The marketing hit formula and how it is implemented is a viral innovation that immediately targets consumers with enthusiasm.
It's tough. :
Strategy, Management, Differentiation, Competitiveness
Article body:
Sometimes the marketing world is taken up by a huge, fast, unpredictable and seemingly inexplicable success. These hit products and service spots are also reminiscent of the maximum and minimum operating times that vacation spots, shopping malls or specialty stores can enjoy. There is incnitos to become a hot celebrity. , There is an event. , Festivals and concerts that capture the masses, real estate development projects that attract huge demand In almost all cases, there are also new brands that are quickly adopted by target groups. For example, Harry-Potter and Da Vinci-Code, Apple's iPod and Blog, Long Island-Hamptons of New York, Toyota's Scion brand, Crest-Jele
The reasons for product success may be obvious. The success of Viagra, a product that solves serious problems for millions of men worldwide, is hardly surprising. Even the success of Turkey's vacation resorts-making a luxury vacation style accessible once into a new middle class segment is a mystery, in contrast, in other cases, a particular product, place, or competition The success of those above is unknown. It's a relatively empty coffee campaign of something equally attractive that seems to be surrounded by a very high quality leather belted cafe filled with all the observational phenomena.
Market specific categories have accumulated a lot of knowledge that allows them to plan and launch hits with a practical probability of success. In the leisure and entertainment segment, companies such as Disney, Warner, HBO, and others are theatre, television, music, toys, electronic games, and many such consistent functions. Overall, the secrets are kept closely You are Many have tried to break the marketing collision success formula.
Short sweet success
In the last few years, more and more sectors have become as mutable as the high pace in the fashion industry. The importance of hits for a company's success has risen in the following areas: Automotive, food, grooming, hotels, construction, entertainment electronics, financial services such as it's surprising category.
Personally, I started my work in the marketing clash field in the late 1990s. I identified a fundamental change in consumer behavior and a dramatic rise in new motives that created the "fear to miss". In very concise terms, the FoMO turns consumers into new serial job seekers and recruits (while inevitably throwing away less new). Thus, one of the results among many is its FoMO nibbles with customer loyalty to well-established brands.
Recognizing that efforts to maintain customer loyalty are in vain, we now need new tools to deal with new consumer realities. Therefore, I'm profitable "short-term Brand (STB) has developed a comprehensive "technology" of rules and tools for the development, launch and management of "STB". STB plans for short-term success. During this development process, I conducted an extensive, in-depth analysis of the 150 marketing clashes of various and diverse departments. In parallel, we studied the accumulated experience in the disciplines that developed systematically and learned how to generate such hits. In mid-2004, the result culminated in the "marketing hit" formula, which is now part of the STB arsenal.
Marketing hit formulas and how they are implemented will spread virally as target consumers are quickly and eagerly accepted Marketing innovation First, it is applicable to almost all categories. Second, it does not require a huge marketing or advertising budget, the most common way to incite success in a short time frame.
There are rules for success
"Tstsu" "Ts" "Ts" bonds: Tss:
1. Marketing clashes are usually not large and innovative leaps. A new product or service should have been based as much as 80% on a format that has been a successful multiple time in the same category. The format guarantees familiarity, promises consumer satisfaction, and minimizes consumer adaptation efforts.
2. Products and services should be about 20% innovative. This 20% provides new experience, uniqueness, additional benefits, or other reasons to switch from the current product, or at least try it out. This novelty needs to maintain the following two rules (3 and 4).
3. The novelty of the product needs to be addressed either to "satisfying" or "reproduction" needs (as described below).
4. The product will supply "cool", "wow", and / or "virus motive", ie, supply good reasons to tell other potential buyers about the product
-Cool 'right', fashionable, totally present, probably means a little edgy.
-WOW means awakening awe and excitement by the great design or by the outstanding, unexpected level pf performance.
-Twist means something extraordinary in an intriguing, often entertaining way.
Hits are planned and managed with short-term successes ("short" periods vary by category), which are replaced by new hits. To establish the most important and long-term brand establishment by responding to the needs of the person to understand the needs of the hit:
"Satisfying Needs"-These are wishes that can not be realized (not perfect), but humans can deceive themselves as capable of doing so, and eternally in being unsatisfied with fulfilling it. There is a need for adolescents, unbearable sexual attraction, grandness, almighty, domination, always exciting life, and adventure. Is a new solution with replacements that must break expectations.
"Necessity of Regeneration"-The need to continually demand new achievements. Some of them need to be alert from the environment, need to update themselves, stay up-to-date, discover, be seduced or tempted, etc., psychological, involved, belonging, open There is also a need to recreate social needs, such as the need to communicate gender.
We set marketing clash formula to practice during the last half of 2004 and since then diverse departments like pharmaceuticals, cigarettes, food products and TV shows
Loyalty business from customers by creating
Loyalty business from customers by creating
Make a strategy, plan your loyalty!
These four factors significantly affect your ability to build a loyal customer base:
1. Products very distinguished from those of the competition.
2. High-end products where price is not a major buying factor.
3. Products with high service components.
4. Multiple products for the same customer.
1. the market to your own customer
Give your m many thoughts. ..
It's tough. :
Customer loyalty includes Internet marketing, email marketing, site marketing, email loyalty program development,
Article body:
Loyalty business from customers by creating
Make a strategy, plan your loyalty!
These four factors significantly affect your ability to build a loyal customer base:
1. Products very distinguished from those of the competition.
2. High-end products where price is not a major buying factor.
3. Products with high service components.
4. Multiple products for the same customer.
1. the market to your own customer
The program is aimed at giving marketing and current customers a loyalty to one customer.
When buying a new car, many dealers will try to sell an extended warranty, alarm system and maybe rust reinforcement within minutes. It is often a very easy sale, and costs almost no dealer to make. You can sell additional products and services. Three years ago, my house was painted, and it is now going for another coat. Why does the painter not call the card? Since it was less expensive to get a new customer through his newspaper ad and I was happy with his work, I hold a bid to compete this time hold all the information that can be made to your customer And do not hesitate to ask for the next sale.
2. Use Complaints to Build a Business!
When customers are not satisfied with your business, they usually don't complain to you-instead they probably will know others they follow up with an increasing number of businesses after the sale is made Why are you doing a call or mail satisfaction questionnaire. They could do business more than the average customer who did not have a complaint if they follow up quickly and resolve customer complaints
3. Reach out to your customers!
Contact with current customers is a good way to build their loyalty.
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