Sam Clemens said quite ad, whether or not he knows it. Here, in his many notable quotes, you can create a stronger, more attractive ad 9 wisdom nuggets of wisdom
Advertising, Copywriting, Copywriter, Writing, Advertising Copy, Advertising, Brochures, Mailers, Web Content
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<b> "Many little things get bigger with the right type of ad" </ b>
Advertising is a life that is made to look larger than life, and images, words and dreams that promise to fulfill wishes are fulfilled and problems are solved. Even the following Mark-Twain's sharp observations are reported. To get your attention, the worst kind of ad exaggeration gets your attention without exaggeration. It simply indicates the facts or reveals the emotional need and makes it possible to "jump from small to large." Worst example: before and after photos for weight loss products and cosmetic surgery. Both pictures almost fall into distrust of comics. The best: a landmark advert featuring the Apple "Silhouette" campaign for the iPod and Eminem-both an iPod and a catapult in the "instant cool" state.
<b> "If in doubt, please tell the truth." </ b>
Today's advertisement is full of tricks. They hang on products such as balls and chains relentlessly and have the advantage of keeping fast from moving ahead of competition or the real communion of the motive power to buy If thinking is that the gimmicks get at least the attention if it is fully outrageous or foolish . Local car dealers ads are probably the worst offenders-Zoo animals, sledgehammers, jesters, bikini-covered models, anything unrelated to the true benefits of the product products considered by those upset gimmicks products Sticking to the true benefits of buying and buying motivators just big with their energy half, the big ad they are unaware is that they already have a lot to work without resorting to gimmicks. Products with all their benefits, no doubt that they have spent money to promote competition and their weaknesses, and two strong buying motivations-loss and other words please be aware About the truth and honesty about your wishes and needs. Of course, sometimes it is not so easy. You need to do some drilling to find what your competition really wants, what your competition is offering them,
<b> "Facts are stubborn, but statistics are more flexible." </ b>
In advertising, you have to be very careful how you use the facts. As politicians say, the facts are horrible. They have no room for stretch, flexibility, misunderstanding. They have no controversy. And very powerful, correct use. However, statistics now have something that advertisers and politicians love. Who can compete for it? Or "Recommend Five Sunshine Gum out of Six Dentists." I would like to buy a pack of Teijin, missing today. Wait and rewind
<b> "It is a time of reform, whenever you are on the majority side." </ b>
Let's see what these statistics look like. First of all, how many doctors did you do this same year before asking? 1,000? 10,000? And how many dentists hate the idea of chewing gum for patients but say, broken, "Most chewing gum has sugar and other ingredients" the main point is statistics It can be manipulated to say almost anything. And yes, the devil is in the details. In fact, there is usually a 5% chance of getting some result by chance. And because many statistical studies are biased and not "double blind" (both the subject and the doctor know who was given the test product and who got the placebo) Usually you need an infinite buttress of legal disclaimer.If you don't believe me, try to read the full page of the legally mandated alert for that weight loss pill you've been taking The bottom line: Stick to the facts. Then back them up with sound sales arguments that correspond to your customers' needs.
<b> "The difference between the right word and the near right word is the difference between lightning and lightning bugs." </ b>
Writing a copy of the actually valid ad means choosing the right word exactly at the right time. If you want to lead your customers to every benefit your product will want to remove the best light of every benefit. It also means that you don't want to give them a reason or opportunity to wander from your argument. If they wander, you are history. They will renovate another TV channel or website on the next page. So, every word will make you say exactly what you mean to say it. Example: If the product is new, don't be afraid to say "new" (the product is new to life only, so it develops facts).
<b> "Great people make us feel we can be great." </ b>
My Review They can not convince us, but we will be millionaires, as famous as Madonna, or as good as Tom * Cruise, etc. They all have "the possibility" As there is a little engine ", under the right conditions, we can beat the odds and cash rings on the brass ring Big ads hit that conviction without going overboard. An effective ad promoting lottery is an exotic beach with a small beach umbrella once a cocktail with the line (a perfectly realistic image for the general public) "
<b> "Universal Brotherhood is our most valuable possession." </ b>
We are all part of a family of homo-sapiens creatures. We want each to be admired, respected and loved. We want to feel safe in our lives and our work. So, create a soul-touching ad. Use emotional appeal in your visuals, headlines and copies. Correctly used humor can be a powerful tool to connect to your potential customers. If you're selling shoes and software, it doesn't matter, people always have to sell them at an emotional level What they decide to buy is that the justification process makes the decision It starts to confirm. In other words, if they are convinced that you have a real feeling for their hopes and want not just their problems, they are likely to
<b> "Humans have a natural desire to have something better than he needs." </ b>
That is not true. More money, more clothes, elaborate cars, bigger houses. It is what the advertisement supplies. "You need this. And you need more every day." It is a universal mantra that drives consumption to the limits of our charge cards. So, how many things to take advantage of this insatiable appetite? Persuade buyers. Colgate offers more toothpaste to 20% of the huge economic size. You get over 60 pieces with a large Charmin roll of toilet paper. GE bulbs are 15% brighter. Raisins brains now have over 25% raisins. When Detroit found that it could not already sell more cars per home to the saturated US market, they were car Suv and truck when they still got miles per gallon huge 3 tonnes of SUVs There are 15 for sale.
<b> "Clothing makes a man. Naked people have little impact on society." </ b>
Who gets the girl? Who attracts the sharpest man? Who lands big promotions? Niemann-Marcus knows So Abercrombie and Fitch do. Saxophone-Fifth-Avenue Why else branches to $ 900 for a power suit? Or $ 600 for a pair of shoes? The observer from Aristotle, whose clothes have consistently maintained its character in the twentieth century, is not only a rich palette of interior qualities, but also a social aide where the right ad pays its own great time . You need to have a perfect model and know how to tell the story (not necessarily the most attractive) and the case of a really creative "good fashion ad example: driving a side street or alley in the Czech Republic" Levis black and white spots featuring teens. "Reason 007: In Prague, you can exchange them for a car. "
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