Regardless of whether he knows it or not, Sam Clemens said quite a bit about advertising. Here, among his many noteworthy quotes, you can create a stronger and more attractive advertisement 9 Wisdom 9 refreshing nuggets
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<b> "Many small things are getting bigger with the correct type of advertisement." </ b>
Advertisement is a life made to look bigger than life, images, words and dreams promising wishes to be fulfilled realize, problems are solved. But I will report a sharp observation of the next mark - Twain. To get your attention, best, the exaggeration of the worst kind of advertisement will get your attention without exaggeration. It simply shows the facts or reveals an emotional need and allows you to "leap from small to big." The worst example: before and after photos for weight loss products and cosmetic surgery The pictures of both will almost fall into distrust of manga. Supreme: Apple's "silhouette" campaign for iPod Featuring Eminem Breakthrough advertising - both catapulted iPod into "instant cool" state.
<b> "When in doubt, please tell the truth." </ b>
Today's ads are full of gimmicks. They are heartlessly hanging on products like spheres and chains, thinking of keeping the real advantage from moving quickly in advance of competition or real driving of the driving dynamics to buy is at least noticeable if the trick is sufficiently outrageous or stupid . Local car dealer ads are probably the worst criminals - zoo animals, sledgehammers, clowns, bikini covered models, anything unrelated to the real merit of the product thought on these outrageous gimmicks products The true merit and purchasing motivators If you just use their energy half, big advertisements they do not realize that they already have plenty to work without depending on traps. Products with all that merit, definitely they are brands that have spent money to promote competition and its weaknesses, and two powerful purchasing motives - loss and other words Please be aware of your thoughts We hope for your truth and honesty about your needs and needs. Of course, sometimes it's not that easy. You need to do some drilling to find what your competition really offers and what your competition is offering.
<b> "The fact is stubborn, but the statistics are more flexible." </ b>
In advertisements, you must be very careful how you use facts. As politicians say, the facts are horrible. There is no room for extension, flexibility, misunderstanding on them. They have no room to argue. And very powerful, used correctly. But the statistics, now there is something advertisers and politicians love. Who can contend it? Or "I recommend five sunshine gums out of six dentists." I am short and want to purchase pack of sunshine now. Wait and rewind
<b> "Whenever you are on the majority side, it is time to reform." </ b>
Let's see what these statistics are like. First of all, before you listen to many doctors, did this work in the same year? 1,000 - 10,000? And how many dentists hate the idea of chewing gum of patients, say, break, "most chewing gums have sugar and other ingredients" the main point is that statistics are You can operate almost anything you say. And yes, the devil is in detail. In fact, there is usually 5% chance of getting some results by chance. And since many statistical studies are biased and not "double blind" (both subjects and physicians know who is given the test product and who all know the placebo, all the worst, statistics Usually you need an infinite buttress of legal disclaimer.If you did not believe me try trying to read the full page of the legally governed delegated warning for that weight loss pill that has been taking forever Bottom line: a stick to the fact, then support them with a sound sales discussion that addresses your customer's needs.
<b> "The difference between the right word and the almost right word is the difference between lightning and thunder bugs." </ b>
Writing a copy of a valid advertisement actually means just choosing the right word at the right time. Wanting to guide your customers to any advantage Your product wants to remove the best light of every advantage. It also means that you do not want to give them a reason or chance to wander from your discussion. If they wander, you are in history. They will renew another TV channel or web site on the next page. So let every word say exactly what it means to say it. Example: If the product is new, do not be afraid to say "new" (product is only new to life, so develop facts).
<b> "The great people make us feel like they can be great." </ b>
My review They can not convince us, but we will be millionaires, famous as Madonna, or likable as Tom * Cruise etc, they all have a "possibility There is a certain "engine, so under proper conditions, we can overcome the odds and catch the brass rings big advertisement beat that conviction without going outboard. A valid ad promoting lottery is once an exotic beach with a small beach umbrella with a line with a cocktail (a completely realistic image for the general public)
<b> "Universal brotherly love is our most precious possession." </ b>
We are all members of the Homo sapiens creatures family. We would like to be praised, respected and loved respectively. We want to feel safe in our life and in our work. So, we will create advertisements that touch the soul. Use emotional appeal with your visuals, headlines and copies. Humor being used correctly can be a powerful tool to connect to your potential customers. If you are selling shoes and software, it is not a problem, people always decide to buy what you have to sell them at emotional level When they make a decision to purchase, the justification process decides It begins to confirm. In other words, they believe that if you believe that you have real feelings for their hopes and not just their problems, they want
<b> "Humans have a natural desire to have more good things than he needs. </ b>
That is not true. More money, more garments, elaborate cars, larger homes. It is what advertisements supply. "You need this, and you need more than that every day." It is a universal mantra driving consumption to the limit of our charge card. So, how to take advantage of this insatiable appetite for many things? Convince buyers. Colgate provides more toothpaste to 20% of the size of a huge economy. You get more than 60 sheets with a large Charmin roll of toilet paper. The GE light bulb is 15% brighter. Raisin's brain currently has more than 25% of raisins. When Detroit found that it was already unable to sell more vehicles per home to the saturated US market, they got mileage of cars Suv and track they still giant giant 3 ton SUVs We sell 15.
<b> "Clothes make a man, naked people have little impact on society." </ b>
Who will get a girl? Who attracts the sharpest man? Who lands a big promotion? Nieman - Marcus seems to know Abercrombie and Fitch do. Sachs - Fifth - Avenue Besides why do you branch to $ 900 for a power suit? Or $ 600 for a pair of shoes? Observer from Aristotle The clothing consistently maintaining that letter in the twentieth century is not only a rich palette of interior qualities, but also where social ideas here right advertising pays its own big time . You really need to tell the story where you need to have a perfect model (not necessarily the most attractive) and you really are creative "good fashion ad example: you are driving a side street or alley of the Czech Republic Levis' s black and white spot featuring teenagers. "Reason 007: In Prague, you can trade them for the car. "
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