The human brain receives high-speed signals through the ears, not the eyes. The visual appearance is considered more attractive than any other sensation, whatever the medium of presentation. Therefore, there is a way to enhance visual appeal. Other senses are also important to promote and focus on the visual appeal.
Typical examples are audio, and color with writing. According to the survey, large budget companies spend billions of color market research, which helps in the development of products and packaging. The color, along with the content, helps to attract the visitor's interest and allows him to surf the website longer. Colorful articles will allow readers to read it to the end. The colors make things look more amusing.
Color is known to affect human behavior. It is said that it has a relaxing effect like blue. Red represents passion and love. Dating sites can have red as a background color. You can paste up the beautifully decorated ingredients of the bright image at the fast food restaurant. This will tempt the customer's miso and leave the customer as soon as they pounces on the food. And this is exactly what you expect.
The light effect can also be used to play with the heart of On Louker. Advertising is strategically placing lights, especially for food products. The light effect induces brain hormones that increase hunger. When the same is placed in a somewhat dim light, it is not as attractive as it is.
Countries around the world have different cultures that associate colors with opportunities and emotions. Climate conditions are also due to this. Like America, people connect black to death, and like Asia, white is related to death. People who live near the equator like people who live near the poles like warm colors and cold colors.
It is a must for advertisers who have knowledge about colors and they see too. Black means elegance, sophistication, temptation and mystery. White stands for peace, pure, clean, calm and youthful. Gold means prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheering. Orange stands for warmth, playfulness and liveliness. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, freshness, fertility and abundance. Blue is cool and stands for trust, affiliation and credibility. And finally purple means spiritual, royal, and majesty.
From the advertiser's point of view, you can conclude that color can determine the customer's shopping habits. Black, blue, red and orange attract impulsive buyers. Smart shoppers gather pink, light blue and indigo blue. Companies use colors in logos, advertisements, etc. , To pass the right message to the customer. Wal-Mart's ad has a dark background and the catch line means smart customers are their purpose "To sell for less" Mercedes, the silver logo, that It is a class.
Before designing an ad, targeted customers should be identified and advertisers should not use colors that are their personal preference according to the ad campaign. Advertising children have bright and lively colors. The main colors yellow, red, blue and green are colors that attract children, which is why parents buy those colors for their children. These colors represent warmth, sweetness, trust, credibility, playfulness and security.
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