Regardless of how you look at it, the most important aspect
Any successful mail order business is its advertisement. actually,
The success of mail orders is entirely dependent, and even based on
Good advertisement.
First of all, the dynamic, grand advertising that you have as you have it
Attract your eyes and grab the interests of the people you are doing
Try to sell to. Therefore, unless your ad actually "pops out"
Readers, your sales do not live up to expectations, and your ads
Money is wasted.
The eye-catching appeal of your advertisement must begin with a headline.
Please use the headline to create images very quickly in the mind
Readers - the vision of all the problems being solved, and
Achievement of the kind of happiness they want. Your headline
You can not fail to catch the attention of your prospects
Capture him for the rest of the ad because it goes
Unread! So just by writing your ads for a while,
Quickly profit how your opinion
Come on, I will send the cause to him
Your "solution" to his problem. Your copy,
Excitement, and aggressiveness. Do not be afraid to use
Hard sales approach! I think that what it says
Offer and general, "everyday" please use the correct English.
Still, do not forget that you are honest. Please do not exaggerate.
Or make a request that can not be backed up. I can not promise that there is nothing at all
We do not expect, or to maintain. By doing so, you
People of federal trade and fair practice.
We highlight the benefits of your products and services. Explain to you
Readers how to own a copy of your book (eg), or
Living life as a reception service rich and happy,
More abundant. Do not involve in detailing all the money
You have spent developing and researching the product
Selling information only, still selling,
Credential information to provide it. Emphasize the value of "sizzle"
Ownership
It is important to involve readers as frequently as possible
Use of the word "you". "Write a copy as if you were
Talk to and try to sell just one person. ♪ Do not let ♪
The sound of your advertisement as a speaker of a commander speaking to a huge stadium
It is full of people, but as if there was only one individual
"listen."
Because it is an irritating, you are in a huge and humorous
Advertisement. Keeping your copy easy, keep it at the target
Toward the sale of products and services for your prospects
Its advantages. In other words, it keeps it simple, but clear, at all
I do not want to confuse the reader with cost. Just tell him
Indeed what he will buy for his money, the benefit he receives;
How to move about ordering it. You do not have to be too friendly.
In fact, please do not use slang expression as "becoming popular".
Thinking myself as a door * two * door by writing advertisements
Salesman You need to get attention of prospects
Immediately, interested in him, created by the product you are selling
You want to enjoy the benefits, and you can close the sale.
Copywriting, advertisement display, advertisement, sale
A letter or pamphlet is a learning technique. That can be done by anyone
Master with research, practice, and perhaps some bits
Professional guidance.
First move, recognize the research competition,
How they sell their products. Practice to rewrite their ads
From different perspectives, or from different sales angles.
Save clipped ad files from another publication
Files of advertisement writing thought. Copying one of the jobs;
Just use other advertising materials to stimulate yourself
Creativity.
Some of "unknown facts" about advertising - and writing advertisements
Especially - tell me that you can not ask for more than 3 dollars
Short classified type ad. Generally, we will take $ 5 item
Display advertisement of at least one inch. If you are selling $ 10
Items will require at least a quarterly page - probably half
Copy pages - and $ 15 to $ 20 items require full pages. I will.
You are selling really big ticket items (costing over $ 50)
Please require 4 page sales letters, brochures, different order coupons,
And the return envelope on the way back.
If you are making an offer via direct mail, the best
Mail system with it on Sunday, Monday or Tuesday will confirm it
I will not arrive on Monday, the first busiest day of the week.
And again, unless you are promoting big ticket items, quality
Or it will not have a wonderful effect on the color of your paper
The response you get, but the quality of your printing is completely
Please keep this in mind as you place your print order.
The last point to keep in mind: the summer moon where people are
Holidays to be a process for months
Direct mail But they are good for opportunities and advertising
Frequently in the vacation area, and publications found in motels
It's hotel.
Stress that can not be done again often often
The order, indeed, is not dependent on advertising, just like anything
Otherwise, quality is paid off in the long run. Read this report again;
Study it. Then apply the following principles
That. They can work for others and work for you!
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