How did it take double marketing and overnight internet marketing? There is a great deal of Alzheimer's disease and sales mail that knows exactly what the marketer secret is, directly to the smart. Why do you know? There is a secret. ..
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Internet marketing
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How did it take double marketing and overnight internet marketing?
The biggest secret is direct marketing is scientific. There are many forms of advertising and it can not be said which advertising or sales movement has produced results. Even smartly know the marketer directly and accurately Alzheimer's disease and research results obtained in the sale letter is monitored-measured in the results.
Direct marketers have the secret that they double their income-for more than a hundred years. It can not be overstated to say that this is a markety.
What is the secret? Split the test. This is done by using the "key" to associate the sale that created the sale with the advertisement or sale letter so that the results can be measured. With print ads, you can add extensions to phone numbers. Extensions are actually keys. You will have two ads and sales letters, each with a different key, and track the results using each key. Internet marketers, in general, can simply have two sales pages and track sales from each,
To get accurate results, you need tests that are large enough to rely on statistics. For example, a letter of sale for direct mail and this is generally considered to be at least 1000 years of shipment. Internet marketers are an alternative 1000 page views. If you know what results can be consistently expected from an ad or a sales letter, then what direct marketers will call your "controls." It is always necessary to have controls that produce known results. We are constantly investigating the results of the beat whether it is possible to control the test and other versions as it is.
Suppose you have a web sales letter that consistently generates an average of 1000 sales every 10 times a page is displayed. This is a figure that is cited as a 1% response, often an average for direct sales letters of sale.
Improve the ratio of whether it is possible to simultaneously test one of the required exams now. For example, you may want to test a letter of sale with different headings, different graphics, different prices, different bonuses, different texts, etc. But you always test only one variable at a time. Headlines are usually considered to be the most important element to test first.
What you want to decide is whether a single variable change consistently produces a higher response. Payoffs can be very important. Imagine if another headline was decided to produce a 2% response. It does not sound like a lot of change-just over 1%. But this doubles your sales! Instead of selling a thousand to ten, you were selling twenty.
This is a very realistic scenario, but controls for the usual exam. It failed in the examination of the better control. But if you find a sales letter that strikes control consistently, it will continue with making new control and testing different changes in the headline or another parameter. Maybe it might be the next test if the heading color makes a difference. Suppose you change the heading color and sales increase by 1% to a 3% response rate. This is another 50% increase in sales and is triple the number of sales averaged from the original sales letter!
It's very easy to be complacent with a working sales letter, and to not test it further, but this can be an expensive mistake. Changing variables can lead to higher benefits. For example, when selling a product for $ 1 there was consistently a 1% response rate, but when selling a product for $ 97 we determined that a 2% response rate for all 1000 page views You will be $ 97 for $ 970 per sale and $ 67 per sale for $ 1340.
Always keep track of your response rates, constantly search for new controls, keep split tests against your controls, always bottom line-your net profit Many tests fail. But if you have a successful test that consistently beats your control, you will probably significantly increase your income. How much money can not be from the split test. This double marketing can be the secret of internet marketing.
Interesting preliminary results on headings
Soon, I will do a big headline survey using a list of informative and unprofitable places. However, I have run some split tests and have seen some interesting results last week or so. Although the sample size is small (3 sites), all 3 split tests agreed to the following factors:
1. Blue (# 000080) has won over black by a small margin on all three sites. I did not expect it. He likes to use it and does large research and other dark things. ..
It's tough. :
Marketing, traffic, division, testing, results, advertising, copywriting, product creation
Article body:
Soon, I will do a big headline survey using a list of informative and unprofitable places. However, I have run some split tests and have seen some interesting results last week or so. Although the sample size is small (3 sites), all 3 split tests agreed to the following factors:
1. Blue (# 000080) has won over black by a small margin on all three sites. I did not expect it. I just use navy blue because I have shown that the great search I like it was fine as long as any dark color was not red. Green just never appealed to me and I wanted the color of my sales letter, so I have been going with that navy. Darkness was important in large-scale studies, so I expected black to beat blue. In this case, it is a good result to make sure that I am not doing the second place.
2. Serif font (Times New Roman for test) is superior to sans-serif font (Arial for test). It has no meaning to me. Everyone knows that the headline should be sans serif and regular text should be serif; right? It is just basic typography information. In fact, I think Sans serif fonts were specifically created for headings. Well; it does not appear to be in the box for a copy of the sale. Temple of Avdad using Times New Roman, three different splits for Avdat conversion.
3. Summary Size 6 font found. It's quite big in size and just right. Size 7 is too big. So I do not say the result of the split test. Size 7 has 24% more conversion on average than Size 6 in the split test I've done.
I will finally do an actual survey of thousands of informative and unprofitable sites and give a definitive answer to all of the above questions.
Going there because I thought the results might be interesting as I did ... for what it is worth.
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