
Lead. Then drop him a cost and, if any, with your name
Address It is a word that says many things, in the case of products. it's fine
To pussyfoot with display ads, if you can afford space, however
Short, sharp, points are what sells from classification.
If you remember minor points and styles, provided
Bonus will leave it at the very end. "Bonus ..." will not work.
Bonus or free gifts will be offered for one reason only: hook
Someone who is pretty not sold in the rest of the advertisement. of
Providing a bonus will not work until they know what will come.
Copy of written form
Things not done By Hideaki Graduate school
Some expert help. As mentioned earlier, there is one writing of ad copy
Of the highest wages of creative profession, mainly
Because it is very difficult to do.
You have to try some of these, as you have to.
Make the task a little more successful.
We will decide using the technology mentioned above
It will be profitable and recommended to customers as well.
Targeting motivation emotions the necessity for that profit
Most people. You can do it
For products. If you are selling a runless tights for
For example, when the anti-run property is
Why buyers and women want to buy a reversed hose Why is there
It got better
Hey, there is a lead for your copy! With a big letter, you are doing
I will mark your advertisement for longer to see! I did it!
Lower case letters in writing by up and down with a bracket:
"Da-don't-run-run hose helps you to" look longer "
Da Dont Run Run Hose. "When the client is interested in the runless
Horse, you have her. If not, forget it. Something else you
I think that it should be caught as a client to use to obtain permission wear Moko
Use them, it is useless your customers.
If you get the first profit in the open, either
A very sneaky about adds about the explanation. So say:
"These pantyvers confident your appearance
You will not get any other stockings. .. "or
"Long ... and do not blow your budget. These will give
Your trust. .. "
But the best way to sneak additional benefits without looking
To forcefully say:
"More! These pantyvers give up without blowing your budget
You ... "Use the new benefits as a prefix.
And Oh, it's much more complicated than that. it's clear
Development of chemical fiber to make those hoses
Because it must be included as good as possible,
I want to know why they are very good.
Where would you mention it however? It may be as effective as
To get it right after the heading in this way:
"Longer look! Thanks to the new development of synthesis
Fiber gives Haas confidence of Da immobile moving panties
With your appearance, you will not get in other stockings. "
Then, aspects of money. How do you make it?
Start a long sentence or a new sentence? You are all
Surgeon's care and words! And what about coupons
bottom?
Are you using a small order form or a company address?
If you need a lot of words and you need a lot of words, you can
Do you print in a space only?
Acquire the word count and fix it within a fairly narrow range
Do not leave room for boredom or graphics or blank for readers
Space you need to have to some extent for proper aesthetic
It's an effect
Speaking of graphics, what do you need to use? you are
To make your own? (Clip art, a single dealer will be decided
Tenacious) And heaven design prohibits, design advertisements based on different things
Successful campaign is similar to other companies. .. And
It works even to send their sales rise! That's right.
Perhaps even small cities have many companies
Specializing in the advertisement of print media, many will excel
It is work.
Especially when you live in Toronto,
Vancouver, Montorio
Canadian advertising company and you can get excellent work
I am still creative here
More than an American institution of similar size.
Although it is in actual circumstances, by deepening product knowledge
Agency, you probably know how to sell it.
"Words for ideas such as graphical layout as much as you want
Things. If you really want your campaign,
Especially at its first important campaign, as profitable as
If possible, please use the graphics company's service
Print at least, and advertising the best advertising agency.
By the way, some of the still-discovered graphic houses
A writer of a frustrated advertisement copy that can give the direction of experts
Low cost if you just ask.
When you get your ad you are ready to take all your ideas
I did. I made a tote bag by myself
I will charge you the cut time with my old work
It is to prepare about the agency or graphic house.
How to code ads without adding words to ads
Coding advertisement is not big secret or complex
I am convinced that many steps should be good.
How to sell to many companies code advertisement
For more than $ 3, it is when there is nothing you can not learn in a little
Study of some mail order publications.
Coding of ads is simply a means of determining where
Your order comes from and if you do not use coupons
Or a separate order form for several different products, a method
Dual inspection of what the customer actually requested.
Let's assume you have it for demo purposes
The company is called JONDO COMPANY, your name is John - dough, you
Publications of the market by print co and pubs everyone. You decide to do
Advertisement of three publications and different products of teaser advertisement
For two other your catalog, one for each publisher
Catalog The latter two coding is easy.
For simplicity, you put the name and address of
When providing a company Printco catalog, mark the name as a PC
When the John Do address zip code envelope has not arrived
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