Rejection included in the step of accepting death, anger, negotiation, depression, and ultimately, are accepted. Though these emotional responses were not intended for this purpose, clearly, many people are concerned about the slow, painful crossing of print media
Now, printing media has a lot of rejection, as it is in the suffering of that death. There are also a lot of anger and depression, but mainly from the owner of the printed publication and shareholders, including the Lord. .
Small tits. :
Article body:
Rejection included in the step of accepting death, anger, negotiation, depression, and ultimately, are accepted. Though these emotional responses were not intended for this purpose, clearly, many people are concerned about the slow, painful crossing of print media
Now, printing media has a lot of rejection, as it is in the suffering of that death. There are lots of anger and depression, but it originates mainly from owners of printed publications such as newspapers and magazines and shareholders - at least nothing that does not go digital. However, the focus of this article is that the print medium is actually dead, but as expected, many people remain slaves that deny that fact. I care about you, I have not told that the printing is dead - with no long shot. There are desktop color inkjet printers and high-speed laser printers. The expiration date is the print medium. If you find it difficult to believe it, you are not alone. ...
On the other hand, if you are in business and late in acceptance, just unconsciously do you enjoy digging into the thick, inky size and crossword of Sunday morning treated wood pulp, or opening up caught in business trends You may plan the fate of your business.
Contrary to what most people think, printing first appeared in China. Xylography, the page of access to the whole block of hand carved wood that fulfilled, after calling as is, is the page of access. In Europe, the famous German goldsmith Johann-Gutenberg changed all of it and made printing more practical on a larger scale, hundreds of years later (around 1450) the striking invention of Gutenberg was dramatic Changed the whole world to the world, and those changes have evolved and endured for almost the sixth century - among all, the evolution of the last century printing on the earth is not a short of phenomenal though did. If you use a laser printer on the desktop. It was in 1950 that the print shop was printed even more than the printing power.
Print media is always hooked by proverbial fingernails on the market of contractors and advertisers. Not only are these market bases shrinking, they are shrinking at increasing rates. For example, newspapers peaked in 1987, but in recent years the decline of readers and advertisements has been accelerating markedly. Despite the increase in the US population, newspaper readers decreased from 1988 to 54.6 at 62.7 to 2004 million. Magazines are not better.
Hot, relatively new magazine titles like Wired, as well as long-established newspapers such as the New York-Times, are facing unprecedented loss on a regular basis, even without a printing media agency There is no TV guide, the geographical geography, the house & the garden will also decrease rapidly to their own rental gallery. Overall, the magazine subscription has returned to the 1994 level. There are other amazing statistics showing these facts:
*** Loss of advertisement pages between 2004 and 2005 (indicated in percent)
TV Guide-20%
Country home - 12.7%
Fortune-10.2
Fitness - 16.1
House & Garden - 11.4
Geographical geography -17.4%
Newsweek - 14.8%
Time -17.5%
Wired - 12.2%
Performance primary media stock 2005 ___% Display:
VELO (BLC) - 11.6%
Fischer (FSCI) -3.1%
Gannett (GCI) - 24.2%
Gray (GTN) -38%
Hurst - Argyle (HTV) - 6.9%
Media General (MEG) -17%
Meredith (MDP) - 2.4%
New York - Times (NYT) - 30.7%
Tribune (TRB) -24.8%
Young (YBTVA) - 80.2%
*** Sources: American magazine publisher (MPA) like the moon on the 6th, 2005
Very few magazines and newspapers have a small number of contractors and show an increase in advertising sales income while selling a few advertisement pages. How? By increasing pricing for the same amount of space happening to few readers. But I will pay. Sure they are ignorance, and / or refusal. Because business owners and decision-makers tend to be somewhat older and such things are 'solid in the old way', that print medium that should be advertised on print media definitely needs to be done still There is something, only relatively low level - and all print media advertisements, consumers to the website website will have a vast number of products and services to the infinite stream of new and repeating visitors Infinite space to display and sell, music, voice, sound
Advertising trends are clearly shown in the number of Internet advertisements. The sale of the Internet flag ads by itself is already for 10% above 2005. And internet advertising giant, Google's report keyword advertising income is above 96% beat! All of these income from the budget used to go to print media as well as radio, TV etc. Come. Online / Internet advertising is expected to break $ 3 billion mark this year, which shows an overall growth of about 10%. Is the advertisement work of the Internet? See what it does for a company that only started with that style of advertisement. The list includes huge corporations such as eBay, Yahoo, Match, and Google. "Did you say hurt?
Internet attacks are not reserved for print media ad sales. The Internet is finding that radio and TV are a tough competition for advertising dollars, as well. Radio Listener - The ship is in its lowest point for over 25 years, and the leading television network has lost about one third of their viewers since 1985.
Video games still take the initial chunks of users away from television and radio - and I still do. But self-respected gamers do not spend time on the internet looking for tricks, special codes, hints. I want to play games for all. They want more time. "Researching news online is faster and free, online purchasing also saves fuel.
More and more people quit reading newspapers and magazines also more time computer. A little wonder, finding information, separation, and review - is easy and Internet users can save a significant amount of money to buy them almost nothing. Also, Internet users clearly show selling something more quickly, more money, unprecedented success.
Great examples of the impact of the Internet can be seen on car sales. Ten years ago, if you live in 10,000 towns and would like to sell your 3 year old car, you run a small black on white print ad for a week And also in a bigger town near you Paper - you can pay more fee and you can advertise each time you get the same small ad. Today, for $ 30 you can put ads on the line and millions of people see it. There is virtually unlimited space - it can be included in text, so it is more than one color photo. You do not have to sit on the phone either - you get an email. People will show your car 24 hours a day, 7 days a week until it sells - very close to your offering price. It is exactly the most sensitive distance I think that how many people are traveling cars.
Because of this it is clothing and jewelery for agricultural tools. If you own a clothing store and you advertise in a magazine, in color, it is expensive and you can display one item - Plus build a website on the internet, you Whatever works for selling your products, your shops, music, magazines with your ads will often go to the same person, but not much. The Internet, on the other hand, is available to everyone, anywhere - go and keep going. The difference is phenomenal!
How is the difference in cost? I enjoyed a certain degree of success over ten years past couples, I use local magazines to compare it with the internet. The monthly reader of a magazine is said to be 35,000+. Full page color advertisement cost about $ 3,000 for one problem. Divide the cost by the number of readers, it costs about $ 85.71 per impression of a thousand. Conversely, about one of the city portals that are enjoying banner advertisement 1, 000, 000 monthly visitors will cost approximately $ 41. Cost of June, this will work out to less cost, ½ per impression of 0,5 thousand. It is a banner advertisement with impressions that is capable of about 8,000 times the cost of this print advertisement. Naturally, not everyone stops and reads your Internet flag, but then too, not everyone stops and reads your print advertisements either.
By the way, if you are doubtful about what your website should be in order to start exploiting the explosion of the Internet business, here (if you sell baseball, everyone in the world wants to know about baseball They ought to be able to find it in your site! And it should be presented interestingly and professionally. Every month Internet users are expecting more from the site they visit.
0 comments:
Post a Comment