Created for the Miami Advertising Agency Crispin Porter and Bogusky by the Barbarian Group, Cramped Chicken is a viral sandwich on the line of Burger King in Chicken Sandwich
The campaign is based on a website featuring chicken costume men. Actors show pre-recorded footage, appear like an interactive webcam, and perform a wide range of actions based on user input. Literally, take the ad slogan "The chicken gets just the way you like it".
There are over a hundred commands that chickens respond to, including:
· Michael-Jackson dance movements such as moonwalk
· Dance of the river
*elephant
·Lay an egg
· Walk like Egypt
*yoga
* Rage
· Spank
· Taco Bell
·Fight
When he is told to do something that a cramped chicken who makes sex act or takes off a mask thinks it to be offensive, the chicken is on the camera he is a rival fast food like McDonald From the place he was told to east food, he approached the camera and put his finger under his throat, but the bar Chicken responded to the command "Smoke crack" by smoking but he did his finger The scoldingly waggles when "bong" was told to smoke.
A hamburger king chicken fight campaign has been introduced in recent years. Two cockfighting chicken characters are modeled off this chicken.
There seems to be no end to the variations of the theme from Burger King. Also, there has been a lot of criticism in the chain about cramped chickens, but for now the kind of burger seems to be crying towards the bank.
The successful virus campaign isn't just good taste --- that's what makes it delicious.
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Many aspects of viral marketing
In the beginning, email was one way viral marketing was launched. Since long ago that day, viral marketing has gone from marketing tactics to artistic expression forms and the goal of creating a successful viral marketing movement seven of those ways:
1. Email: It was first, but it is still used around. It is, however, a bit more difficult to use as more government restrictions are put on it. Still ... it works.
2. Newsletter: This is an email extension, but it is a very effective tool. If you include adequate timely and valuable information, good newsletters can drive up the number of visits to your website.
3. Blogging: Providing tools at your website to allow bloggers to interact with each other is to Bloggers about your products of service to their ground for new products & services I have an ear.
4. Chat Rooms: We thought that chat rooms were a bad thing that we could not do with our customers on the website. Also, be sure to schedule a special event like you have a specialist available to answer questions on a given day at a given time
5. Say friend's script: Add this with a statement that the email address supplied will never be shared with a third party, it will greatly enhance your potential customer list
6. Video Clips: Increase interest rates on cold video clip websites.
7. When Flash games become less, they are a very effective tool for viral marketing campaigns. If they are launched, they will not demand much from you.
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