promotion
Promotional products are usually imprinted with the company's name, logo or message. Like online advertising, they have the goal of attracting people to sell and buy products. Which of these two advertising methods is the best?
Promotional Products, Promotional Items
Article body:
<b> 1. PPC-Search Engine (AdWords, Offer, etc.) </ b>
Search engines pay each time a user clicks on an ad. I will give a small example to show the benefits or disadvantages of clicking on pay and promotion products.
Clicks can cost you up to $ 100 in the worst case. The average cost per click is mainly $ 1-2. When you have a monthly budget of $ 1000, you get up to 1000 unique visitors.
Invest $ 1000 in promotional products and get 2000 pens with your logo and internet address engraved on it. Send these pens to your potential customers or give them at a trade show. Any time these people use a pen that will display your company logo.
We have an online-shop that these people have on the products you need in a day. ※ If you want to try Virtual-Institute as well, so far 2000 is a site for "Virtual Click" visitors.
<b> 2. Banner ad (pay for each impression) </ b>
You can compare banner ads for promotional products. Your logo, internet address or product will be placed in a typical sized area of space. The advantage of the product for promotion is the better "click through rate".
Users see your company logo every time they use these products. This is like a banner impression on a website. Users usually visit their website with their banner. Products for promotion are displayed each time they use it.
<b> Why do you use promotional products? </ b>
1. the user sees your logo as long as they use it
2. High "Virtual Click Rate" and ROI (Return on Investment) can be obtained by giving appropriate user groups (trade shows))
3. People want to receive them.
<b> Why aren't you using promotional products? </ b>
1. If you assign the product to the wrong user group, the conversion rate will be close to zero
2. Multiple high promotion products
It is not advertised. .. How did the advertising business change over time
In the advertising business, the only thing that is certain is that today's certainty is not certain tomorrow.
Extranet, intranet, document, collaboration, software, solution, management, online, web, sharing, online collaboration, web collaboration, document sharing, management, advertising
Article body:
There are three words that I care about well. "I remember when ....." I want as my companions and friends, and as usual always tell me about switchgear today and tomorrow is yesterday. They are now invited to write about how the advertising agency business has changed because I was at it everyday basis, I have to "learn"
If you remember when you played Channel 10, (Live!) Every day, (Daily!) Network (Net!) Show, you are probably as old as me.
If you remember when an advertising agency relied heavily on type stores for fast and efficient service, you are probably in your fourth decade.
But what typists use as a word processor is carbon paper, the dazzling fifties of chin. (The side effects of typewriters and carbon paper were messy erasure and blue stained fingers.)
And you are FedEx, cable TV, B101, all new,
The satellite was always there, I am jealous of not being of your age.
In the advertising business, the only thing that is certain is that today's certainty is not certain tomorrow.
This brings me to the agency business and some important changes that are taking place in my career-lifetime.
Broadcast printing from changing relationships with clients / agents, moving years of change and becoming lighter-faster. For example, since UHF TV has come, it is a six-station station where such a market is seen by viewers with big news. Currently, I would like to go to the cable for all videos and movies for internet access. How do you adjust the relationship? who knows? Now, organizations facing media challenges have already made several major changes.
First, some are not fighting media wars. Many are cultivating from the conditions of the medium. This is in fact directly located in cooperation with other agencies that trust. That was unimaginable just a few years ago.
Second, many of the larger agencies now have a very robust media sector, and these sectors are responsible for promoting sales, sponsoring and even some creative tasks
Many of them really feel like a perfect service institution if you study them closely.
Third, agents must take steps to be aware of their responsibilities as they relate to customer spending. A few years ago, just a few years ago, many marketing people started thinking about one-on-one marketing. Search engine marketing optimization today involves an absolute need
And other terms that were virtually unknown only five years ago.
There are no fairly simple pallets to deal with those agents that have no longer relied on creative wireless ideas. AM radio was dominant, and the change to FM dominance took many years. Now, we already have two major factors that affect how radio is being used by consumers. The cost per thousand is still important, but the concrete, measurable results are more important. To see that factor climbs as a more strategic ability as well as sales is a direct way to measure the ROI, client demand and image / Blanc the population available to anyone as "media" Harvest a great reward to succeed in finding the best way to enable iPod users in the statistics group.
