Commentary on SanDisk Anti-iPod Ads
ipod, sandisk, bribe, competition, advertising, politics
Article body:
SanDisk is a new anti-iPod ad campaign launched by the manufacturer to become the world's 2-mp3 player (Apple iPod). Click here for details:
http://crave.cnet.co.uk/digitalmusic/0, 39029432, 49273890, 00.htm
In a nutshell here is a fuss. SanDisk ported Rockbox, an open source OS for digital music players (supporting many different mp3 devices), to the popular e200 mp3 player To bring issues to public awareness, Sandisk is On the basis of its arch enemy, in an attempt to attack Apple, released the aforementioned anti-iPod ad
The advertisement shows doodle-like illustrations made to resemble posters for the underground revolution. One shows sport monkey with iPod earphones in line "Are you iChimp?", And the other is a man strung on a white iPod cable like marionette, with text: " Have you ever become an iPuppet? "
Okay okay Mp3 competition is fierce-I get it. Sandisk wants me to play rough fines. As far as I'm concerned, open source is good and there is no doubt that SanDisk is making a good product. Competition is good for capitalism and consumers. I'm not here to advertise the technical prowess of one nerd gadget on top of another.
But what I comment on is the nature of the ad itself. I was looking at one of these things and let me tell you that I am not going to switch from an iPod to an e200. I know why? I feel as a user of the iPod, because I seem to be deceived. Hey, I am not a complicated man, so I am saying, "Apple lets you do this."
I connect my iPod to my computer and this one works. That's why I use it.
In my opinion, however exciting SanDisk's whole "revolutionary" advertising approach is ultimately wrong. For one thing, SanDisk will not beat me by comparing with me to monkeys, dolls, sheep, or other types of livestock. Second, the SanDisk ad also evokes a political edge that does not make sense. People buy ipod because they don't force, because they want to be better or worse. In addition, Apple does not use its own merits for products that its own prisoners do not use. While Apple is having fun with Pc in their internet and television campaigns, it is SanDisk's "far from being an iPuppet?" Approach.
Maybe I'm an iPod user taking this whole a bit too personally. But if e200 and Rockbox are so great, I'm sure they are, maybe SanDisk just decide why people tell us why
For all of SanDisk's anti-iPod efforts, Apple can easily fight back, SanDisk can still be said to be # 2, and second place is the first loser. Even if it's true, that's a jealous thing, isn't it?
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