If you make a little more plus marketing, you will spend more monthly
It's tough. :
Direct Mail Postcard direct mail, marketing, direct mail marketing, post card business marketing, pleasure gendusa
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There is a simple but almost mysterious law that governs the relationship between promotion and marketing and the amount of business generated: business is your message
It's not the fact that it's easy to register, but you can see it as you work over and over again in any kind of business or organization
This law may have market conditions, activity in your competition, acts of terrorism, time of the year, alignment of Mars and Jupiter, and all that often retreats when business is slow. All these conditions may exist. But there is still a way to rise above them: just push heavier and often, the business re-it never fails.
It's almost natural instinct that time slows a little bit or business slows down on spending. I made a tight talk of the people who can hear. Too often the first spending companies try to cut their marketing and advertising. You need to step up the promotion. The trick is to find a way to get maximum results with minimal spending, but never reduce and promote much. It's a suicide Here is one way to boost promotion while fixing costs.
<u> There is no need to open a postcard! </ u>
We found that more and more brokers are turning to high-quality, four-color postcards as the best form of direct mail. It is still time to pass information for those who did not find this cost effective way of getting the word and the business.
This is a particularly timely advice as the fear of anthrax in the country – whether you give it credibility – it's one big advantage of postcards to open an envelope from an unknown source, it needs to be opened There is no-there is nothing scared about anything hidden about it.
Apart from the anthrax angle, the fact that there is no need to open the postcard has another advantage. "The envelopes can also be thrown into the trash without being opened ,, and the internal brutal promotional material without any chance of getting that message
The chance is quite high to attract enough attention to get a first look if you have a brightly colored image on the front of your postcard, but if your headline is good, it will bring you more interest, you Postcards will be read, and your message will be delivered successfully. If you are vaguely interested in what the reader is trying to sell, you can often get a visit or call.
<u> Cost-effective! </ u>
While promoting more when the economy is sticky or business is slow, it means that it can not reduce the cost of the process
Many brokers will be sent full-color postcards with the right message on it (eg for refinancing) to former customers or to future borrowers
You can mail from postcards to 17.5 ÷ and 19.5 ÷ First-class pre-sorted for 6 inches by 4 1/4 inches. This is 19 ‰ -24 ‰ and is cheaper than the lowest letter rate it is for standard, bulk rates, not first-class. If you find the right company you can get high quality, full color, laminated postcards 400 printed for less than $ 5,000.
Dunedin, Florida Warren Financial Ltd. is an example of a company that relies entirely on postcards (and referrals) for new businesses. "The strange thing about postcards is that I mail them and" I hold one of your postcards and hold it "6 or 8 months after saying" Jim " * Warren, the owner of the company said. He buys 6,000 postcards at a time and sends 400 monthly to a highly targeted mailing list. I am preparing to send another message by printing another message without having to leave a blank card behind the words. This allows rate changes and other time sensitive messages to be printed when a postcard is about to be mailed.
He runs with his local printer, but improves his response rate with a full color, 4 1/4 "x 6" card (can be sent at the largest size and lowest mail rate "Approach shotgun marketing instead of my rifle "He says." The postcard for four colors is perfect for what I do. "
Point case ...
The Sunday Pacific Mortgage in Santa Rosa, California has been in business for 14 years, specializing in giving loans to people turned off elsewhere. Owner Forest Tardibuono came across some management technologies in 1997, and since then their income has increased by 900% and is still increasing. One of the principles the forest has learned and practiced in practice is that if you want more business or new business, you have to promote "We're one big marketing machine," he says . "We promote heavily and it is then a simple job for the loan officer to pick up the loan. The sale is easy." The company spends 14% of its total amount on promotion. With an annual income of $ 2 million close, it is a considerable budget for promotion. However, it is also a major factor in their continued growth.
With a selection of several different images on Sun Pacific order 50-60,000 cards and postcards at a time. They are mailing labels free of charge as incentives for mortgage companies that already use them for title work Print on forms Often needed as a label here, specifically as a targeted narrowing. For example, Forest seeks the homeowner of a specific zip code (which has proven useful in the past), restricts the search to a specific category, and obtains free mailing labels for mailing. Things represent considerable savings.
Then the sun pacific ocean is a future borrower who handles all the mails of the house, future borrowers to present or past customers several times with postage several times in the postcard they look very attractive (4 1/4 " Uses 6 "full color, laminated postcards.
"I got sick of doing bulk mail using envelopes, so we went to postcards a few years ago," Mori admits. Folding letters and sticker envelopes are quite labor intensive. Postcards cost less and postage is lower.
Forrest attributes a complete 20% of his business to mailing postcards, which account for the majority of spending on printing ads / promotions annually. "Because of the magical formula that the business goes out in proportion to the promotional postcards and other forms that we go out, we say the results from all the quarters," he says
Subcontracting:
The example above includes networking with the company with the title and handles a large shipment of homes, but this is what some mortgage brokers work in the in-house marketing department, unless you want to go that route Having it, it takes time and is already busy handling loans and paperwork using existing personnel
A good postcard company can handle the entire shipment and save money on the process. They make their money from printing postcards, not consultations, selling mailing lists, mailing etc, etc. These other services are better deals than you can contact us.
Make the post card company an additional benefit of shipping savings from the shipment from you. Printed materials are quite heavy, and it is not cheap to ship 10,000 postcards nationwide. Please direct these shipping charges to be avoided if mailed from a postal postcard company.
Sharp Loan Co., Ltd. Started using postcards in 2001 with all other forms of advertising and promotion in Jacksonville. Also, using the plating, the initial 10,000 pieces of mail are very likely 50,000 pieces each. "We have the post office handle the mail," says Bill Sharp Snr. Who will handle their ad. "For everything else we have to do, we find it easier to handle mailings than tying up our time here."
Don't be put off by the thought of all the extra work included for your already too busy personnel. In the long run, take the whole process out of your hand from design and pay a little extra for a postcard company that prints on mailing lists
<b> How to get going with postcards. </ b>
So, where is the post office postcard supposed to go?
A. We will help you in your company.
This company is:
1. Specializing in postcards, just do postcards during other print jobs. Better service and better product. It prints your postcard along with the postcards of many other customers, and that means that many printed different postcards on large sheets of cards
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