Word Count:
1458
Overview:
A big primer for getting to the trap and the publication of cartoon books going to pitfuls. By a veteran of the publication of 10+ years, a nice cartoon Matt Nastos.
keyword:
Comics, books, publishers, publishing arts, how, writers, artists, magazines, mat nastos, nifty cartoons
Article Body:
Like most comic publishers, I spend a considerable amount of time thinking about the state of the industry and how to make it better. After arguing that we consider it by spending a lot of time thinking that everyone thinks it is a major element leading to the fall of cartoons (eg agency monopoly)
I believe that most of the problems we encounter in the "industry" comes from the industry itself. First, cartoon companies tend to publish only for people already in the company. Comic publishers usually target their marketing towards those already here and creators are already familiar with the industry products for people very rarely thought of bringing new readers rarely It is crazy to pop. It's like Hollywood, which creates movies for people working in movies and television. As it is quirky to hear it, this is a large scale, it seems to be an industry way of thinking.
Although magazines such as cosmopolitan are fashion magazines, their audience are interested in an average female (or girls) fashion, members of the industry itself, their advertisement goes beyond the publications of the fashion industry, that buyer It extends to the existing mainstream itself. Why sell your books to about 50,000 members of the short active comic community and enjoy action movies There for millions of people
To make it a responsible comic publisher, it is not just one. The creators themselves are a great deterrent to new readers as something else. If you want to know the reason, when you look at modern manga and one cartoon even in the mid 80's, you can see one very big difference. No, I am not talking about paper or printing process. Art itself is the main problem of manga. Solid, clear storytelling has become a thing of the past. The new buyer finds most modern comics so it can not be read in the solid storytelling of the past day (with the rainheader - the complete page of all the pages
Do you know why many new readers are picking up cartoon titles? Because they are easier to read than ours. Even the flipped form, most cartoons can not know what is happening, which panel is next, even the most beginner readers can not do this, but the lifestyle of the United States Indy and mainstream. This trend goes to the United States and by judging, it is readability which is not high computer coloring.
Manga and cartoons are the only ones that can get angry that they are their sister's mother. But it does not have to be that way.
The general public, instead of the industry you are interested in John - Bahn's latest social blunder rather than getting out of the mindset of the industry and buying your book
Some places to consider for your book are (by the target audience) a non-chain bookstore, a new age shop, a record shop (the tower is there in indy and small publications gin big ones there There is an infinite list of places you might be glad to carry on your work and you may need to spend money to advertise.I get used to it.Old sayings say " We need to spend money to earn, "applies to all businesses.
Several tips for this book From the books of the general audience:
1) Cartoon Sell your books outside certain areas. Keep track of your books you may be interested in and pursue those outlets. There are tons of places in the world that are willing to sell your cartoon, but you must know that it is the first. I succeeded at the art festival, flea market, record store, sci-fi magazine and so on. We will acquire as creation, marketing and selling, actually making books. It is worth the extra effort.
2) Remove bleeding on all pages of every page. Do not be afraid of the negative space around your page. It actually opens your pages and keeps them from looking cramped.
3) Do not forget the groove! The overlapping panel is sometimes interesting, but the groove keeps the art readable and helps from mixing together. They are also perfect for pacing your story.
4) If you go to color your books, do not go for a glance that most comics have decided to use. It's muddy and ambiguous. It became a reference for Disney's adventure in places like seeing Nima. Most "cartoon" books are well colored, because they want to confirm that work is easily accessible to readers of all ages. It does not mean that I draw a complete digital picture on the needs of the panel and "art."
5) Think about talking. The most important thing in cartoons is that you will not lose your audience. Anyway if you get confused about where your readers to read next time you failed at your job as a narrator. "Style" is a poor story (or popular with poor works, but this is> for another time)
6) We prepare for each text and dialogue panel of large blocks. Mainstream manga has an old unwritten rule (and most of it is forgotten or ignored): words and words with more than 26 words are executed together in balloons and caption boxes, latent In essence, the reader may skip the section of what is on the page.
7) This one causes the arbitrary comic collector to be disgusted: Remove the number of the problem. If there is, I think that it is not or not, only indicia. Issue number is one of the big obstacles for new readers, especially in regular products like cartoons. The reader needs not to worry about having to read 10 back issues in order to know what is going on and coming in with every problem. Indeed you can inform you that there are other stories they can read (and this is available in the trade paperback) but according to their Cosmo lead (or Playboy), just each I have a cover month and year. It is a comment. Get out of the mindset you can collect.
8) Forget the mantra, "Manga is not only for children anymore" It is old, playing and is part of the death sentence in the industry. Creators have no future in the industry without young readers, cartoons forget to build the next generation of fans by making cartoons for old fans they are already in the only manga . As a second part of this idea, pay attention to the "ultimate" writer as it automatically creates books for adults only because your cartoon has adult language, nudity and graphic violence please.
9) Get your hands dirty and be prepared to do the work. The publishing business first finds itself and sells it. That is not a bad thing.
My heresy ends with this statement: The only way to save cartoons may be to scream and die as the manga industry exists right now. It is on the way as it is, everyone is racing to rip anything that can be obtained from the living corpses. Since the industry is not the center of cartoon, it does not make it, so please dare to do different things. Comic industry death watches, put the latest issue of the wizard. Indy's book ignores the party line selling less than 250 copies - There is a world outside Geppi's chokehold.
A bit of inspiration for you: Nifty main title, executives sell more than 5000 copies per issue, 90% of which are black and white, mainstream style superhero outside the cartoon industry Not bad for comics.
The world is a perfect large and beautiful place of potential new readers. To find out, I am looking for just a single job.
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