When discussing dental marketing, it is the next group we are open before we reach the actual strategy and tactics we use to grow dental practice
It's tough. :
Tsutsutsutsu
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When discussing dental marketing, it is the next group we are open before we reach the actual strategy and tactics we use to grow dental practice
Cost to get a new patient
Patient's lifetime value
New Patient vs. Existing Patient
marketing
Practice fairness
Let's start at number 1 and go to number 5. Hopefully by that time the beginning of dental marketing will all come together, and all of these things will be your practice and, more importantly,
1. the cost of getting a new patient
The first thing to consider when thinking about dental marketing is the cost of getting a new patient. This is simply how much you pay for each new patient coming into your practice. This cost can be easily calculated by dividing the amount you spend on monthly dental marketing by the number of new patients you see a month For example, spending $ 3,000 for advertising and marketing, 25 new from that investment If you get a patient and your cost per new patient is $ 120 ($ 3,000 / 25 = $ 120). This may sound like this, but there may be no money. Let's discuss # 2 before you draw any conclusions on the diagram.
2. Lifetime value of the patient
The lifelong value of a patient is of value to you over the lifetime of your average patient. In the dental industry, the average lifespan of patients is around $ 22,000. If you did not know it yet, you are probably shocked now. Here is the question, because you know how much the average patient is worth to you: is it worth $ 120 to get that patient on the door? $ 240 and $ 480? Now we are a little overkill, but we are trying to make points. If that patient turns into $ 22,000 over the years, you spend on dental marketing and advertising as an investment rather than an expense, get the door people and keep them
As we understand the cost of getting the lifetime value of new patients and each patient, we get rid of the major misconceptions that lead us to our next point
3. New Patient vs. Existing Patient
Many dental marketing companies are talking about new patients who can drive into your practice. The Avandant program drives with a ton of them that new patients are exactly what you need, but let us explain where the real money is being made with dentistry. When new patients come in, they are probably responding to advertisements with some kind of offer. The amount of money they will spend on their first visit, they will probably just receive x-rays, exams or cleaning or maybe some minor treatment now we all have real money in dental medicine Know that it is made from a long-term patient who will fulfill the treatment plan and return time and time again.
Here we fail to understand what most dentists do. "They want to see you and your staff, see if you are calm and have a sterilizer, more or less because of your practice they just come on at once, they are you It does not mean that we are committed to the longevity of dental treatment. Even if it does not bring you back, it will be easier to return if there isn't one yet. How attractive it is to other dentists, whatever the reason, many of them will not return unless you adopt the correct retention and reactivation strategies.
Patients are worthy of referring to other patients as they accept a $ 22,000 treatment plan if they span several years. They are only worth an average of $ 800 in the first year you have them. This is the reason why it costs a lot of money, focusing exclusively on new patients. There should be a focus on acquiring and maintaining patients to build solid practice. We meet a lot of dentists who have patients go out of the back door quickly as they have new ones coming before. This is quite common, but it is very expensive. Dentists should work on productivity and reduce revenue practices and flow marketing budget participants. This is a realistic goal when you have a good retention and reactivation strategy in place.
Definition of "lead"
See all time headlines for 'Hot Leads' 'Fresh Leads' etc. With such a terminology, it is possible to get the idea that "lead" is something baked.
Of course I am ridiculous. I make sure that I have an idea of what this word shows.
'Lead' is the individual who expressed the first interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information. ..
It's tough. :
Prospects, mail marketing, list building ezine sales
Article body:
See all time headlines for 'Hot Leads' 'Fresh Leads' etc. With such a terminology, it is possible to get the idea that "lead" is something baked.
Of course I am ridiculous. I make sure that I have an idea of what this word shows.
'Lead' is the individual who expressed the first interest in your product, service, or opportunity. Generally, this interest is displayed in the form of a request for more information, ie receive a more detailed explanation of what you can provide via email
You need to be your top priority to get a new lead on a daily basis. Promote your offers to them at a more personal level rather than spending your time and energy trying to sell at the front end
I would like to take a look at these articles that should lead to these new connections. So I get the right to the point; instead of buying so-called 'lead' through a third party provider, capture the prospect's interest alone.
The best prospect is always the people who make conscious decisions to look at your offers and ask for more information.
Consider:
Let me take a walk to a local video store and beat on a friendly convo with that cute young lady behind the counter. She will recognize me, because I owe a new video game there, so at least a couple of hours per month. In fact, I laugh from her with a few (well rehearsed) jokes I pulled one. In the process of our chatter, let me ask if I would like to catch a live band with me on the weekend (I will get nervous so far
Just for example, let's assume that she says: "Hey, it sounds cool. You can call me on Thursday and tell for sure if I am free. "
In the above scenario, I just (Hot! Reed
To put this in perspective, let's look at another angle:
I can pay another employee of the video store just as easily to give me the above young woman's phone number. Then, armed with her contact information, I call her from any relevant context completely at home, and my offering of a good band and meal on the side
Care about you, the band in question is a local favorite. You can buy the best hamburgers that can deliver music as a club.
Nevertheless, how does the quality offer look at the target? It is safe to assume that I need a new video store.
Can you see what I am getting here? If someone from the email address you purchased suddenly gets a message from you and you have no bloody idea who you are,
Purchased mailing list looks like this campaign for thousands of dollars for big spending companies. But for the average network marketer who is building a business with a much more modest budget, it's just a try and buy lead
Focus on giving people a good reason to ask for more information. If this request is made, pass in excess the quality and value of the information that you provide, and which will begin to build a real relationship with your new lead.
This business is personal. So you never met, contact information of people who probably don't want to hear from you Information on your prospects list by your sales
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