If you have your own small business, it is important to decide exactly who is selling your product or service to. Here are five tips to easily choose the best audience.
It's tough. :
Marketing, Target Market, Target Audience, Marketing Planning
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If you have your own small business, it is important to decide exactly who is selling your product or service to. After all, you probably do not have time or money in the market. And even if you do, it is not recommended.
"I want to choose what is called a target audience." This is a recognizable group of people who believe is the best prospect for your business.
However, many tangible-intangible services are shrinking, the work of one major group of people. They want to help everyone — and often products or services can help a variety of people.
It also goes against humanity, which narrows your focus to grow a business. Common sense seems to tell us if we want to grow our business great we need to appeal to more people.
In fact the opposite is true. When we narrow our focus to a specific group of people we become experts in solving their specific problems. However, it is a column to fill in additional products and services for development.
How do you decide who to market?
Here are five tips:
1) Think about the types of people you can contribute if you don't offer what you don't do most.
2) Think about who will most help or enjoy the work.
3. Think of the types of people who are easy to reach and who are most susceptible to selling. I'm looking for a solution for someone who knows this.
4) Targeting a Marketing Activity Targeting Group Focusing on What Does It Mean That You Can't Help Others That May Come to You Because You Pick a Specific Group of People Just to Concentrate Your Marketing Choose
5) Finally, don't think about it. Listening to your gut and feeling that you can really help, your important point is to start. You can always refine your audience and your plans later as you learn more.
(C) 2005 Debbie-Laksa
Marketing Materials From Results That Get 5 Tips
Why is it really difficult to get your buyers to buy from you? It is probably the word you are using. Here are five hep tips that can improve the conversion of your website, brochures and other marketing materials.
It's tough. :
Copywriting, Marketing, Marketing Materials, SME Strategy, Marketing Strategy, Website Writing, Pamphlet Writing, Sales Letter Writing, SMEs
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When I decided to specialize as a direct response copywriter (means get responses directly from marketing material, middlemen do not include, like sales reps)
And what is one thing? The results I got for my client.
Therefore, it became my rather big focus to improve the results. It may be called passion. (Some people who aren't pretty as pretty are calling it with obsession.)
However, here is a transformation marketing material that can provide help to improve the five components.
1. I know who you are talking about. Whoever I hear is "Woman is my potential customer" or "Who is my target market with skin" (Yes, it actually sells Mary Kay or Arbonne or something like that Seriously, The fastest way you can end up with the nasty results that you can imagine is to try and talk to everyone .. Bringing a particular customer--a better specific one--and your marketing material is that customer Make sure to speak directly to.
2. Make sure to write the benefits, not the features. This is probably the most difficult to "get", but also the most important. People buy benefits, not features, so they are just asking people who don't buy what you are selling if you only talk about features.
So what is the difference between features and benefits? The feature is a description of the product-for example, if we are talking about a diet pill, the feature is that the product is a pill. The advantage is the solution the product offers-in this case, the losing weight.
Whenever possible, write about why someone should buy your product. Nobody buys diet pills so they prefer to take pills, so buy them to lose weight. Write about thinking about your product or service offering.
3. The job of the headline. David Ogilvy, a famous ad person and author of ad person's confession, based on your headlines the decision to make people read your marketing material
Your headline should be: a. Speak to your potential customers, b. Including benefits, c. It is compelling because it forces you to read more about your target market. There are basically a lot of things to ask for from a handful of words. The process of the rush-you need to create the time you found out.
4. Remember to call for action. We need to tell people what to do next. If you don't tell them what you want them to do, chances are nothing.
It is determined that the customer may not have assumed the possibility at all. Not so I can not read my heart And they want to. They are busy people. They do not have the energy to grasp time or things. Don't be surprised when you tell them what to do next or do nothing.
5. Use P.S.'s or captions. Postscripts (P.S.) is the second item read in a sales piece. What is the third? Caption (Copy below photo, chart or other illustration.) Knowing it, think about how you can use either or both of those items in your part. Maybe put a special offer there or highlight a particularly compelling advantage. Or tell them again what you want the next step to be. There is no air.
These tips in full, sorted and batchwise are the first and foremost good results. You may be surprised at how much your results improve.
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