A brief overview that will help guide you through the subtleties of product naming. You will learn the importance of choosing unique and informative names without confusion or aggression. You will also learn why fashions, abbreviations and tongue twisters should be avoided. The image of your company that must protect the final choice of its name.
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Product Naming, Product Naming, Writer, Writer, Writing, Copywriter, Copywriting, Letter, Mailer, Email Writer
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Product naming is an important aspect of branding. The name you choose will ultimately reflect the personality and vision of your company. More important are the potential benefits of the promised products that embody unforgettably the customer. It should ideally stand out of the crowd, as you can generally ant with your competition. Where do you start? Here are some basic guidelines.
<b> unique if the field is too crowded </ b>
MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you can secure it and go with a huge search or a super dupa search. This works for time, but as soon as the field gets too crowded, if you lose it with the dreadiness of identity ever reduced google if it for long distance transportation, google Better break from a crowd of names such as Yahoo, or Dogpile (I am unique just to the scat category) Kinkos-Founder's Nickname (he had a kinky redhead at school) -It is different enough to be remembered.
<b> Avoid tongue twisters </ b>
There are all the small parts of us that hate embarrassing things. We want to hear readings as we seek products and talk with friends. So be kind to your potential customers and avoid tongue sprains and unusually long or foreign sounding names. If you can not find the name of a single word, don't go to two or three syllables.
<b> The rhyme can be helped by a long name </ b>
Well, the president of the company likes all the long names in your list. It is alliteration that uses more pronounced something more memorable. Consider Circuit City (an unbelievable monosyllable, ward). Or Downtown Disney, or the world's most famous brand, Coca-Cola. All four syllables, yet they roll off their tongues with an amazing ease.
<b> Avoid abbreviations </ b>
Abbreviations lack personality and convey little in terms of profit or branding. Indeed, IBM, MCI and ABC have great recognition and identity, but they also chose year and yearly tag gates on virtually all media to promote their image on Microsoft MS (meaning undesirable.
<b> Communicate implicit benefits </ b>
If you don't have much of the media dollar you spend on recognition of the name, try to communicate the benefits or for the name to explain the content. Snapple began with the name that combines two of its original flavors: Spice N Apple. Silk-a soy-based milk brand-combines soy and milk. Benefits-oriented names include EasyOff oven cleaner, miracle-growing plant food and Hearthwarmer (fireplace insert).
<b> Lost in translation ... or worse! </ b>
It is in the "Nova" Spanish-speaking country, through introducing Chevrolet stories and telling each other what I heard. The car crashed because "Nova" means "does not go". "The name of the fiatm was changed" Uno's "in Finland," Uno "is a rubbish in Finland. Canadian products intended for some cookie boxes," No preservatives "English phrase intended No condoms without "meaning French" sans preservatives, "which is translated into" reason "Huff said.
<b> seasonal fashion </ b>
The shelf life of the Faddish name is short and sweet. It climbs up into the stratosphere of recognition faster than you can say, "radical", "tubular" or "invisible", and plunges into ambiguity. "Another problem with the epidemic is that they are often limited to a single demographic or faction. In a broad and diverse market like the United States, it is better to be safe than regret.
<b> Protect the image </ b>
If you like most companies, you worked hard and spent real money creating an image of your company. Therefore, it makes sense to protect investments with product names that match existing brands and images. Rolls-Roys is built in German because "Mist" means fertilizer, so it is necessary to give the latest name to the Silver-Cloud- line named "Silver-Mist". A good example: Google's entry to Froogle's online shopping. By the way, if you are wondering where "Google" came from, it is a variation of the huge number of mathematical terms googol with infinite zeros.
<b> Remember legal matters </ b>
Once you have settled to some ideal future names, others are confusing to hire a good lawyer to make sure they are not already used
Hopefully, this brief overview will help explain the subtleties of product naming. Remember, let's not be unique and disruptive or offensive. Avoid trends, abbreviations and tongue twisters. And please protect your image.
Nine Leading Packaging Trends with Consumers
Today's consumers are mobile targets. Choosing the right demographics to the right consumers and targets is an important decision. By monitoring what is not, the package design success or failure will dramatically impact. Packaging-Design is a necessary way to connect with your customers. Clearly it is the market of your question in understanding.
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Packaging, retail sales, marketing, advertising, promotion, branding, design, consumer
Article body:
Today's consumers are mobile targets. Choosing the right demographics to the right consumers and targets is an important decision. By monitoring what is not, the package design success or failure will dramatically impact. Packaging-Design is a necessary way to connect with your customers. Clearly it is the market of your question in understanding.
Understanding the customer is important. The problem today is all points in the framework and application conditions to meet the needs of a single package.
There are many niche markets, each requiring special packaging. Is your own research in case you are targeting. One target market for which piece may not work. so...
1) You can use the attraction of any package attribute. If it was a harried housewife shopping for your product, the convenience of using had it to be better at the top of the list. More than 50 people also want convenience, but issues like package print size and ease of use are a priority list. Your package
2) Understand how the package is used. The family no longer sits and at the same time eats with everyone. There are generally special diet conditions or diets in most households. It is not uncommon for different individuals to serve different meals. Package Example: Many travelers are small and easy to handle, so buy a sample or trial sized package
3) Know your customer's current buying trend. Several years ago, we went through a super large stage. There are still many oversized packages; however, the buying trend is generally changing to smaller sizes. Making the package smaller doesn't mean there is less profit. Consumers are willing to pay premiums for convenience, ease of use, and less. Remember 3 premium baking potatoes at the cost of the package, almost the price of a 5 lb bag. If you live with just another person, do you really need 5 lbs of potatoes?
4) Keep up with the new mounting technology. Creative, new products are not new in technology and have advantages in the marketing world. Several years ago, Metedent hit the world with a duel aperture dispensing mechanism. Recently a host of new cleaning products have revived this type of distribution interest. Find ways to innovate combining two products in one package.
5) Look where people shop. It is a shift from traditional retailers to a new, innovative store format. Convenience stores, once considered low-end marketers, are now moving to stores offering premium products at premium prices. This hurriedly evolved from, and moved to the way of thinking demonstrated in today's shopping habits. Recent studies have shown that consumers will no longer make one big trip and hoarding, but do a few trips a week and have the easiest accessible examples. The cup realizes a snack food convenience store. This category did not exist several years ago.
6) Match "hot button" packaging issues. This includes the law. People really care about the environment and the amount of overpacking. A move is underway to expand the number of vegetable plastic materials used for food packaging. Once the packaging consumer has endorsed these products, look for other new products to surface. Legislation can change packaging orders overnight. Prohibit the use of certain packages "bottle notes," are prohibited with surcharges. Example: Test marketing corn-plastic packaging materials for several fast food companies. Example: Prohibition of Main Juice Box and Chicago Aerosol Can.
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