Customer acquisition and customer retention are key issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or acquiring new customers, and / or converting prospects into customers. "Customer retention" is the process of maintaining and / or growing your relationship with your company and its products and services.
These activities will be business-to-business, value added, more complex for manufacturing. ..
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Learning management system, e-learning, lms, e-learning
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Customer acquisition and customer retention are key issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or acquiring new customers, and / or converting prospects into customers. "Customer retention" is the process of maintaining and / or growing your relationship with your company and its products and services.
These activities use e-learning to create and distribute complex products and services that require training and specific product knowledge to use the product or service effectively, ie, web learning management system Benefits of complex products and services for training support.
Web-based learning management system (Lms) customer acquisition application)
1) Educate your prospects for your product or service. One of the advantages of using eLearning to provide product training and support, web-based LMS educates the prospects of your product or service The sales cycle for complex products or services , It may take three to eight months or more to make a sale. In a business-business sales situation, some people at many different levels need to evaluate the product and before you can come to a decision, you
2) Selling different stakeholders in a customized approach. Chief Financial Officer (CFO) Chief Information Officer (CIO) has a different set of concerns regarding your product or service. The content of the user interface layout can be customized on the web and the needs of each specific stakeholder who can customize the management system. Web-based learning management system meets several courses, training modules, or especially needs, and concerns of all the various stakeholders in the decision-making process
Most business decision makers involved in business purchases are busy, management-level managers. Because the information is web-based, they can access it, make it convenient and do training modules.
3) Establish a knowledge base for salespeople, resellers, and partners. Web content creators are used to deliver training and product support resource-knowledge bases for your sales team, resellers, accounts, partners. It may back up to sales people, resellers and partners who may not have the same level of understanding of your products your field engineers Your sales executives, resellers, and partners have available training courses and help on the web 24- Your products and services with 7 good libraries
4) Slope quickly on your new salesperson and keep it on the road. An e-learning system can be used to train the sales power of your company's products and services. New sellers get up more quickly and can start selling your products and services in less time. With this system, they do not lose time off the road which is updated with the latest features and functions.
5) Track your prospects as it runs through the sales process. Tracking web-based Lms and moving through the stages of the sales process can provide data about your prospects. With the custom reporting feature, LMS, Sales or Marketing Manager pulls the latest reports on all Outlook activities to the web
6) Harvesting and other types of information will be our business aspect in your market. In addition to the data collected on your prospects, a web-based learning management system can be used to monitor your sales force and other users' activities at a web-based sales and marketing manager who can access Product sales force in the report actually expand sales. This data can be used for research and development, product effort planning, relocation insights, and other tactical and strategic initiatives.
7) Promote your products and services to prospects using the features of a web-based learning management system. Once prospects information has been loaded into LMS, you can use the features and functionality of the system to promote your products and services. For example, you can use the built-in online survey tool to send surveys to your prospects with data recorded in a learning management system Web-based LMS email messaging feature allows you to email marketing campaigns Make it possible to send the prospects of Sales and marketing people can use a learning management system to conduct "webinars" using integrated web conferencing technology. You can then archive the web meeting for future use. Creative marketing development promotion test function, LMS of information database.
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