While online press kits are becoming increasingly popular as a way to promote your business, they may not be effective. Here are some & don'ts to build a better online publication kit.
It's tough. :
Media-related online press kit, media room
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Most recent surveys of journalists and reporters use an online media room / press kit versus an old-fashioned hardcopy press kit. The internet is open 24 hours a day, 7 days a week. Login at the deadline to the busy reporter, please click the toilet package button without waiting for the online press kit from Cruise
Many business and topical critics embrace this new technology in media relationships, such as an online publication kit website for their own or for their customers, an online publication kit is It should make certain features more prominent than others, which should include certain elements and be easy to navigate. Here's a few "don'ts" to dive into and consider before you start creating an online publication kit.
<b> You need to <i> online press kit </ i>: </ b>
In the case of <b> the link is this website. </ b> For example, if ABC's bottled water has a public or consumer web site already established, another media room will link to the web site's home page This link will go to the site's menu or home page It needs to be displayed prominently. Reporters have no time to search for it. Also, if the media room is linked to the "main" site, the media room should share the "look-and-feel" of the main site.
<b> Provides materials commonly used by media. </ b> A typical press kit usually includes a backgrounder, an FAQ, and a profile of the key personal and public relations personnel. This reporter is also an online media room for its visit. The purpose of providing these common documents is to minimize the extra work required to get what the reporter needs. Other important items to include are high resolution, digital photography, high resolution digital logo graphics, and of course, press releases. A good online media room can be distributed, including all types of files, including upload, save, and general press kit materials
<b> Include media coverage already received. </ b> If a company, organization, or individual is covered by the media (preferably favorably), it helps to "legalize" them. However, please be aware of copyright issues when reposting articles. Once you or your organization appears in the media, use anything from audio clips, video clips, and check to the media venue for the "news" reprint permission of your online media room.
<b> Include media contact information prominently. </ b> If the person dealing with media relations is not a company / organization employee, then the online media room contact information will direct the reporter to that person and the reporter will reach him / her request in cyberspace If lost, chances are not coming back.
<b> Online Press Kit <i> Do not </ i>: </ b>
<b> Combine information for both public and media. </ b> Ideally, the information provided for the media should be separate from the public or consumer content. One reason is that it makes it more difficult for the media to be able to find what it wants, it is very important to have the information provided to the media, and it is sometimes public Can be changed, but it should always be consistent for the media
<b> You need a reporter to make a large number of requests for additional information. </ b> There is always something going on there that you don't want to offer online on a certain basis. This can include specific photos and e-books. Keep these instances to a minimum! If this is the case, please contact us for a photo of this event, or "Please contact us for an ebook sample." The Media Room may require a very limited space file and upload ( It is a space for photos that you want to save on a low resolution camera roll Asking the reporter to contact you for high resolution photos is too good In the online media room, most of the features of the media might have been Hmm.
<b> It is old. </ b> Update press kit materials as needed and keep the current press release available – it keeps the "timely supply of news," which was not directly distributed on the wire or to the press By your media room, it is clear to the media that you receive your attention.
<b> Other useful tips:
Use link-no email attachments! </ b> In the media room with media library, you need to upload the document and make it possible to create the URL to that location online The last time you opened the email from others you have accessories When was it?
<b> Do you have a blog? It is an online media room until the end of the link. </ b> Blogs are a great way to discuss your company, cause, or industry, and in many cases, when you study someone / something for a story, if you have media, the media Add a link to the room. Tsutsutsutsu
By following these tips, you can develop a useful and convenient online presence by putting yourself in the shoes of a journalist, which will increase the possibility of getting editorial exposure according to the demands of the media.
Are you ignoring your customer requirements?
If you really listen to your customers you will tell exactly what products you want. I also wanted to buy back-end products that I couldn't say otherwise. Here's an example of how my customers wanted me to be in my one million dollar niche.
It's tough. :
Information products, product development, product funnel, rear, repeat sales
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Copyright 2006 Willie-Crawford
Many Internet Marketies It may be the truth, but I believe that the more accurate way is to hear what they are telling you and what they are asking of you
To illustrate my point, I will use some examples from one of my own niches. .. Niche of recipes and cookbooks. If you already have a small foothold in a niche, my experience should be somewhat informative.
If you are not used to my background, I get six digits from the cookbook of self-published soul food I wrote. I wrote the cookbook because the visitors of my location asked for it.
The complete story behind my first dish does not really leave immediately, saying that when I first went online in 1996 I should focus on the niche After you have built your typical "Internet marketing" site, I will eventually grow up on a farm in North Carolina and post it on your favorite recipe online search engine Bait, a site of advertising affiliate products is. .. Usually with a flag.
I was also told that I needed a mailing list to keep in touch with potential customers in order to bring visitors back to the site. On the recipe site, it made perfect sense to me to create a list where people can exchange recipes. The list hit quickly and has been strong for over 8 years.
There are mainly site visitors on the list that send out recipes, which is used in my large recipe of increasing the number of members in the list. They finally began to ask me if I had the food. I will buy it if I write "no" from now on. I also announced that I was taking pre-orders (to confirm demand). I had more than 100 orders before I wrote the first word. The cookbook has provided me and my family a comfortable life for many years!
Over the years, I tried to sell the visitors of those sites, and the list members, a variety of different back-end products, but nothing to sell, but also my
The members of the list regularly told me what my next few products should be, but I didn't really ask. Sending regularly to the members of the list, it is not necessarily because love is my recipe, but it is a restricted diet. They often asked if I had a diabetic, low fat or low-carb recipe. They also wrote to tell me that they were often diagnosed with high blood pressure, and asked if I had any recipe for people with high blood pressure
I'm finally listening, I'll be 4-5 next. They should be a version of my cookbook featuring diabetic, low fat and low-carb recipes. I also had to write a cookbook for those with high blood pressure. All of those cookbooks roll up on my list and place within the next two months!
What is useful is that I have been building this huge asset over the years. .. People who bought a cookbook from me and asked if I would have much. They seemed to offer it only when they taught me what to sell.
Just apply a little bit of the above basic common sense and marketing know-how. .. Having most internet marketers. You might think a bit of such an effort. Not.
1) The world's easiest way to make more money from a proven, profitable niche "should go deep". Generate multiple episodes and versions of the product. That is what filmmakers do. That is what traditional book publishers do. Look at the series "Chicken Soup for the Soul"! It told me to sell, once I produced an additional version of my cookbook. I think that members were also "" told to my list.
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