What to do? It is a marketing strategy that changes to Internet advertising and changes. The new media increased by 21% in 2004. It was projected to take seventy dollars from the traditional advertising budget in 2005. Soon, it will be "traditional". "Maybe it is already. Even the best way to discover the leadership of an institution is funding.
Other important topics and terms, which existed for past institutions, are today's core factors and may be even more important today.
It allows the agency to stay away from the day-to-day responsibility of saving money trying to size the advertiser. Many agency executives say that their true value for their clients is their strategic ability together with their business knowledge and their creative execution of these trends in thinking of agencies Encourage change and challenge for As well as there are fewer employees per million dollars of invoices, there is a large gap between well paid and not so high paid agency employees.
It may be unbelievable, but when you have the time, it is worth the $ 10 million employee bill that was on average. Today it is half an employee per million. Nobody knows where to head For one of the country's fastest-growing institutions, the Kalan Taller Group Report only $ 600,000,000 and 140 employees for a fee. "On the cutting edge."
Why above the salary gap? In an expensive package we are looking for customers who are difficult to support strategically. Thus, perhaps the agency that has the best opportunity to hold that client trusts the recommendations that come from the agency of that client being translated, it is usually the usual high about effective, great creative solutions Means intelligence, strategic thinking and courage over expectations. Further translated, it means an expensive brain at the agency, a salary gap between these brains and other people, as well as a fairly low salary under the top thinkers. In a sense, the CEO of the advertising agency is , You are responsible for managing your pay in the same way that major league teams do it. They put a big dollar on the star performer, which has a big advantage.
In summary, the only way to view ad business changes is almost the same as other business changes. Lee Iacocco, of Chrysler's fame, is said, "Change or Die!" It is true of our beloved advertising business. It's always been. That's it now. And that will always be. The calculation from the way ahead of the curve is the CEO challenge of today's distributors. I'm glad I no longer have to meet that title and its expectations. Instead, I offer the agency a way to work with a few employees, while at the same time doing my best to provide the customer with what they need,
Brain, creativity and time.
Promotional products are usually imprinted with the company's name, logo or message. Like online advertising, they have the goal of attracting people to sell and buy products. Which of these two advertising methods is the best?
Promotional Products, Promotional Items
Article body:
<b> 1. PPC-Search Engine (AdWords, Offer, etc.) </ b>
Search engines pay each time a user clicks on an ad. I will give a small example to show the benefits or disadvantages of clicking on pay and promotion products.
Clicks can cost you up to $ 100 in the worst case. The average cost per click is mainly $ 1-2. When you have a monthly budget of $ 1000, you get up to 1000 unique visitors.
Invest $ 1000 in promotional products and get 2000 pens with your logo and internet address engraved on it. Send these pens to your potential customers or give them at a trade show. Any time these people use a pen that will display your company logo.
We have an online-shop that these people have on the products you need in a day. ※ If you want to try Virtual-Institute as well, so far 2000 is a site for "Virtual Click" visitors.
<b> 2. Banner ad (pay for each impression) </ b>
You can compare banner ads for promotional products. Your logo, internet address or product will be placed in a typical sized area of space. The advantage of the product for promotion is the better "click through rate".
Users see your company logo every time they use these products. This is like a banner impression on a website. Users usually visit their website with their banner. Products for promotion are displayed each time they use it.
<b> Why do you use promotional products? </ b>
1. the user sees your logo as long as they use it
2. High "Virtual Click Rate" and ROI (Return on Investment) can be obtained by giving appropriate user groups (trade shows))
3. People want to receive them.
<b> Why aren't you using promotional products? </ b>
1. If you assign the product to the wrong user group, the conversion rate will be close to zero
2. Multiple high promotion products
It is not advertised. .. How did the advertising business change over time
In the advertising business, the only thing that is certain is that today's certainty is not certain tomorrow.
Extranet, intranet, document, collaboration, software, solution, management, online, web, sharing, online collaboration, web collaboration, document sharing, management, advertising
Article body:
There are three words that I care about well. "I remember when ....." I want as my companions and friends, and as usual always tell me about switchgear today and tomorrow is yesterday. They are now invited to write about how the advertising agency business has changed because I was at it everyday basis, I have to "learn"
If you remember when you played Channel 10, (Live!) Every day, (Daily!) Network (Net!) Show, you are probably as old as me.
