My friends who like consulting sometimes ask me how to patch rocky relationships that are most likely to think that their decision is bad, or change their profession
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Tsutsu
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My friends who like consulting sometimes ask me how to patch a rocky relationship, which is most likely to think that my decision is bad or I want to change my profession here There are things to do. I sit straight and look at my eyes for a moment and pretend to listen to what they are saying. I really hear as I get a general subject of discussion is very appropriate for consultation. And the specific problem of nuance that explained the finish in detail My work begins.
What I really like about the types of consulting jobs is that my clients need to be hopeless enough to come and listen to me I often learn about subjects I have neither experienced nor successfully I talk. This is definitely why my exercise in consulting is strictly nonpro and I can not please see the likely financial banner
I do not want to talk about contempt for anyone's profession, the first reason, I am pretty nice person and I set myself for defense and retaliation that is truly known So regarding Internet advertisement consultation I am convinced that perhaps great individuals who will greatly contribute to individual companies as well as the general economy.
But I prefer to contempt the actually funny individual who wrote an article to consider internet advertising to discuss as a discussion topic. why? Really simple, undoubtedly for benign reasons. In order to get a consultant of Internet advertisement it is a hurdle by overcoming the success. Immediately, I will tell you what they are. Professional advertising experience and internet knowledge.
Anything is not a big deal, perhaps I get annoyed for several reasons. First and most importantly, as a really bad sub-consultant, I need this tool and ski necessary for this person to find the success of the consulting business Second, more importantly, this person will definitely be proud of them To achieve professional and personal success, career
That's why my consultation business prospered. My client (a friend down and out), the only personal benefit that I am getting from it is to listen to the sad condition of my life, and they seem to be childish accordingly, but at least I I have not taken people's money and self-esteem to line my pockets.
Internet advertisement - What was wrong?
Spielberg's blockbuster, "Minority Report" is set in 2054. The future - at least according to MIT's futurologists team hired on the movie genius - is embarrassingly personalized and intrusive, primarily outdoor, captive of interactive advertisement.
Small tits. :
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Spielberg's blockbuster, "Minority Report" is set in 2054. The future - at least according to MIT's futurologists team hired on the movie genius - is embarrassingly personalized and intrusive, primarily outdoor, captive of interactive advertisement.
The way Internet advertisements are recently done, it may take 50 years there.
More than 1 billion people frequently Internet the everyday. I spent $ 6,900,000 in the online market Online 2004. Market research firm eMarketer predicts that e-commerce will rise to $ 2008 billion at 139. Internet advertising revenues in the US jumped to 7.3 to $ 2003 billion and 9.6 to $ 2004 billion. Corporate stock like Yahoo! And Google - Online advertising space and technology sellers - are soaring.
This is a noticeable reversal just a few years ago.
All forms of advertising - both online and printed - were in decline in 2000-2 years. Survey conducted by the new media group of PricewaterhouseCoopers (PwC) - Internet advertising revenue sponsored by the interactive advertising agency (IAB), CMR, Myers' report, McCann Erickson, broadcast advertisement and c between 12 and 14 All the drops are recorded. 20% is the 2001 radio spot
The next year - 2002 - may have been a turning point. Month 2002 Nielsen NetRatings report registered a sudden change in the first quarter of 2002. The number of unique online advertisements soared to 70,000 by one-third. The Jupiter medium matrix predicted 2002 a 10% increase in online classified ads to $ 1.2 billion billion. By 2007, it said, online advertising will account for 7% of the total ad dollar - some $ 1.6 billion. Both IDC and the INT Media Group created similar prognosis for the weak Asia Pacific market.
CMR compared the 5.3% growth in online advertising revenue with the forecast 2002 - 2.5% of the overall average. This optimistic outlook is based on the expected performance of the 2002 third quarter and fourth quarter.
Still, it was obvious Early in the year 2002, even though this surge has materialized, online advertising has dropped its level two years ago by nearly 7% two years ago Internet.com Goldman - Sachs analyst, Anthony - Quoting another pessimistic forecast by Noto: "The possibility of rebounding online advertisements is in doubt in the short term" In addition, the growth of local newspapers, radio spots, TV spot advertising growth, online advertising It was expected to exceed recovery.
In hindsight, an advertising division did not make it at all. Cables, syndication, consumer magazines, national newspapers, outdoor, B2B magazines continued to decrease significantly.
The signs of the Times in 2002 may have been the advertising campaign for the IAB's multi-million dollar. IAB is the largest trade association in the online publishing and advertising sales industry. It is based on online advertising expenditure, which is doing desperate efforts that looks like how Internet pitch advertisers in 2002 did look.
Review the campaign on Internet.com June 24, 2002 article:
"The main point of work is to encourage consumers to interact with brand elements, so that marketers have greater awareness, favorability, purchasing intent than static media" interactive is the active ingredient of marketing mix. ''
They quoted IAB president and chief executive Greg Stewart as saying:
"As we continue to mature as media, we need to deal with interactive as a brand, future interactive advertising and marketing success We have to talk in the same voice to clearly convey unique values to all parties not."
The collapse of Internet advertisements was serious and in some cases had irreversible implications.
Report for eBookWeb.org I wrote:
"Most Conte coms were based on ad-driven revenue models, where online ads amortize start-ups and operating costs and even if they aid free access to expensive content, they also lead to profitability Tsutsu tsu tsu, tsu tsutsu tsu tsu, tsutsutsu tsutsu tsutsu hunting huntsutsutsutsutsutsutsu "tsu. Original online car, printing product is several tent profit, at least that amount of payment is the number of contracts. Also, the print media kept down good and bad costs. Dot com was self-destructive and devoured the money of their investors in avaricious bacchanalia. "
Amazingly, online advertising only did not shrink either primarily due to its invalidation - or avant-garde nature. In a survey carried out earlier in 2002 by Stain Logan and Insight Express, their views on the effectiveness of online advertisements close to overwhelming 70 percent of brand marketers and agency executives, before 12 He evaluated that he was more positive than it was several months. Said they are less resistant to mutual marketing than their customers had.
So what went wrong?
According to classical thinking, advertisements are both involved in information and stimulation. This gives information to potential consumers, users, suppliers, investors, communities, or other stakeholders. We encourage voters to vote so that investors will invest as consumers consume.
However, modern economic signal theory assigns quite different things to advertisements, but it is by no means contrary to intuition.
From eBookweb.org. :
"The advertisement signals the advertiser's elasticity, longevity, wealth, bang, and dominance to the market. By splurging advertising money, the advertiser actually informs us -" eyeballs "- that is to stay here If something, ads, stable, reliable, and dominant gold company X invested one million dollars into advertising - it must be worth more than a million dollars - it goes through the product When investing so much money to promote, it is not Fry * By * Night, because it may be thrown in case, we maintain stable health in the advertising campaign.
Online advertisement will thin this serious signal and soak in the noise. Advertisers stopped advertising online because the noise and signal ratio of the media invalidated or repelled the advertisement. Internet users - "captured audience" - but also inured into messages - both explicit and implicit - but found irritating technology.
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