Question: What do many new spokespeople from technology companies have in common? It is a trap similar to the same failure.
Based on my experience as a media trainer, here is the most common one.
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Media training, media coaching, presentation training, spokesman's voice, interview skills, media trainers, media director, and insect sounds
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Question: What do many new spokespeople from technology companies have in common? It is a trap similar to the same failure.
Based on my experience as a media trainer, the most common ones are:
1. Misunderstood the media. Too many spokespeople confuse free advertising and PR opportunities. painful! Reporters, editors, or hosts do not want to be a bulletin board for your product or service; the work is interesting and useful information to the reader or audience and if it helps them, positive applications Maximize your chances of range.
2. Misunderstand the role of the spokesman. Some spokesmen think that they are on sales calls when they meet the press. So, they try to throw out the hype and exaggeration, "Close the objection." Then they get disappointed that they will receive by "bad" coverage. The key is
Simple: let us know, don't sell.
3. My Review The first moment, you may have a view that the spokesperson of the body will be told by the interview at the time of wearing clothes as clear as a message point. But in fact, many spokesmen arrive for the interview-a secret for the unmatched key message points. Print using multiple powerful messages.
4. Release the core dump. When a spokesman feels the need to educate interviewers about everything they can know about their product, service, or company, the interviewer effective spokesman turns off tracking when the details the interviewer is seeking Know what level to assess.
5. Over reply. The voice of the most inexperienced spokesman may not be known. You will be interviewed while driving, with misered Ogawa and misquoted opportunities are also increasing. Do not take defeat from the victory jaw.
6. Inaudible The guaranteed way to annoy the interviewer is to interrupt or finish his / her question. Just like your co-workers-you need to establish intimate relationships and communicate courteously.
7. Speak in technical terms. It is often hard for spokespersons to match that of the interviewers with their technical level. But that is also important. Speak to the interviewer's head, write down the chances of accuracy; "I can't say" under the information for a technically sophisticated interviewer, as well as a kind of take you want
8. "So what?" Too often, spokespersons focus on the complexity of their technology, and ultimately, the game offers a better value proposition for your customers This product We would like to ask you to solve your problem and your service.
9. slander competitors. Spokesmen can easily lose credibility if they boast overturning the 800 pound gorilla in their market space. Much better to talk about the unique features and benefits of your product and how to plan to expand market share. Competitors on short, high roads will be a good press to get the chance.
10. Play the tug of war. Being known as the voice of some spokesmen is "severe, so there can be no intimidation etc. through controlled interviews. You may win the battle, but you will still lose the war. Victory goes to him or her to control the ink. It is an ego that checks with the coming smart player. About that, the failed spokesman is interviewing. Of course avoid "Big Ten," if you can not
They maximize their chances of successful experience in the medium.
Copyright C1998-2005 Steve Bennett.
Business
Wondering what the secret is to gain a large coverage for your event? When I was Commonwealth Games and Venue Media Manager, I received some of the best coverage of the venue I was looking for. I asked some people to ask me what was my secret.
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When I was Commonwealth Games and Venue Media Manager, I received some of the best coverage of the venue I was looking for. I asked some people to ask me what was my secret.
I first asked them what they were doing and found that some people had the attitude of looking at the media as a suspect. Also, the media had little interest in them.
Even when it comes to their business, there are many people dealing with the media in this way, then the media is as good as a large coverage to them This is a receipt for a disaster.
First of all, true media has no time or energy to "get" everyone. People often get themselves out of their worries and tensions. They may attack the dumb or negative remarks or just the reporter doing his or her job. In most cases, the media has no impetus and only collects information. If you do something stupid, remember that it is not the job of the media to help you out of crisis.
When you treat people with respect, they are much more likely to treat you the same way. Yes, there may be exceptions, but in most situations, I was not about what happened to them at once more than about me For example, I'm a great thing for people There were no three cases, and in each case they apologize for the gift or offering of peace
They were respectively dealing with personal issues and / or having bad days. With forgiveness, you will create friends, someone more willing to help you in the future.
Keep in mind that we need a symbiotic relationship in the medium. You will sometimes want to announce upcoming events, breakthroughs and changes in your organization, etc. How to get what coverage has been dealt with in the past and whether it is good or not You
The medium can supply the third hand very valuable free coverage and coverage. This scope gives credibility to what you are doing or saying.
And if something happens that can be negative the medium may write a story whether it cooperates. It is necessary to turn to the half facts or speculative thing which does not contain the comment which is desirable to have.
If it is a special event that lasts for a while, coffee, sweets and smiles will go a long way in staying and giving good coverage. The cost of coffee and treats is a small potato compared to the coverage you can receive.
Oh my secret, just that. I treated them like humans. I asked for a coffee, but I could enjoy a sandwich, which I decided to try out for the athletes and coaches, to have a drink. I will interview while receiving an interview that I could get things.
This can be a metaphor for many areas of our life. Ask yourself, "How do I treat people in my life who can help me the most?"
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