Discover the most effective marketing techniques when selling your product or service to Generation X or Generation Y.
It's tough. :
Marketing, X generation, Y generation
Article body:
If you are going to sell to adults born between 1965 and 1994, you need to understand the best way to reach the x and y generations.
Who is Generation X? Gen Xers was born in 1965-1976 and constitutes about 17% of the US population. Overall, this group is independent, skeptical, and in the shadow of the baby boom generation. As this group moves into the thirties and forties, Gen Xers has established itself as a family-starting consumer buying home.
Who is the Y generation? Individuals born between 1977–1994 are considered the Yers generation and account for about 25% of the US population. This group is generally idealistic, optimistic and patriotic. They consume media in a very fragmented way, representing the next big wave of our demographic makeup.
Gen Xers and Gen Yers have many things in common. Both groups grew up in recession, single-parent families, cable TV, the Internet and other personal technologies. As a result, these groups consume different media from earlier generations. Selling on traditional channels through communication with it was difficult. So, how can these act to get a message of communication and act?
The answer is more traditional than you think. According to a recent survey conducted by InnoMedia, NuStats, and Vertis, 87% of Generation Y and 86% of Generation X deliver emails on the day they were delivered. 73% of Gen Y and 68% of Gen X Retail direct mail readers used coupons received by mail. Consumers of Gen X and Y value 75% of the mail they receive as valuable.
To reach Gen X and Y Direct Mail, you need to keep in mind the number of basic marketing practices. Before discussing these tips, keep in mind that your direct mail effort can be supplemented with online marketing in the form of targeted site advertising.
Direct mail is most effective when understanding your audience, properly timing your campaigns, providing compulsory offers, and developing related messages
*audience. Knowing your audience is necessary for the success of any direct sales movement. Having information about Gen Xers or Yers in general terms is the beginning of a place, but you dig deeper and develop a full understanding of the segment Do what you want to know and what is the largest Pain, its potential needs are currently used in any product or solution. Other marketing criteria can fall to the site once you get to know your audience.
·timing. It is the result of all marketing that can communicate messages. Selling tax software right after April 15th will not give you the results you are looking for. It was timely for the audience to understand what they needed to do that, but it was a tempting purchase, or a product on the market. If it always comes, the answer to enough is closed with no open days.
·It offers. Many consumers need a reason to buy generation Xers, especially those that are usually skeptical. Your offer should provide buyers with benefits as well as provide a level of comfort with purchasing and proceeding. This can be in the form of a satisfaction guarantee or similar. Or one great technology offer, outside, is a marketing material that includes an envelope. It is expected that emails will be opened as an e-mail as it can be distinguished from this.
*message. Your message Do you understand their needs? Did you convey the benefits, again the features? Are you solving problems for them? Did you provide a simple, yet compelling message? Many direct marketers talk about "short" letters versus "long" letters. There are several studies authorizing the use of both long short letters in the direct sales part. As long as your message resonates with the buyer, it does not matter how long it is. Test your message continuously.
It's one of the marketing X, Y, or both, direct mail user communication strategies. Direct mail corresponding to personal group. However, you need to supplement with other forms of direct marketing work marketing – internet marketing, search engine optimization, advertising etc. Direct mail is a success of generation X and Y when used as a major vehicle in your sales movement To your key.
Marketing to Generation X
If you are going to sell to adults who are now in their thirties, you need to understand the best way to reach Generation X.
It's tough. :
Marketing, Generation X
Article body:
If you are going to sell to adults who are now in their thirties, you need to understand the best way to reach Generation X.
Who is Generation X? Gen Xers was born in 1965-1976 and constitutes about 17% of the US population. Overall, this group is independent, skeptical, and in the shadow of the baby boom generation. As this group moves to their mid 30's and 40's, Generation Xers has established a position as a consumer who has started a family, and is buying a home.
Generation Xers grew up in recession, single-parent families, cable TV, the Internet and other personal technologies. As a result, this group is a previous generation different from consumption media. Selling on traditional channels through communication with it was difficult. So, how can these act to get a message of communication and act? The answer is more traditional than you think. According to a recent survey conducted by the online marketing InnoMedia, NuStats and Vertis, 86% of Xers deliver emails on the day they are delivered. Furthermore, 68% of Gen X Retail Direct Mail readers used coupons received by mail. Consumers of Gen X value 75% of the mail they receive as valuable.
In order to reach Gen X with direct mail, there should be some basic tips you should keep in mind before discussing these tips, in places where your direct mail effort was targeted In the heart of being able to supplement with online marketing in the form of advertising). Direct mail is most effective when understanding your audience, properly timing your campaigns, providing compulsory offers, and developing related messages
audience
Knowing your audience is necessary for the success of any direct sales movement. Generally speaking, having information about Gen Xers is a place to start, but you need to dig deeper and gain a full understanding of the segment. You should know what motivates them, what their greatest pain is, their need for insecurity, and what products or solutions they currently use. Other marketing criteria can fall to the site once you get to know your audience.
timing
It is the result of all marketing that can communicate messages. For example, selling tax software right after April 15th will not give you the results you are looking for. It was timely for the audience to understand what they needed to do that, but it was a tempting purchase, or a product on the market. If it always comes, the answer to enough is closed with no open days.
Offer
Many consumers need a reason to buy generation Xers, especially those that are usually skeptical. Your offer should provide buyers with benefits as well as provide a level of comfort with purchasing and proceeding. This can be in the form of a satisfaction guarantee or similar. Or one great technology offer, outside, is a marketing material that includes an envelope. It is expected that emails will be opened as an e-mail as it can be distinguished from this.
message
Your message Do you understand their needs? Did you convey the benefits, again the features? Are you solving problems for them? Did you provide a simple, yet compelling message? Many direct marketers talk about "short" letters versus "long" letters. There are several studies authorizing the use of both long short letters in the direct sales part. As long as your message resonates with the buyer, it does not matter how long it is. Test your message continuously.
It's marketing uses X's use direct mail to communicate user strategies. Direct mail corresponding to personal group. However, you need to supplement with other forms of direct marketing work marketing-internet marketing, search engine optimization, advertising etc. Direct mail is used as a major vehicle in your sales movement when you generate X success to you It is the key of
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