What products do countries offer and bring to market?
It's tough. :
Article body:
My name is Tsutsutsu.
What products do countries offer and bring to market?
In marketing combinations, the first element is the product. The amount of well-known promotion and lightning advertisement can not hide the shortcomings of inferior offers.
Contrary to the false alarm, the role of marketing precedes the development of the product. Marketers gather information about the target market (customer) expectations. In the case of a country, its clients are citizens, investors (domestic and foreign), tourists, export destinations, multilateral organizations (international society), non-governmental organizations (Ngo), and neighboring countries-states.
Marketers need what, what features and benefits often conflict with their competitors, each with these disparate groups, needs, interests, preferences, priorities,
Marketers and brand managers will proceed to participate in the design of the "Product" of the country: within its branding and public relations campaign and its borders
In designing its "product" and thus obtaining a brand name, the country makes use of and takes advantage of several factors:
1. Natural grant
Country history, geographical location, tourist site, climate, national "mentality" (hard working, looking forward, friendly, peace etc)
2. Get endowment, public goods, externality
Level of education, foreign language knowledge, quality of infrastructure, courts, banks, and public health systems
3. Risk mitigation
International status and existing disputes (political risk), national laws, regulations and favorable international treaties, their credit history, insurance resolution available to investors and exporters
4. Skills of the economy
Policies to promote growth, stable monetary policy, access to international credit, the emergence of new industries
There are many government influence factors. Certainly, they have little to do with the country's past history and climate, but almost everything else is available. A brand manager, or a marketer, from an aid-assisted input, is a national education, an investor's investment or exporter that meets its population requirements. It improves infrastructure, reforms the court system, passes growth promotion laws, reduces red tape, supports financial stability, and resolves competition with the international community
It is important to understand that the "product" and brand name of a country is not a fixed amount given by God. It is a marketing and branding campaign that can be optimized as needed.
Maintaining a country's brand name and promoting its products is an ongoing task. They need to constantly infuse financial and human resources in order to conduct research and development to assess the changing sentiment of customers in the country. There are no differences between states and regions in corporations. They, too, have to gauge, survey and respond to the market and customers at every turn, with agility.
Just like commercial costumes, political groups are trying to extract the prices of their products and products. Increasingly, the price they can get is resolved by a very efficient global market of perceptions, goods and services. As the competition intensifies and the number of national players increases, the entry barrier becomes greater.
National branding and marketing marketing plan
In the decades since World War II, economic prowess replaces military power as an important geopolitical determinant. A country's resilience is measured by its current account balance by its inflow of foreign investments-not by its number of tanks and brigades.
It's tough. :
Article body:
In the decades since World War II, economic prowess replaces military power as an important geopolitical determinant. A country's resilience is measured by its current account balance by its inflow of foreign investments-not by its number of tanks and brigades.
Inevitably, the world's over-region, state, country, and multinational corporate policy club-only one commercial business will work as one. They actively sell themselves, relative advantages, history and culture, donations and assets, moods and affiliations. In other words, they actively promote brand names ("brands" in this article).
To cast a country in the role of branding, they mean that there will be several "consumers" acting as "producers". But what countries are different from companies producing? The placement of the statal brand and the location of the area by the problems of the people of the people in particular. And how is the process of exchange taking place?
The answers of multiple governments are these economically important issues. Finance ministers and industry ministers are religiously repeating the mantra of "foreign direct investment attraction" and "enhancement of entrepreneurship" all over the world. They undermine the list of benefits offered by their country to lucky investors, managers, scientists, expats, or business people. The process of understanding the lack deeply and the national branding in that sense.
Some countries-the UK is a notable exception in the past decade-carry out serious market research and redesign national brands, in the long run between think tanks and ministries Adequate advertising to support branding campaigns. There is no equivalent to a company's "brand manager".
One of the important mistakes of countries in the world is the egocentric lack of emphasis on customer satisfaction. Not only do the meetings and "clients' expectations" go beyond the axis of the marketing mix's planning, evaluation, control, and revision rotations At best, countries develop and cultivate long-term relationships with their "clients" Instead, focus on entering into specific transactions.
It seems as if the country is arrogantly refusing to admit their reliance on personal and corporate goodwill around the world. The traditional and impregnable supremacy of sovereign states has gone the way of Dodo, but decision makers still have to be valued for this amazing development. Most countries-and today, there is a surplus of sovereignty-nothing more than a bit player in the global market. It takes time to get used to Many politicians mentally match self-marketing with a humiliating mendicancy.
Instead, the decision makers are marketing (and, to prepare a complete and comprehensive site marketing and state branding plan for them:
Strategic marketing analysis
I. Identify what needs and how they can be met. What preference groups (eg, investors) or market niches (eg, stem cell scientists) should be targeted to optimize economic performance?
I compile a database of past clients of the state, their resources, products, laws, regulations, international treaties, and economic opportunities (eg companies in the state to be privatized). These are micro-branding (or segments Branding enables) in contrast to mass branding: down singles, important, personal
III. Place the country in a relationship with its competitors, highlighting its natural and human donations and their relative advantages. The process of positioning captures the essence and aligns the images, perceptions, concepts, or positioning messages that appeal to the clients (investors, other countries, diplomats, scientists, etc.) identified at the above stage to the reality on earth You need to pay close attention. Backfire anything perceived as a lie or exaggeration by a group of favorites.
IV Marketing is about the optimal allocation of resources in terms of goals and opportunities.
Call for the classic STP model:
I. Segmentation-identify potential customers-eg foreign direct investors, or expats and diasporas.
I Targeting-These "clients" can be concentrated most effectively, to whom you are most valuable and hence "most of your products
III. Position-Effectively communicate the key benefits you provide to your target group.
The marketing mix includes 4Ps that are fully applied to the country as they are in the enterprise:
Product-Your "product" as a country that includes tax breaks, infrastructure, natural benefits, human resources, geographical perspective, useful laws and regulations (or lack thereof), etc.
Price-demonstrate relative or absolute advantage in terms of return on investment
Place-to facilitate unimpeded exchange of goods, services and capital (tax holidays, free processing zones, not red tape, double tax treaties and free trade agreements with other countries, etc.)
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