Strategic philanthropy is a unique and powerful way to combine your desire with humanity's well-being and the marketing goals of your company.
We call it a strategic charity. Two of the more common names are cause-related marketing and community partnerships. No matter what you call it, strategic charity is not a positioning for connecting your company with a non-profit organization or cause. In this way, while you are working and working for commo. ..
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Strategic philanthropy, cause related marketing, charity, marketing, business, entrepreneur
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Strategic philanthropy is a unique and powerful way to combine your desire with humanity's well-being and the marketing goals of your company.
We call it a strategic charity. Two of the more common names are cause-related marketing and community partnerships. No matter what you call it, strategic charity is not a positioning for connecting your company with a non-profit organization or cause. Even if this happens, we will receive business in parallel with business areas that are normally good. These benefits include performance and productivity exposure, lead generation, employee retention and growth. They can include benefits at your point.
Basic charity
Many companies are already engaged in basic philanthropic activities such as:
* Donate gift vouchers to church silent auctions
* Lets high school club set up car wash in company parking lot
* Community events for contributing coffee
* Buy a school yearbook ad
* Sponsoring a local children's sports team
No business can't afford to say yes to all of the requests they receive donations. Therefore, they find themselves saying "Yes" to a few, "No" to many. Creative strategic philanthropic can be said to Jesus in one form or another to almost every group that is recruiting you. (Of course, you can see how this is a clear marketing advantage.)
Seven Creative Strategic Charitable Ideas
Here are a few creative and strategic charity ideas implemented by our customers:
* Community groups can sell these products to their stakeholders, they have special pre-packaged to get a healthy percentage of the margin
* Create programs for any community service group, school, non-profit and more. You can deliver coupons (not marketing!) As a group gets a percentage of sales when a supporter buys at your store (or website).
* Help Group organizes fundraising activities held at shops and facilities
* Transportable community murals are proposed to be drawn at your location circulating around the community, later as part of an educational activity, youth
* Invite groups that have major events in progress to hold a reception at your location, some kind of value return to them)
* Give free to groups involved in addressing important local needs, or their hard working volunteers (this is a group tied to your target market)
* Lunch workshop series and community dialogue sessions organized by respected social contribution groups with partners Regional needs and challenges
This is a business coaching sales foundation company that supports quantum growth. Quantum is set up to provide grants to organizations involved in microfinance in developing countries (http://www.crastibifoundation.com), primary sponsors and donors of the Cras Tibi Foundation. My partner, Tom Matzen, and I wrote a book called Get Two with a Half Stress twice. Quantum will donate $ 1 to Cras Tibi from each sale of the book. It is convenient for both sides. Quantum gets exposure to tie up with Cras Tibi and microlending, Cras Tibi receives a donation, and micro-borrowers will spend money.
Market differentiation
A strategic charity helps to distinguish your business from your competitors, most of whom are probably the old "business" as always, he thinks, the purpose of this business is just buying. Such narrow beliefs have all sorts of sad consequences:
* The public's skepticism or distrust of business self-interest fixed
* Since the employees feel that they are being exploited in the following areas, we have a little interest in our company
* Employees, and even business owners, feel like their "real life" is another form of their work life.
* Situation ethics taking place of basic moral beliefs
* Employees and owners who lack interactive creative skills to achieve high performance and marketing success
A full-fledged strategic philanthropy is far more powerful and based on the benefits of a rich set of beliefs.
* The purpose of the business is to understand and meet the needs of some groups, ie including everyone's needs, owners (s), employees, consumers, communities,
* The high-level purpose of the business is to create and distribute superior products and services, in a way that generate profits and abundance for everyone involved
* There are also powerful models that can do business. They can demonstrate the value of innovation, dedication and responsiveness to customers, risk taking, process and system innovation, financial practices, teamwork, and more.
Strategic charity can be a core component of how you operate your business and see yourself as an entrepreneur. It not only improves the quality and success of virtually every aspect of your staff, your system and your overall business, but
(C) Copyright Paul * Lemberg. Tsutsutsutsu
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Jul1, 2006
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