When thinking about creating a new brand, managing ad sitting around a conference room throwing around caffeinated fueled creativity ideas but often adding a bit of something from the most powerful branding "Fun" to experience your brand.
Driven by the spirit of Burger King, today's customers want their way to business at their own time. They want to make their own choices. As business people, it is then our job to make sure when cus. ..
It's tough. :
Four Secrets to Building an Attractive Brand Experience
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When thinking about creating a new brand, managing ad sitting around a conference room throwing around caffeinated fueled creativity ideas but often adding a bit of something from the most powerful branding "Fun" to experience your brand.
Driven by the spirit of Burger King, today's customers want their way to business at their own time. They want to make their own choices. As business people, it is our job to make sure when customers are ready to make their choices and our products or services are up
With the following five secrets and sparks and imagination, you will experience an brand that you can not forget.
Secret # 1: Tell Your Company Unique Brand Story
Television shows have been part of our culture for a long time. When a viewer watches a television show, we see a story about the property to which it relates. Do you remember the Brady Bunch theme songs? That is the story of a lovely woman. .. You know what will happen
Now imagine the use of the power of reading for your business! Make sure that you have a strong connection with you to create your brand story. They feel like they know you. We have held a colorful vignette vision of this brand story paint, it is a position that you will be triggered by what experience. While your branding story may not seem to capture the mind of a person as a Brady bundle tone, raving fans share the story of their favorite brand with others
PartyLite is a direct selling company that has made the job of the natural phenomenon of knitting brand stories into marketing messages. Listen to the story on how this company started.
"Mabel K. Baker, a young housewife, offered a holiday candle for her friend. She hand-dipped a candle from the bayberry plant wax that was abundant in Cape Cod. These humble beginnings and colonies of Established the Cape Cod of Candles In 1973, PartyLite was established to meet the people of the desire to have for the home beauty, with the ever increasing need for additional family income. ”
Now you can not just imagine Mabel sitting outside and turning her gaze into a bayberry plant in her backyard! Certainly the light bulbs coincide with the fact that in her head she picked the berries off the ax and harvested the wax to make a gift candle for her most kind friend such a story like this you PartyLite I feel like I got a candle. Rather, they are getting beautiful crafted handmade candles. Great stories and great marketing!
What is a brand story? What a great story about the wonderful story you are participating in. Were there any turning points in your company that shaped you into a configuration today?
Secret # 2: Make Your Brand a Familiar Name by Casting Words
Why I had a clear branding experience. Kleenex, Xerox, and Fed X set industry standards by making copies of their brand names and coining to describe overnight delivery, an organization
How would you like your brand name?
Marla Cilley, also known as "Fly Woman", is the organization's super hero for moms who cross the county. She has become her passion for tidying to nationally known brands.
How did she do that? By adding an ounce of fun with her unique words and philosophy. For example, Fly's woman is an abbreviation for loving oneself in the end.
She is a rule by life to know / fly to the fans.
1) Do not sweat small ingredients
2) laugh every day. Even if it is your own.
3) I love you like there is no tomorrow.
If you visit her website at FlyLady.net, you can see that her brand is reflected in some of the names of the navigation links: why fly, flight lessons, fly zones,
Add Secret # 3 Repository. Your own brand of humor
Humor has the power to transform a regular product into a fun experience for the whole audience. Recently seen a commercial red stripe "Jamaica beer" is an unforgettable unique message.
A Jamaican spokesman says she is wearing a black tuxedo dress, "red stripes-short stubby ugly bottles of beer. It looks beautiful when ugly people are standing next to the red stripes."
He talks to the person sitting next to him, "Do you say that you are ugly?
(Pause) You are very ugly! "
People sitting a little confused, "well answer I do not know .."
A spokesman gives him a beer and "holds this red stripe here."
The man says, "Okay."
A spokesman says, "Look, you are beautiful! (Evidently, just holding this beer means that this earlier" Ugly "guy is transformed into beautiful.)
"Red-striped, it's a beer. Hooraaaayy beer!"
A man's cheers, "Big beer."
A spokesman added in the end, "... a beautiful man says."
It can be, but this was a funny bar in front of a red striped beer! Even though we are not beer drinkers, this commercial is certainly creating home living conversations from around the country.
That's how an interesting campaign can instantly turn a new or unknown product into a national phenomenon.
I would like to recommend it to you, but this is also an interesting commercial online website "here:
http://us.redstripebeer.com/media
Secret # 4: Create your own tagline and your own quotes.
If you type the word "inspiring quote" on Google, you will see a list of 1,130,000. The quotes are hot! Why enter a quote and a tagline.
Get back to your heart on Wendy's "Where's Beef" commercial. It was an engaging commercial that there was a whole series of fun asking for themselves a whole series of "beef is where?"
I think of Donald-Trump's "I'll tell you!" He is convinced that his show, "Apprentice" did it and did not know that it would be "in stuff."
When creating or quoting a hot catch phrase, find your word on the website, in the elevator written on the bathroom wall, and find out about it unexpectedly
Take time to backstep and really look at your company's brand. With a little imagination, you can transform your buying of products or services into a unique branding experience that your customers will never forget.
Four reasons why you need a voice of customers who sell more
You need to, but here's a good reason to sell your voice.
It's tough. :
testimonials, prospects, customers, sales, marketing, testimonial, products, services
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The other day I was writing a sales brochure for a manufacturer on the west coast. I was rummaging for testimonials because I got what I call the "evidence" section of the brochure.
The company already had a full-fledged website and a solid PowerPoint presentation. The desired part of the customer's voice is ready to use at least some of the materials available.
I quote a couple of customers who came out in a couple of minutes. I glued the materials together to create one tiny testimony. It was less than enough.
Maybe not a big deal After all, I wrote a strong copy. Why bother you with voice? I give you four good reasons.
<B> 1. Reliability </ B>
Testimonials are the reliability of our products and services. Everyone is bombarded with advertising messages every day. It's a cruel market. If you want to sell something to someone, be sure to be certain of them if you are sure you stand a much better chance. Testimonials seem to be a summary reference. They are the ones who guarantee you.
<B> 2. Identification </ B>
Your prospects identify with your customers offering testimonials. They have similar concerns, problems, hopes and desires. They sympathize This is good. Marketing what you want. (Sorry, but your prospects do not identify with you. Not really, you're trying to sell something)
<B> 3. Certification </ B>
The evidence alone is a good reason to collect and use your voice. This is where your customers say, "They're right, Mr. or Ms. Prospects. They can save you 50% .. or make you feel 18 again .. or 50" Make enough money to retire. They did it for me and I'm excited! "Voice speaks your marketing notary.
<B> 4. Closed </ B>
We will sell your voice. Certainly, they can use the whole part of marketing. But they will definitely be useful towards the end. You have brought issues or needs, your product or service, features and benefits, and more. Then line your testimonials, head nods, all the customers saying, "Yeah, it worked for me." Soon, you ask for an order.
For many reasons, testimonials give your prospects the confidence they need to buy from you for the first time. And if your prospects turn to new customers, the swings in the sales door open wide open.
(c) Neil-Sazebiel in 2005
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