Learn how to turn your dream into a real profitable invention. Use these six tips to build the foundation for the success of the retail market in today's competitive mass.
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Product marketing
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Learn how to turn your dream into a real profitable invention. Use these six tips to build the foundation for the success of the retail market in today's competitive mass.
1. Protect yourself The first step to success is investing to protect yourself. So it would cost $ 10,000 for a $ 10,000 patent, but it is worth it. This is an area that you don't want to hate, even though it means that you spend less in other places. Without strong patents, fraudulent marketers and get-rich quick schemes are less attractive and less vulnerable and reputable marketers. Make sure that the patent is your name only.
2. Do your market research. Market research does not have to cost a lot. In fact, it can be a quick search, mailing or emailing your friends and family. If you are attractive to help determine if there is a need for your product, and if you have any problems, ask questions. Ask for honest answers and ratings. See that this first step you need to change a few things about your product can save you valuable time and money later
3. Develop a real prototype. I'm looking for a marketer not just a product, but an idea. Take your time to purchase your own materials and hand-design a prototype or investigate other options. Join the services of an industrial design company to build a good prototype. Let's try it, a regional university or university. This is to provide this service in many industrial design departments. However, avoid the urge to mass produce your product at this stage of the process. You want to get some sales experience and develop a marketing strategy before investing money in mass production.
4. Get sales experience. Most marketers want to see a little sales success before agreeing to represent a new product. It can be as easy to visit your local hardware store and throw your new product to the owner. This is a great way to get feedback. Because retailers can sell and why you can, you will get valuable insights to lend. Plus, if you are willing to sell your product and can show a few sales history, you can be a marketer if you can find a few stores
5. Create a video demo. In order to seduce the marketer to select your product, it is important to include a demonstration that actually shows your product. It doesn't have to be more than home video, but video is the best approach. Drawings do not do a good job of demonstrating how a new product works. Real people using real products are always the best. Record a close-up view of the product with some action shots. Talk about the product and highlight any bells or whistles that solve any problem and make it unique.
6. Find a reputable backer. Once you have patented your idea, conduct market research, develop prototypes, create video demos, have some sales experience, it is important to spend time researching your company . In general, it is best to avoid all-in-one shops. The more work you do, the better you are. Look for a marketing company that you can trust and have established relationships with mass retailers. Experience is the essence here. Beware of people who seem unfair or take advantage of the inventor and manufacturer by charging high fees. If possible, ask them to talk to other inventors or manufacturers that they represent.
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