promotion
Promotional products are usually imprinted with company name, logo or message. Like online advertisements they have a goal to attract people to sell and purchase products. Which of these two advertising methods is best?
Small tits. :
Promotion product, promotion item
Article body:
<b> 1. PPC - search engine (AdWords, offer etc.) </ b>
The search engine pays each time a user clicks on an advertisement. I give small examples to show benefits or disadvantages clicks per payment on promotion products.
Click can cost you up to $ 100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $ 1000, you will get up to 1000 unique visitors.
Invest 1000 dollars for promotional products and get 2000 logs, etc. with your logo and internet address. Send these pens to your possible customers or give them at the exhibition. Now anytime these people will use your pen that will display your company's logo.
Online-shops have been held for these products on products required by the day. Click on "Virtual - Institute you are going to do even if you do." It is a website for 2000 "virtual click" visitors so far.
<b> 2. Banner advertisement (pay per impression) </ b>
It is a banner advertisement of promotional products that can compare. Your logo, internet address or product will be placed in the area of typical size of the space. The advantage of the product for promotion is better "click through rate".
Users will see your company's logo each time they use these products. It seems like a flag impression on the website. Normally, users will visit your banner on that website. For products for promotion they will appear each time you use it.
<b> Why use promotional products? </ b>
1. Users will see your logo as long as they use it
2. If you give it to the appropriate user group (trade show), you get a high "virtual click rate" and ROI (return on investment)
3. People want to receive them.
<b> Why do not you use promotional products? </ b>
1. Assigning the product to the wrong user group, the exchange rate is close to zero
2. Multiple highly promoted products
It is not advertised. .. How has the advertising business changed over time
In advertising business, the only thing is certain is that today's certainty is not certain tomorrow.
Small tits. :
Extranet, intranet, document, collaboration, software, resolution, management, online, web, sharing, online collaboration, web collaboration document sharing, management, advertisement
Article body:
There are three words that I care about frequently. "I remember when ..." When I think that I want my friends and friends, I think about switchgear as usual today and tomorrow is yesterday. They are now invited to write about how the advertising agency business has changed as I was in it, the everyday foundation, I was asked if I had to "remember"
Channel 10, if you remember when you live, (Live!) Everyday, (Daily!) Network (Net!) Show, you are probably as old as me.
If you remember when an ad agency heavily relied on type stores for fast and effective service, it is probably in your forties.
But what we use word handlers is carbon paper, jaw blistery Fifty's. (Side effects of typewriters and carbon paper were messy erasures and blue - stained fingers.
And you are FedEx, Cable TV, B 101, all New,
The satellite was always there, I am jealous that I am not your age.
In advertising business, the only thing is certain is that today's certainty is not certain tomorrow.
This brings me into agency business and some important changes being done in my career - lifetime.
Broadcast printing from changing client / distributor relationships, lighter weighting when moving for years of change - will be faster. For example, since we came UHF TV, it seems that this big market is seen by viewers with big news. Currently, I would like to go all the video cable and movies for Internet access. How do you adjust the relationship? who knows? Now, institutions facing the challenges of media already have multiple significant changes.
First, some do not fight the media war. Many cultivate from the condition of the medium. This is actually located directly with the trust other institutions. It was just unimaginable a few years ago.
Secondly, many of the big institutions currently have a very robust media department, these departments, sales promotion, sponsors and even some creative tasks
Many of them feel like a perfect service agency if you actually study them closely.
Third, the agent must take steps in order to notice the responsibilities as well as being related to the customer's expenses. Tsutsu "Tsutsu Just a few years ago, many marketing people started thinking about one-on-one marketing.Today it is search engine marketing optimization related to absolute necessity
And other terms that were virtually unknown only five years ago.
There are no fairly simple palettes to deal with those agents that have relied on creative radio thoughts anymore. AM radio is dominant, it took a long time to change to FM dominance. Now we have two main factors that will influence how radios are already being used by consumers. Cost per thousand is still important, but concrete, measurable results are more important. That factor, more strategic ability not only to climb as sales as a direct way to measure ROI, client demand and images / blanc population available as anyone "media" anyone Harvest a huge reward that will succeed in finding the best way to enable IPod users in the statistics group.
