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Budget advertisement - Part 3: Frequency, frequency, frequency



Yes use $ 100 monthly, there is a way to get tons of exposure in front of your target market. This person was in business.


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This is the third article of the three part series. I am a stance unique to SMEs at PrescottWeddings.com, sales agenda for diagrams.

If you do not remember anything about marketing, remember this: the frequency is the king.

If you can get your potential more frequently and your name in front of the current customer you will probably sell.

Depending on what studies you need someone to look at, it is 27 times from messages etc.

And if you want to bundle your business then you need to get it in front of your customers as often as possible.

What kind of ivory soap, campbell soup and tide are deeply thoughtful at the brand. By year and year of repeated advertisement. If you think that the brand that has the idea is a top, it is deep soap, soup and laundry detergent.

If you want to build your brand, you need to promote it frequently.

There is another advantage to frequent advertising. It will also serve your current customers.

People want to know they made the right decision after they purchased something. You can solve it by checking the needs of everyone, no matter how relieved you are. Your ad will be useful.

Survey people showed that it is aware of the car ads after buying the car - especially car ads of the model they bought. And they are more likely to believe and approve messages. Again, they wanted to know, so they made the right decision.

There are many good reasons to advertise so often. Does it mean you have to spend a lot of money? Not necessarily You have some tricks that you can use to get the required frequency at a lower cost. (These are printed matter of trick - other advertising outlets such as radio, online, we said in the future the problem.)

1. Make the advertisement as small as possible. Small ads cost less. For more information on the contraction of your ads see "Budget Department 2 advertisement:" think small.

2. It is better to schedule ads to run everything at once rather than spread them. People never remember when you will not see your ads only when. If you look at a lot of your advertising, the line that you are always under the impression that the ad because they do not remember that you do not see other week your ad

3. Use the frequency program provided by your newspaper. And sign the contract completely - Do not move ads under open rate.

Here is how it worked for PWC.

There was a program called "3 for free" in the newspaper. "You, if you run a line of ad three days, you got the next three days for free (paper was published six days a week).

After that, we skipped the next three weeks and did the same thing again in the next month.

A year after doing this, PWC people had come to her saying she saw her ad "All time." Business owner committed men to PWC's advertising publicity They got it monthly "Remembered", brides and groom regularly visited PWC.

What was all this expenses? About 100 dollars a month

But words of caution. Building business and brands takes time. It will not occur overnight. However, it is remember that you continue to get your name as you can in as often as possible in front of your customers and potential customers


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