VIP clubs are a great way to build customer loyalty. As a member-only club based on valuable incentives felt by customers.
It's tough. :
Restaurant, marketing, VIP
Article body:
"You need a VIP club for marketing before you use, or your restaurant. Make sure your business is ready for growth. Don't try to be the theme restaurant but above average Good marketing is a business RestaurantMarketingGroup.org (RMG) that easy-to-use software, because more people have a bad eating experience, they will fail faster if they do not sell at all due to negative communication. Sounds, trackable marketing system through "how to" marketing manuals and personalized coaching
Data collection:
If you take an intrinsic stock and feel good about the food or service you offer, use it when starting to build a database of existing customers, as much as 30% of most restaurants you remember, It will be 70% of the customer's bring-in. For our discussion, let's say Joe's family diner has 10,000 customers a month. It has 322 customers every day. Seventy percent of the monthly clients of the diner will be 7,000. If the marketing of the restaurant's VIP club created only one more visit per year, with an average check of $ 25, the volume would be $ 175,000 per year as well
You can see why it is important to go after additional customer visits.
"Don't forget that existing customers are your neighbors. If the VIP club nables you into the market in your neighborhood to existing customers. Based on this permission, it was pretty good,
Offer of blanket coupons to all of your neighbors. They took the time to fill in the VIP card and share personal information with you, "says Davis.
"The VIP Club is a great way to build customer loyalty. Always give thanks for rewarding the club for joining it. This makes it signed within 72 hours by email or mail submitted. The offer should be
Not tied I like to suggest that the offer is for a dollar amount. A flat $ 15.00 or $ 10.00 amount may be sufficient depending on your guest's check average. You can give free dinner with a limit of $ 10 or $ 15. Give them the offers they can use on anything they want. The offer is now valuable and feel compelled to use it "Teresa Horn, says RMG's marketing program development
Specialist
To get the most return on your VIP club registration campaign, you need to train your employees to understand everything about your VIP club. Give a prize to employees who have a contest and sign up most
Customer. Location VIP Club Display and Registration Card is an area with very high traffic visibility. Use a pre-printed "Post-It" pad message to remind your customers and employees to meet them and put them on your menu
Always emphasize the benefits of VIP club membership. Use part-time employees to enter names and additional information into computer software programs on a daily basis.
Horn is your VIP club signup card
The following information:
name:
location:
Each family's birthday so they can receive
Birthday surprise.
anniversary:
Email::
Phone: (optional)
"Select your expiration date carefully. I usually recommend using a three-week expiration date. If it has not been used before, it is usually lost. I want to create a feeling, "says Horn.
Processing of data:
Don't wait until you've built a large database. Start Marketing Get membership data for each VIP club. This information turns out to be your most valuable marketing asset.
Creating a database of your customers and communicating with them regularly regularly will increase the frequency of visits to your restaurant. Should be sent for almost any reason, or sometimes for no reason
Incentives, restaurants by postcards or emails to customers. Remember, the goal is to bring customers to at least one extra hour per year. Notifications sent around postcards or emails
When the holiday time has passed, it is a restaurant that will automatically keep track of local community events. And so there is a jump in goals beyond the extra visits, sales and profits of the restaurant.
Create a Birthday Club:
What is the most popular holiday for eating out? According to the National Restaurant Association, it is your birthday. In fact, 55% of all Americans eat out on their birthdays. To all the people of the best news
Birthdays extend over 12 days, 365 days a year. Birthday is a perfect time to encourage additional business.
“The information you collect in the database to send a birthday card for each VIP customer, as you recognize one of the most important days of their lives, what happens to that celebration Because the restaurant is always included free offers such as free dinners for birthday guests.
Birthday guests rarely forget to party alone.
Go out of your way to do a birthday party special event when the customer gets his / her certificate back. Your restaurant needs to be a "party place." Beat's fun and birthdays that take place to ensure the inventions firm policy
Their day. There is a special party atmosphere that needs to be created. One Northwest Seafood Chain is worn by birthday people while they take polaroid or digital photos of the birthday guest and his / her friends Photos are then put in the cardboard photo holder Will be a
Memories of a nice take-out at night. Of course, the restaurant's name and address are on the card. Can be large on various "year" stickers to meet the needs of the venue.
Celebrating the anniversary:
Another great selling campaign can be centered on your VIP customer's anniversary. Forty-three percent of American couples say they go out eating to celebrate wedding anniversary. If you own a fine restaurant,
Let your guests have a dining experience with a special romantic experience. What does "Hey Extra" compete with other than setting up a restaurant. Value-added incentives are more important than anniversary discounts. You
Make it a "special occasion."
Quick Service Restaurants and Pizza Shops effectively give moms and dad's by giving great offers for their children's meals
Let's celebrate the anniversary with children.
Advertise specials and new menus:
"Markety This is a great way to introduce new menus and new menu items. Please be sure to mention some special offers only VIP members," said Horne.
Many companies have developed newsletters for VIP members. Others are sending from e-newsletter. This is a great way to thank your frequent customers. This event has ended. New menu items that will tell you inside,
New employee and new recipe. All this allows you to check the announcements from the shop interested in the restaurant and make it a VIP member before the name. I also want to try to read newsletters newsy fun. Please be sure to specify any incentive members and meetings,
It's a meal Change your stimulus in each newsletter and track the results.
Tsutsutsutsu:
One restaurant owner saw a significant increase in the number of visits by VIP members when he started the weekly draw. She sent a postcard to the VIP members and asked them to bring a postcard for a free offer. If redeemed,
Postcards were entered into a weekly drawing for a free lunch or "supper for Two". Awards such as digital cameras, CD players and clock radios were also held monthly. Grand Prize drawing held twice a year gave away
Grandfather watch or cruise. With every mailer, she remembered her customer for drawing a grand prize.
Additional celebrations:
It is a shop only for VIP members on consecutive nights on the theme of. Connect your holiday with the opportunity of your theme. For example, February is the month of National Chocolate Lover. Provide a special chocolate dessert promotion for the month to your VIP members.
We are celebrating St. Patrick's Day for the promotion of VIPs owned by our owners. He came to the party with a real Italian on St. Patrick's Day and sent an email invitation. We will show you how to celebrate St. Patrick's Day in style. Any holiday Will be
do. The restaurant has a name, but it looks like Christie's birthday.
Keep in mind that the number of dollars a customer is trying to spend is limited. To get more than your share, frankly
Only competitively effective marketing can help your dollar this tool track
For customer support and investment to promote alone. You can track with good marketing
Keep your restaurant up in mind with your customers.
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