How to change how to change Internet advertising, is a changing marketing strategy. That new media increased by 21%. It copied in 2005 when it takes seventy dollars from the traditional advertising budget. Soon, it will be "traditional". "Perhaps it's already funded even for the best way to find institutional leadership.
Other important topics and terms existed for past institutions, but today is the core factor and there is a possibility that it may be even more important today.
Apart from daily responsibility by saving money trying to make the size of the advertiser smaller, it can be used for institutions. Many agency executives believe that their real value for clients is their strategic competence along with their business knowledge and its creative practice These trends in thinking, the agency's We encourage change and challenge. Not only there are fewer employees per million dollars of claims, but there are big gaps between employees who are well paid and so expensive agents.
Believe it or not, when there was time, it was worth the employee's claim per ten million dollars. Today it is half of every half million employees. It is said that it is regarded as a creation without having to go through 140 employees with billing only with Kalan Tarah Group report $ 600,000,000, one of the fastest growing institutions in the country that nobody knows where they are heading "It is state of the art."
Why the above salary gap? We are looking for customers who are difficult to provide strategic assistance in an expensive package. Thus, an agency that possesses the best opportunity to hold that client will be translated, trusting the recommendation coming from that client's agent, it is a normal high for an effective, wonderfully creative solution It means intelligence, strategic thinking and courage to your expectations. Further translation, it means an expensive brain at the agency, not only a salary gap between these brains and other people but also a rather low salary under the top thinkers. In a sense, the CEO of the advertising agency , It is the responsibility to manage salaries in the same way that the major league team does it. They put big dollars on star performers who have great advantages.
In summary, the only way to display changes in advertising business is almost the same as other business changes. Lee Iacocco, Chrysler's fame, said, "Change or die!" It is true of our beloved advertising business. It has always been. That is now. And it will always be. The calculation from the way ahead of the curve is the challenge of the CEO of today's agency. I am glad that I no longer need to respond to that title and its expectations. Instead, I will offer the agency a way to be with a few employees, while doing my best to provide customers with what they need,
Brain, creativity and time.
Promotional products are usually imprinted with company name, logo or message. Like online advertisements they have a goal to attract people to sell and purchase products. Which of these two advertising methods is best?
Small tits. :
Promotion product, promotion item
Article body:
<b> 1. PPC - search engine (AdWords, offer etc.) </ b>
The search engine pays each time a user clicks on an advertisement. I give small examples to show benefits or disadvantages clicks per payment on promotion products.
Click can cost you up to $ 100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $ 1000, you will get up to 1000 unique visitors.
Invest 1000 dollars for promotional products and get 2000 logs, etc. with your logo and internet address. Send these pens to your possible customers or give them at the exhibition. Now anytime these people will use your pen that will display your company's logo.
Online-shops have been held for these products on products required by the day. Click on "Virtual - Institute you are going to do even if you do." It is a website for 2000 "virtual click" visitors so far.
<b> 2. Banner advertisement (pay per impression) </ b>
It is a banner advertisement of promotional products that can compare. Your logo, internet address or product will be placed in the area of typical size of the space. The advantage of the product for promotion is better "click through rate".
Users will see your company's logo each time they use these products. It seems like a flag impression on the website. Normally, users will visit your banner on that website. For products for promotion they will appear each time you use it.
<b> Why use promotional products? </ b>
1. Users will see your logo as long as they use it
2. If you give it to the appropriate user group (trade show), you get a high "virtual click rate" and ROI (return on investment)
3. People want to receive them.
<b> Why do not you use promotional products? </ b>
1. Assigning the product to the wrong user group, the exchange rate is close to zero
2. Multiple highly promoted products
It is not advertised. .. How has the advertising business changed over time
In advertising business, the only thing is certain is that today's certainty is not certain tomorrow.
Small tits. :
Extranet, intranet, document, collaboration, software, resolution, management, online, web, sharing, online collaboration, web collaboration document sharing, management, advertisement
Article body:
There are three words that I care about frequently. "I remember when ..." When I think that I want my friends and friends, I think about switchgear as usual today and tomorrow is yesterday. They are now invited to write about how the advertising agency business has changed as I was in it, the everyday foundation, I was asked if I had to "remember"
Channel 10, if you remember when you live, (Live!) Everyday, (Daily!) Network (Net!) Show, you are probably as old as me.