If you remember when an advertising agency relied heavily on type stores for fast and efficient service, you are probably in your fourth decade.
But what typists use as a word processor is carbon paper, the dazzling fifties of chin. (The side effects of typewriters and carbon paper were messy erasure and blue stained fingers.)
And you are FedEx, cable TV, B101, all new,
The satellite was always there, I am jealous of not being of your age.
In the advertising business, the only thing that is certain is that today's certainty is not certain tomorrow.
This brings me to the agency business and some important changes that are taking place in my career-lifetime.
Broadcast printing from changing relationships with clients / agents, moving years of change and becoming lighter-faster. For example, since UHF TV has come, it is a six-station station where such a market is seen by viewers with big news. Currently, I would like to go to the cable for all videos and movies for internet access. How do you adjust the relationship? who knows? Now, organizations facing media challenges have already made several major changes.
First, some are not fighting media wars. Many are cultivating from the conditions of the medium. This is in fact directly located in cooperation with other agencies that trust. That was unimaginable just a few years ago.
Second, many of the larger agencies now have a very robust media sector, and these sectors are responsible for promoting sales, sponsoring and even some creative tasks
Many of them really feel like a perfect service institution if you study them closely.
Third, agents must take steps to be aware of their responsibilities as they relate to customer spending. A few years ago, just a few years ago, many marketing people started thinking about one-on-one marketing. Search engine marketing optimization today involves an absolute need
And other terms that were virtually unknown only five years ago.
There are no fairly simple pallets to deal with those agents that have no longer relied on creative wireless ideas. AM radio was dominant, and the change to FM dominance took many years. Now, we already have two major factors that affect how radio is being used by consumers. The cost per thousand is still important, but the concrete, measurable results are more important. To see that factor climbs as a more strategic ability as well as sales is a direct way to measure the ROI, client demand and image / Blanc the population available to anyone as "media" Harvest a great reward to succeed in finding the best way to enable iPod users in the statistics group.
What to do? It is a marketing strategy that changes to Internet advertising and changes. The new media increased by 21% in 2004. It was projected to take seventy dollars from the traditional advertising budget in 2005. Soon, it will be "traditional". "Maybe it is already. Even the best way to discover the leadership of an institution is funding.
Other important topics and terms, which existed for past institutions, are today's core factors and may be even more important today.
It allows the agency to stay away from the day-to-day responsibility of saving money trying to size the advertiser. Many agency executives say that their true value for their clients is their strategic ability together with their business knowledge and their creative execution of these trends in thinking of agencies Encourage change and challenge for As well as there are fewer employees per million dollars of invoices, there is a large gap between well paid and not so high paid agency employees.
It may be unbelievable, but when you have the time, it is worth the $ 10 million employee bill that was on average. Today it is half an employee per million. Nobody knows where to head For one of the country's fastest-growing institutions, the Kalan Taller Group Report only $ 600,000,000 and 140 employees for a fee. "On the cutting edge."
Why above the salary gap? In an expensive package we are looking for customers who are difficult to support strategically. Thus, perhaps the agency that has the best opportunity to hold that client trusts the recommendations that come from the agency of that client being translated, it is usually the usual high about effective, great creative solutions Means intelligence, strategic thinking and courage over expectations. Further translated, it means an expensive brain at the agency, a salary gap between these brains and other people, as well as a fairly low salary under the top thinkers. In a sense, the CEO of the advertising agency is , You are responsible for managing your pay in the same way that major league teams do it. They put a big dollar on the star performer, which has a big advantage.
In summary, the only way to view ad business changes is almost the same as other business changes. Lee Iacocco, of Chrysler's fame, is said, "Change or Die!" It is true of our beloved advertising business. It's always been. That's it now. And that will always be. The calculation from the way ahead of the curve is the CEO challenge of today's distributors. I'm glad I no longer have to meet that title and its expectations. Instead, I offer the agency a way to work with a few employees, while at the same time doing my best to provide the customer with what they need,
Brain, creativity and time.
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