Many exhibitors do not know how to use the media effectively. Exhibitors squeeze their hands of despair when no single word about a new product shows in a trade magazine. It's a win-win situation, but it doesn't have to be!
It's tough. :
Exhibition marketing, exhibition planning, exhibition training, exhibition staff training, exhibitor staff training, exhibition books
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The newspaper's business has a bribe: ads are expensive but editing is valuable! This simple phrase speaks to the fact that the reader trusts and evaluates the information read in more articles and columns than the data collected from the ad. The results are the same, even when the facts shown in the article and the ad are identical. Positive editing coverage is worth the weight of gold.
But many exhibitors do not know how to use the media effectively. I am always listening to it – from both sides of the aisle. Exhibitors squeeze their hand of despair when no single word about their new product shows in the trade press, and it is a win-win situation that reporters and reporters get a good story possible It does not have to be!
Here are some notes about working with the media at the trade show. Remember, the press is not your enemy! It is in your best interest to help you do it. Both win-they get a good copy for their story and get the editing coverage.
Do homework before the <b> Do: </ b> event. Your message Emphasizes timely information, such as industry trends, statistics, new technologies and products, do-it-yourself tips, techniques and strategies, and useful advice. The stories of human interest are great because they allow the writer to put 'surfaces' on what can be a dry base story.
<b> Don't: </ b> Decide on the story that the reporter writes before going to the show. Certainly, you may have all these great human interest angles and great quotes, but the reporter is trying to put it together concisely hear what the reporter is asking for and offer it Please.
<b> Do: </ b> Build a cooperative relationship with the press. Get to know the editor and the writer. It will be a resource for volunteers. The reporter keeps the people 'list of sources--informative, friendly, quotable. That's where they go first when they need to write a story on a particular topic. You want to be on the source list.
<b> Don't: </ b> Snubb a little guy. They will not edit the most prestigious trade journals tomorrow just because someone is writing for the Omaha Chamber of Commerce today and experts run the media with amazing speed and regularity But they take their memories. They are going to burn reporters when there is no one and remember when they are someone!
<b> Do: </ b> I have a good press kit. Tsutsu-tsu-tsu-tsu-tsu-tsu-tsu-tsu-tsu-jin, Tsutsu-tsu-tsu-tsu-tsu-tsu-tsu-kushi individual δ pcs. There must be accurate and verifiable Unique packages are good if you are unsure.
<b> Do not: </ b> Pad your press kit with tons of fluff. Short and much better at points. Avoid hitting your CEO's, outdated, fake, or overstated information, head strikes. Misleading statistics can be a kiss of death – giving context for all numbers. Below the standard size folder, in these cases the bag is completely earthen.
<b> Do: </ b> Make every effort to spread the word. Coordinate with the show organizer and make sure on any media event hosting a large number of your press kits available in the media room. Information can be accessed on the relevant Internet of all content. Hold a press conference as needed.
<b> Don't: </ b> Hold a Press Conference 'Just because. Press conferences are special for major announcements, new product introductions, they are really new or improved, or If you are hosting a poorly organized event when nothing is shared, not newsworthy if it is a general industry trend, you're good only for the entire room full of reporters Not thinking
<b> Do: </ b> Keep your promise. If you plan an interview, be available and be on time. If you arrange to have the reporter send the material, make sure it is actually sent. The promised photo should be as described. The reporter works hard time frames, so when you fail to deliver what you expect, there is no time to come back to see. They move to another, more containing source.
<b> Don't: </ b> Suppose that the reporter knows everything about your industry. Provide background data, give real-world examples, and avoid industry-specific terminology. Spell the acronym at least once and explain the validity of the awards, certifications, or honors you may be discussing.
Your markety
Are you true to your marketing?
It's tough. :
Direct Mail Postcards Direct Mail, Postcards, Marketing, Direct Mail Marketing, Sales Marketing, Joy Gendusa
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Your markety
No matter what type of marketing you choose, it's time and time again that it's a building process. Here are all things summarized in a situation:
Suppose for a moment that you have never heard of this thing called "cola". Go to your mailbox and find your new effervescent drink postcard just get your mail! You will like it! Nothing tastes like yours
I had before! "You may try to run right away, but it is not. Most people don't.
You get a second postcard.
You still do nothing.
Then you are talking to you, "Hey, did you try this cola thing?" I went out to my postcard later, so please try the bottle.
Now, the third postcard appears, and you think "OK, fine, I'll give it a try." And you love it. I am a brother who can help me go.
But this is being driven. The makers of "Cola" abandoned marketing because of the lack of response they would have missed, once they sent the card to the whole town, whoever they are.
So, because you can no longer claim the fact that you need to maintain a steady stream of marketing to the same people, there are multiple "honest answers" companies that get direct mail to help.
It is at least three times in the mail which printed the work which I want to use that is a very large mailing list. It is usually sufficient by your business once every 2-4 weeks. You can go out and set your mailing date to let the marketing company take care of the rest. In other words, you can take care of all of your marketing with a single phone for more than 3 months. All you need to do is know how your business is and how to take care of your marketing.
Stop worrying about the constant flow of business that you need to survive. Do something about it. Create a marketing plan and date it for a while, if it really works, "I say."
Your new markety
Best wishes and rich life together!
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