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Get the most out of your next customer support call



Consumers will spend millions of dollars on electronics this year.

Now we all know the frustration you can set up immediately if the new electronics you purchased do not work as described out of the box, and the condition is even more if there are children involved There is also a case to stand up.


It's tough. :
Get the most out of your next customer support call


Article body:
Consumers will spend millions of dollars on electronics this year.

Now we all know the frustration you can set up immediately if the new electronics you purchased do not work as described out of the box, and the condition is even more if there are children involved There is also a case to stand up.

In general, there are two types of issues that come to the customer support center. First, some of the equipment is a standard "not working properly" problem that does not work as it is supposed to. For example, a movie on a new digital video disc player purchased.

Another type of problem is missing parts or accessories when the manufacturer does not include all the necessary parts in the package. For example, new computers do not have a power cord.

These types of problems are inconvenient to consumers, but are often solved very easily. Customers call on their own to prepare for multiple stages Customer support:

*the study. We are eager to get all the new e-Gizmos up and running, and we sometimes forget to look through the manual. In many cases, there are many basic issues encountered by consumers being addressed in user's manuals and corporate websites.

*information. Make sure you have all the information your customer support representative needs. I am trying to speed up in front of my eyes. This information is a real basic principle such as equipment making, model and serial number.

*history. You need to explain in detail what happened before the problem occurred, or describe the previous problem the device solved.

*timing. If you do not want to wait on hold, the best time to call customer support is off-peak time. In general, call centers deal with their heaviest volumes in the morning and late afternoon. If you can call late during the morning or evening you will get quick assistance.

Finally, keep cool. Take a deep breath before you pick up the phone. Remember, there are support agents for you, so you will experience the gentle tone and attitude that it is normal to have.

Bill Owens is Vice President of Service and Support at IBM. -


Four sure ways to keep your customers happy


It is difficult to reach your business goals unless you have the right materials and information to help you reach the success your business can do. These four competitive marketing strategies are the information you need to generate a very successful business.


It's tough. :
Customer, customer satisfaction, marketing


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How much value do you put in your customers? Let's face it. .. In the customer is sales --- profit --- sales. It's a key player in marketing games In other words, smart marketers keep their fingers on the pulse of their clientelle. However, I will go home after ticking. Here are four ways in which you can keep your customers happy and loyal.

Make Customer Satisfaction # 1
Hey, forget how many sales you make in a day and see how many customers you are satisfied today! Average repeat sales of every satisfied customer. Yeah, that might be the product they buy over and over again, or that it picks up every time they walk through the door and is an added impulse product of products that mean different products.

Happy customers talk to their friends, who trust what they have to say about business. Yes, it is an opinion. .. They take it as the gospel and set it a lot of stock. Many customers think "good products-on service ---.

Deliver .. I can handle promises.
No one likes to disappoint. Yeah, that means you will be more happy and more delivered if your customers promise less. Think about this. .. A happy customer says three of their friends about you, but a dissatisfaction of the customer who was disappointed with the eleven friends about what you did not do correctly. Yes, it pays to keep your word!

What about those unhappy customers? I am glad to see us early. Yes, I may lose a little profit today, but think like this. I know that you have chosen ".. service", and again and again, I am a friend now.

The element of surprise continues to live
Do you buy or sell items found at shopping or at the counter? Oh, I'm looking forward to saving my mind now and save it! Slip on unadvertised specials, along with your advertised sales. Your customers look forward to the unexpected savings they encounter with cash registers.

Think about this. .. New across the town you do not know the quality of the product when you are a clerk rather unfriendly and you already have a good thing happening somewhere We have a zone of all comfort It is a living creature of habit. When your customers are in the habit of smiling every time they walk from your door, it is unlikely to experiment with uncertain competitors.

Business of gratitude to the customers who had Kago
We all enjoy the perceived warmth and vagueness that is appreciated. Yeah, smile. .. Thank you .. putt on the back. .. They all feel left to you. How can they send your customers out of the store knowledge that is valuable to you? Just say that. .. I appreciate your business! Special to say that on sale ... by adding new products and services just to make them. .. Or just with a smile and heartfelt gratitude.

Think about this. .. Please let me know what you think, if you know it, count on it. Yeah, we all prefer to think that people respect our thoughts and ideas. When your customers know, put a lot of stock on what you think of your business, it is likely to talk to them until their friends. It is better to have a reward --- even at such times it is a business. Set up a special referral reward program and watch news travel.

Invest in your customers. .. The dividend is great!

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