If you remember when an ad agency heavily relied on type stores for fast and effective service, it is probably in your forties.
But what we use word handlers is carbon paper, jaw blistery Fifty's. (Side effects of typewriters and carbon paper were messy erasures and blue - stained fingers.
And you are FedEx, Cable TV, B 101, all New,
The satellite was always there, I am jealous that I am not your age.
In advertising business, the only thing is certain is that today's certainty is not certain tomorrow.
This brings me into agency business and some important changes being done in my career - lifetime.
Broadcast printing from changing client / distributor relationships, lighter weighting when moving for years of change - will be faster. For example, since we came UHF TV, it seems that this big market is seen by viewers with big news. Currently, I would like to go all the video cable and movies for Internet access. How do you adjust the relationship? who knows? Now, institutions facing the challenges of media already have multiple significant changes.
First, some do not fight the media war. Many cultivate from the condition of the medium. This is actually located directly with the trust other institutions. It was just unimaginable a few years ago.
Secondly, many of the big institutions currently have a very robust media department, these departments, sales promotion, sponsors and even some creative tasks
Many of them feel like a perfect service agency if you actually study them closely.
Third, the agent must take steps in order to notice the responsibilities as well as being related to the customer's expenses. Tsutsu "Tsutsu Just a few years ago, many marketing people started thinking about one-on-one marketing.Today it is search engine marketing optimization related to absolute necessity
And other terms that were virtually unknown only five years ago.
There are no fairly simple palettes to deal with those agents that have relied on creative radio thoughts anymore. AM radio is dominant, it took a long time to change to FM dominance. Now we have two main factors that will influence how radios are already being used by consumers. Cost per thousand is still important, but concrete, measurable results are more important. That factor, more strategic ability not only to climb as sales as a direct way to measure ROI, client demand and images / blanc population available as anyone "media" anyone Harvest a huge reward that will succeed in finding the best way to enable IPod users in the statistics group.
How to change how to change Internet advertising, is a changing marketing strategy. That new media increased by 21%. It copied in 2005 when it takes seventy dollars from the traditional advertising budget. Soon, it will be "traditional". "Perhaps it's already funded even for the best way to find institutional leadership.
Other important topics and terms existed for past institutions, but today is the core factor and there is a possibility that it may be even more important today.
Apart from daily responsibility by saving money trying to make the size of the advertiser smaller, it can be used for institutions. Many agency executives believe that their real value for clients is their strategic competence along with their business knowledge and its creative practice These trends in thinking, the agency's We encourage change and challenge. Not only there are fewer employees per million dollars of claims, but there are big gaps between employees who are well paid and so expensive agents.
Believe it or not, when there was time, it was worth the employee's claim per ten million dollars. Today it is half of every half million employees. It is said that it is regarded as a creation without having to go through 140 employees with billing only with Kalan Tarah Group report $ 600,000,000, one of the fastest growing institutions in the country that nobody knows where they are heading "It is state of the art."
Why the above salary gap? We are looking for customers who are difficult to provide strategic assistance in an expensive package. Thus, an agency that possesses the best opportunity to hold that client will be translated, trusting the recommendation coming from that client's agent, it is a normal high for an effective, wonderfully creative solution It means intelligence, strategic thinking and courage to your expectations. Further translation, it means an expensive brain at the agency, not only a salary gap between these brains and other people but also a rather low salary under the top thinkers. In a sense, the CEO of the advertising agency , It is the responsibility to manage salaries in the same way that the major league team does it. They put big dollars on star performers who have great advantages.
In summary, the only way to display changes in advertising business is almost the same as other business changes. Lee Iacocco, Chrysler's fame, said, "Change or die!" It is true of our beloved advertising business. It has always been. That is now. And it will always be. The calculation from the way ahead of the curve is the challenge of the CEO of today's agency. I am glad that I no longer need to respond to that title and its expectations. Instead, I will offer the agency a way to be with a few employees, while doing my best to provide customers with what they need,
Brain, creativity and time.
0 comments:
Post a Comment