A brand is more than just your company name or logo. It is more than just a glance at the packaging of your product. In a nutshell your "brand" is the culmination of all five senses of your perspective can be picked up about you. Let's explore this further.
It's tough. :
Branding, Branding, Marketing, Net Marketing
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Let's first get rid of the common misconceptions of what the "brand" really is. A brand is more than just your company name or logo. It is more than just a specific type of product you offer, such as the Q-tip brand of cotton swabs. It is more than just a glance at the packaging of your product. In a nutshell your "brand" is the culmination of all five senses of your perspective can be picked up about you.
That is the image you always present. From the company's logo and color scheme to how your employees dress up.
That is what your prospects hear about you. I will hear from the media how to handle incoming customer service items.
It's a feeling that your prospects get in every deal with you. Carry out from satisfying or unsatisfactory interactions with the building's activities in a relationship with you.
Getting associated with you everywhere from the smell of your product or equipment makes it pleasant or unpleasant to your employees
And finally it is also a preference that gets associated with you. From the taste of your product to the quality of coffee or tea you serve (if it is a product that is meant to taste).
About photography I should cover paintings and your brand. Because of that, there are also times when it starts publishing.
Let's look at this one step further. Even more important than being perfect in your eyes, it is consistent in the eyes of the prospect.
Consistency is the key to branding. If you think it would be a horrible thing, just one day to practice the branding practice, then the bad service. Better to stay away from being mediocre consistently. Then at least the customer knows what to expect and is generally more satisfied. Another example of bad branding is your other marketing side relatives (eg, for your website compared to business cards, brochures, etc.). Ultimately, your perspective should be confirmed in just a quick look – by color, design style, logo, etc.
Take, for example, a fast-food retailer McDonalds. They did a gorgeous job of branding. Their food has essentially the same taste throughout the world, regardless of where you eat. What you see, what you hear, what you feel, what it smells, the taste is almost consistent and fully accepted.
Bottom line, branding is an integral part of control-identity, market integrity has become effective. Prospects want consistency! Breed of consistency Comfort and comfort are aspects of the relationship building-key marketing strategy.
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