Make sure there is a word to use on your website
Not feature oriented, but feature oriented. instead of
What product to convey to your potential customers
I can tell you what I can do for them
(advantage). That is, describe the product in words
The result is that rather than offering the product itself.
It's tough. :
Benefits, Internet Marketing, E-Commerce, Sales
Article body:
Make sure there is a word to use on your website
Not feature oriented, but feature oriented. instead of
What product to convey to your potential customers
I can tell you what I can do for them
(advantage). That is, describe the product in words
The result is that rather than offering the product itself.
<p> Here's an easy way to write the advantage I used
Very effective for yourself and your clients.
<p> Whenever you write a profit, it
Real benefits from your reader's imagination asking questions,
"So what?" If it's a feature or weak profit,
I will strengthen as much as possible to answer that question.
<p> Here is an example. .. Suppose you are selling digital
Camera with 24 megapixel resolution.
It's obviously a feature, not an advantage, but you want to
Be surprised and how many camera websites publicity
Products that way.
<p> Imagine a conversation between you and your customer.
Only non-digital cameras used in the past:
<p> You: This camera has 24 megapixel resolution.
<p> Customer: So what?
<p> You: Well, that is the highest resolution of any digital
Cameras available today.
<p> Customer: Yeah, but what?
<p> You: It means that there are few photos of you
Loss of quality.
<p> Customer: But what does that mean?
<p> You: Your picture will be bright and clear like you
I used an ordinary film.
<p> Customers: Oh, now I understand!
<p> You are "what is that?"
Do questions lead to strong benefits? What we started
("24 megapixel") is very different from the result
("As bright and clear as a regular film").
<p> Notice that we configured the example in a specific way.
You were talking to a customer who had a history of using
Conventional cameras, and therefore the advantages associated with them.
If your customer was a professional photographer, say,
Then you may end up with another profit-eg
"This is the only camera resolution that is accepted
"Geography" is.
<p> Here, "So what's an easy way to get?" The answer. ..
<p> Start by listing all the features of the product
Or service. Yes, yes-start with features,
Which should be easy for you to do.
<p> Then take each function in turn "So what?"
Questions will find the right answer and add it to the end
The characteristic of the word ".. so".
<p> An example is useful. ..
<p> In the example above:
<p> * It has 24 megapixel resolution
becomes <p>:
<p> * It has 24 megapixel resolution. .. your
The photos are as bright and bright as your old camera.
<p> OK, that's your turn now. ..
<p> Look at the products and services you are advertising
Your website. Talk about the benefits. ,
Or features only?
<p> Execute the process described above (a)
List all your features and convert them (b)
Features to advantage.
0 comments:
Post a Comment