Persona-based Marketing This concept creates a vivid, tangible picture of the best prospects or customers and then moves them to help, ask, and buy them appropriate to their concerns.
It's tough. :
Sales, marketing, b2b marketing, sales lead generation
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Meet Bill, he is the owner and CEO of a growing, medium-sized manufacturing company. Bill is in his early 40s, wearing glasses, and tries his best to squeeze in the early morning workout whenever he can. He prefers to wear a suit and wear golf shirts and khakis only when he needs to. Bill drives a late model SUV with a rear seat booster seat for his four-year-old daughter. He is troubled and worried about managing his company's growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising cost of doing business, but where to start
Helen is the director of his sales. She is 32 single, competitive runners, partial to the 80's stone. She turns into a new BMW to drive. She fights with managing a dozen salespeople and is 10 to 15 years older and she is numerous. Helen wants a company to invest in a new CRM system to replace the contact management they won long ago, but she spends money
Bill & Helen are examples of the most powerful tools you can use to connect better with prospects and clients, although they are not real people: External personality based
Persona-based marketing is part. Build a fictional customer based on real data and intelligence, and use that character as a test stone for promotional and sales decisions.
<b> Persona-based marketing goes beyond simple demographic data </ b>
Persona-based marketing describes who is also by answering questions such as prospects or also actions: what will this spend at night in his time? How does she like to be sold?
This concept creates a vivid and tangible picture of your best prospects or clients, and then moves them to help, ask and buy appropriate for the care markete
Let's return to the example of Bill and Helen. It is a building like the target SMEs for system integrators. Decide on tactical sales with representative business owners as a representative of the bill.
He will probably not attend an all day seminar, or an evening dinner, as Bill is pressed for hours-he has family responsibility after work. But he is interested in a 45-minute, executive-level webinar where he can attend from his desk. He may also say yes to management breakfast reports with his peers from other local medium-sized companies.
Even this fictional CEO will help you decide on the guide and design of a booklet or website. Knowing that Bill is at 40 and wearing a glass, make sure the coffin is big enough to read easily for him. For this reason, when you know the break down key message, paragraph-like bullets will speed up the scan.
Helen, the sales director deputy of your customer, on the other hand, responds to the offer that speaks to her needs. She may "raise her hands to a half day seminar of convince your CEO and CFO to invest in crm." She also gets a sales representative to use your new CRM system "You may require a white paper on the way." She will probably attend a lunch seminar at a hot new bistro in town, as she has a younger, upscale taste. She is also likely to notice other promotional materials or ads or seminar invitations designed in a modern and colorful way.
Certainly, Bill and Helen are complex characters, not real people. It is more effective to be able to use a message as a guide to formulate and execute use. I think there are medicines that consist of sales promotion. Done right, your external personality-based decisions will stop thinking about being "about me" and starting, what are our customers or prospects thinking about? "
<b> How do you get started? </ b>
<b> 1. Invite a group of employees </ b> Interact with your customers and prospects. Bring lunch and board and ask to help build an external personality for each of your target customers.
<b> 2. First, I will explain the role of the customer in the company. </ b> CEO, CIO, CFO, COO, Sales Manager, Purchasing Manager, User, and other important influencers.
<b> 3. Next, I will explain the type of company they work in. </ b> What kind of industry is that? How long is it? How up-to-date is it? Does it have a lot of competition?
<b> 4. Next, describe the person and his actions: </ b> Give each person a name, title, age, and explain how he or she looks. How does he get dressed? What kind of car does she drive? What does he do in his free time? What kind of educational background does she have?
<b> 5. Please flesh out many attributes, as you need to give a completely rounded image of who this person is. And a turn to your external personality issues and goals.
<b> 6. What does this person's daily calendar look like? </ b> What is his or her most pressing concern? What product or service attributes are most useful in solving this person's problem? Is he or she just looking to roll out the 20 databases of IPO preparations to deal with new competitors that just entered the market?
<b> 7. Then, if you have a marketing message </ b>, think of a path for this perspective-your task. Will he or she be a white paper or an article in a trade magazine or website? Does this customer or prospect pursue input from speakers in the peer networking group? Persona steers the route you can pave with information that can help you move ahead with your prospects and customers in their thinking and purchasing process
In addition, please try it before people who have not used it before marketing. We offer inter-company marketing mainly in a powerful way, and sell by driving.
People-those who need to find your niche
We understand what that means when someone says, "Don't get the cart in front of your horse," but often it is the niche we are we we Then you find the product that we want to sell, and then start looking for people to sell to.
Instead, the first thing you have to do is find the market. Or maybe it's a group you want to know something about. One way is with your niche people and their needs, desires and desires.
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It's tough. :
Niche marketing
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We understand what that means when someone says, "Don't get the cart in front of your horse," but often it is the niche we are we we Then you find the product that we want to sell, and then start looking for people to sell to.
Instead, the first thing you have to do is find the market. Or maybe it's a group you want to know something about. One way is with your niche people and their needs, desires and desires.
Are you interested in cute little pets? Or do more of your interest towards cute pets so not yours. Do you like cars? Maybe there is a Porsche passion. If single you are likely to be interested in dating or single parent issues. In this case, the first mission is to provide the people of the group with the products-services they want.
Next you need to find what they want. Look up forums, groups, email lists and blogs for your market group, and face problems and type products that this market is looking for First you want your customers, then your web later To find out what to publish the site. (Check the author resource box below for the best newsgroups, forums, email listings and blogs listings.)
As you are doing this, make a list of the different words that you use to describe the services and products you want. You should hold it down when writing these "keywords". These are the words that your new potential customers tune into the search engine to find the products you offer.
Then find out if there is a good demand for products in this group of tools such as the suggestion tool of the keyword tool to find out how many people are searching for each month at the keyword that your niche group was interested in.
Finally, it is time to find a product. Know what your group is looking for; understand the problem now. Go to Clickbank, Commission Junction or PayCotCom and look for products to meet the needs of your group. Or better yet, develop the product yourself.
Online Marketing We have already appeared, and if you find this point you have a web site that has your needs or content to write. Those in your market will swarm to your site for your information; and while they are there, buy.
If you help enough get people what you want; get what you want. Build a business to help people in your particular niche and stand out from the crowd. Marketing is all about people, whether for niche or mass.
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