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Importance of marketing planning



No matter where you go you need to have a plan


It's tough. :
Direct Mail Postcards direct mail, marketing, direct mail marketing, postcards, pleasure gendusa


Article body:
There are not many things in life that you get into and out of plans. Marketing A comprehensive marketing plan should cover about half a year with weekly and monthly sales plans.

<b> <i> This is how you do it: </ i> </ b>

<b> 1. Know how much money is on your budget. </ b>

But the cost of marketing etc. Determining how much money you want is the most important factor that can make money. Remember, you want to be financial, but you also do it to draw a lead where you need to close new and repeat the business


<b> 2. Determine your target market. </ b>

Who is likely to buy your product? Are they married? Are they business owners? What is their income level? These are the people you want to target. One of the most common mistakes in marketing is who is your target market "Anyone is answering the question?" It may be that you have more than one target market There is no product in the world that appeals to everyone. Even the message to people with different goals of Coca-Cola. However, the trumpet sound is still targeted for sale. If the message is different from the teenager, the product is the same even if the message housewife. Different markets may require different mail pieces or advertisements


<b> 2a. Using the right mailing list. </ b>

Making sure that your message is getting to the right people-People who are in the market for what they are offering-it usually finds the right mailing list

There is a lot to know about the mailing list. To tell if they have a good reputation, tell them what to look at in a mailing list company and can follow when buying a mailing list:

i) Get a reference. Talk to the people who purchased the mailing list from that company.

ii) Do they guarantee on delivery? In other words, because there is an inevitable number of bad addresses in the list, you can guarantee a high percentage of deliverable addresses. The number should be 90% or better. People always move so the mailing list company can not guarantee 100% deliverability – but it should guarantee at least 90%.

iii) How often do they update information? They need to be able to answer this question and need to update their monthly information.

– It is the most expensive part of your campaign. Ask a friend who owns a business. Don't just buy from the first person trying to sell a mailing list. I will do your research.


<b> 3. Select the media to use. (Ie direct mail, television, radio, etc.) </ B>

This decision depends on both your budget and your target market. If not, start with a good marketing recommendation media. This is absolutely necessary, but I hope that I can see if I can see if I can do it now. The Also, since repetition is the key to marketing success, using media first can help you access the same people over and over again. If you run a newspaper ad and send a postcard, look at your ad only once and run the risk of the majority of people. However, if you send out a postcard twice, you can be assured that you will get your message twice to the same people and start building recognition.

If you are getting the necessary return from the first media, or you decide that it is not working for you, you build up a very diverse marketing plan over the long term of the ad.


<b> 4. Make a schedule and attach it. </ b>

Find out how many people you have in your target market. In this example, we use direct mail marketing. If you have mailing lists of people in your target market who have 1500 people, you will mail them postcards and still do your monthly once you come up with this number!

Create one, follow it, and start looking at the benefits.

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