I recently completed a large-scale survey of profitable unprofitable sites. The average length of sales letters for profitable sites was 1.8 pages. The average length of sales letters for unprofitable sites was 2 pages.
Copies of short ads were on average better than long copies.
Of course, it is heresy. Many famous copywriters swear by long copy. Still --- it is an exaggeration to say that research has been effective-it is an exaggeration-shortening of the known revenue from the office may be less profitable than copying. ..
It's tough. :
Copywriting, Marketing, Sales, eCommerce, Webmaster, Video
Article body:
I recently completed a large-scale survey of profitable unprofitable sites. The average length of sales letters for profitable sites was 1.8 pages. The average length of sales letters for unprofitable sites was 2 pages.
Copies of short ads were on average better than long copies.
Of course, it is heresy. Many famous copywriters swear by long copy. Still --- it is an exaggeration to say that it has been effective to do research ... shortening of the known revenue from the office will average the sites that may be less profitable to copy more than known.
I remembered that I did a similar study in 2002. Although the study was not based on profitability, the copy length was compared to the action. The shorter the anchor text (clickable text), the higher the clickthrough rate. .. on average
Still, I made a decision. Will I follow my own advice? I thought about the time I spent rising with 10-13 pages of sales letters for the three products I recently released. I thought about the time spent in Glyphius optimizing each of the dozens of paragraphs. Do these two studies based on the literature of sales transferring up to Gamba hacking)?
I realized that I was not quite a believer yet. My only sells the people who made my backup data. Since the results were so heresy, I also doubt that most of you would also need some reeasurance that the study was, in fact, valid
Then it came to me. I usually thought of a way to validate with another data set without spending hours on these studies.
Clickbank just that they know the profitability of the network site and show them (slowly and completely documented) in that order on the market.
I quickly checked it out I used the money and employment sector first as it is the most profitable sector of the Clickbank market. I went to each of the first 10 places, did a "print preview", and pressed the page calculator into a spreadsheet. Finally, we graphed these 10 data points and superimposed a straight line on the graph.
Original research data were confirmed. In addition, while profitability fell, the number of sales copy pages also increased on average.
That's the marketing-advertising department. This is that many of us sometimes use categories (incest market) to sell to each other. I repeated my study once more. The graph showed the same linear slope.
understood. I went on and hacked off my time at Glyphius.com sales letter. I am 13 pages old then I got it to a bit less than 3 pages. I read. I was satisfied with the result. Tell them what is offered and order it. It is not redundant. It does not hide the price until the "slower" of the letter of sale. It's like a page I want to order from myself.
How did we get into this mess of believing copywriting "Gurus" about long copies? Looking back on it, it is really strange to look at it.
A copy of my successful ad has always been ... a short exception. When 911 hit, I installed a page for a gas mask (I know ... to do pretty cruddy things ... I feel sick now). I sold gas masks for a fixed period of 24 hours for 340 hours. Did I write a long sale letter? I will make a picture, the "gas mask: $ 235" and I had a custom link.
When I sold my jaguar last year, did I write a 15 page sales letter? No; I put an advertisement on a paper that included the 2005 Jaguar, 10,000 miles, premo status, $ 53,000 and a phone number (not real details).
When I sold the house last year ... the copy of the entire ad was much less than the page.
A two day seminar when I sold a seat for $ 10,000 / seat, the copy of the ad was slightly oversized post card.
Why do we think we should write a book to sell a $ 20 ebook? Who started the rumor? Is he still beaten enough? It's a waste of time I wonder what ebooks have letters of sale longer than the ebooks themselves.
From now on .. I am not worried about the length of the letter of sale. I just said about the product, gave a warranty, showed the customer testimonial and let them order it. If the average profitable sales letter is only 1.8 pages long. .. And the average profitable sales letter is shorter than the average unprofitable sales letter. .. That is enough for me.
Logo design
There is no logo, and stimulant control also helps customers recognize recognition and differentiation.
It's tough. :
Logo, graphic, design
Article body:
All business owners know that the most important part of the promotional material is the communication message to the customer. Even that's why the logo must be carefully designed and created to make sure that it gives the right meaning.
In the past, there is no need to actually put a logo on stores or products. This is mostly because there is competition and often there is only one clothing store, restaurant or general store in town. But today things have changed. There are literally hundreds of different suppliers and retailers, ranging from everyday necessities such as toothpaste and soap to expensive jewelry and clothing. The competition is hard, which is why most of these vendors are looking for the best way to make their products stand out among the rest.
Photo You are at the grocery store. You need some soap and shampoo. These products are shown to have gone to. You will be surprised to know that there is a fair number of brands to choose from. If you are the type of customer who does not stick to one brand, you choose which brand of soap or shampoo that is best for you However, most customers today need products that are needed on a daily basis With regard to, we seek consistency and familiarity. Hence, a good logo will create a distinguishing feature of the brand that will eventually become familiar to customers.
Simply put, the business owner uses the logo as it is a good stimulant that remembers as soon as the customer sees a particular logo what brand it is. Today in a seemingly complex way of modern life, people just don't have much of the time to study all the benefits and features of each brand. They will simply be careful with the logos and know-how of these products immediately. Furthermore, with the advent of the Internet, shopping has never been easier. Like when people browse the store itself with a detected brand, they are aware of the hardship people do not have with good logos if possible. Logos are the easiest and most direct way to promote your business in a way. It's like an overall statement of what you are. Because the logo is a clear graphic image, you can easily create first-class recognition and easily seduce your target customers.
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