Once your cherished project like your first ebook or ecourse is completed, we need to turn our attention to your project marketing
Here, sometimes things may be somewhat difficult if the author and the marketer are the same person.
In order to write the form of marketing material for your ebook or course, you need to be completely. .
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Merit extraction, ad gold, sylvia hartmann, benefits, benefits, ebook marketing
Article body:
Once your cherished project like your first ebook or ecourse is completed, we need to turn our attention to your project marketing
Here, sometimes things may be somewhat difficult if the author and the marketer are the same person.
In order to write the form of marketing material for your ebook or course, all the advantages of your product must be fully well-known
Now it seems clear that the author needs to be familiar with all the people's advantages, but it is not only for something like over-familiarity, but for a long time
I just helped the author and absolute authority of such an ebook just to write their main sales page, they said some basic what I put on them:
"How many chapters are there in your book?"
"How many pages are in your book?"
"What is the number of illustrations?"
"How many words?"
"What is ISBN?"
The answer is always something along the line of the arm ... I think I can see it ... "
Well!
These are like "technical details" handled by publishers by "other people" - but, of course, in web publishing, these things are "
But that is merely an example, in a sense, it is the tip of the iceberg.
What became quite obvious was that suspicious authors missed on the first step in any marketing analysis.
This important step is to target the right approach and correct audience so that the core topic of this article can write any form of copy of advertisement
This first step is called "profit extraction".
*** How to extract benefits ***
You need a printed copy of your book or course, plenty of sky paper, a large pot of coffee, then take your author's hat, instead your marketing
There is a huge range of potential benefits that can be found in this process, even before entering text or content itself, it also has the following advantages:
Good size printing - easy to read for the elderly, avoid headaches!
Effective use of white space - easy to read, relax reading
A well-structured flow of information is logical and therefore easy to understand and easy to learn
You need to know if you can make enough dews.
Useful figures and illustrations - photos say more than a thousand words. .
... and so on.
As you enter the content, you will sometimes find that a single sentence or paragraph hides the key benefits like:
"All the marketing issues are secret to little known!" (Page 23)
Take your time, back up and keep asking yourself many times, "What benefits does the reader / user get from this?"
Soon, short-term, long-term?
Do not stop with something like,
"The reader will learn how to use snarkometer ..."
That is not an advantage.
The advantage is what happens when you use a snare meter when its creator is designed to use it. :
"Things like leaders can be thought of as unusual snarks.
From there we can further advance the benefits of the future as follows:
"The reader is renowned for his snark sales, and will become rich."
It's a point, after all!
*** Classification from your advantage ***
If this is done properly, for hundreds of advantages, and for various different applications, states and people, and for every decent ebook or every kind of ecourse
As you come, you refer to your many paper page numbers and write them down all.
It is time to organize them now.
First, you will go through your list and find the main advantage that will be the best headline and primary bonus list.
Now that you have those ads and marketing falls as you know what it is selling!
"Deep down", of course, you knew all along, but how it is unusual "deep down" something like this, in many cases, how
Please select the advantage of the top ten and transfer it to new paper.
This time, you can choose the next 20, or it will be an advantage of the list of pages on the pitch solely or built at the edge of the advertising and sales letters.
Finally, take all the rest and organize them in any way you want.
You may find that certain markets did not think before you of a list of unique advantages that you are fairly independent from the general main advantage
You may find material in those benefits you can use to write articles or engage in customer "education" - these benefits are in separate articles
Find the benefits extraction and analysis ideas, headings, tagline and gold copy of pure advertisement.
And if you are ready now to write all kinds of real ads - and now find your product from the perspective of the marketer you find
one more
Extraction of benefits is also perhaps the most motivational and exciting thing that authors or creators can do for themselves.
Yes, that's all true. But it really comes with all the benefits!
For your confidence, it will bring you the world for your ability to start shouting about the amazing benefits of your wonderful product from the roof
If you have not yet done extracting the word extreme advantage for each word you will go for it now.
It is absolutely the first step to all future marketing.
Blessings of fortune and surprise,
Sylvia
Silvia - Hartmann
Through new business at advertising door hanger
Internet access under new business with advertising door hanger is quick and easy!
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Advertisement door hanger
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