Online marketing
I know what you are thinking ..
"The seminar is expensive."
Surely some of them cost more than $ 5,000. The low price party is around $ 2,000.
"It's a pain in the butt to attend."
Again, that's fair. To go, you need to get on the plane and fly somewhere. I will remember your work and family from the early hours.
However, there are at least three reasons for attending. ..
It's tough. :
Online marketing
Article body:
Online marketing
I know what you are thinking ..
"The seminar is expensive."
Surely some of them cost more than $ 5,000. The low price party is around $ 2,000.
"It's a pain in the butt to attend."
Again, that's fair. To go, you need to get on the plane and fly somewhere. I will remember your work and family from the early hours.
However, there are at least three reasons why attending a seminar should be on your priority list (Plan to launch a major product
1. You are surrounded by sympathy.
If you want to kick it. But there is great power in being around the people I'm telling you, who are being driven to the same goal as you.
To this day, my friends and family really don't get what I do. That nod head smiles, I clog it.
Well, being a party with hundreds of people who know what you do, as well as photos. .. They do it too! You will be surprised at how prompt it can be.
2. You will meet people who stimulate and drive you.
Sounds whimsical But when you are drinking with someone and sharing your strategy back and forth about what you are working, your heart lights up.
Please take a look at the activities you can start the laptop you have requested. )
There is something better .. You will exchange phone numbers (yes, do you remember what you were using before becoming recluse?) And follow up with each other.
It is responsible, baby, and can drive to major success.
3. You remove yourself from your daily routine.
We have you know the goodness of waking up and participate as an engine. (I'm not talking about your car here. Do you think that you can't do anything other than the weird thing?
It always happens to me. I wake up, and I pass by without doing anything really productive that day! It gives off a bad smell.
Let me tell you why it happens to me. ..
I am bored of my routine! Don't get me wrong The routine is good. In fact, they are crucial to your success. Humans need a routine.
But it is equally important to get out of your routine. And do it for you going to the seminar. That is you
Going to a seminar requires a jump start that can give your brain (and stimulation).
Last thought
I'm not going to sell you at the seminar here I'm just trying to make you think of going one.
There are many benefits to going. The benefits not always clear until you are there, in the hallway, at the bar, at lunch. .. Talk to people who are doing exactly what you are doing.
It is empowering. It is touching. And the chance is that you will be stimulated to attend a seminar to go to another.
Three reasons why you hate the copy bring benefit
A nightmare for all copywriters. Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hot Selling. Or .. too different .. "
And I remember days many years ago when I offered myself as a pet adoption counselor for the San Francisco SPCA. In retrospect, I must have trained in what I am doing now. I had a lot of enthusiasm. People often say, "You sell cats!" Enough, many visitors went by crates. ..
It's tough. :
Internet marketing
Article body:
A nightmare for all copywriters. Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hottest, Hot Selling. Or .. too different .. "
And I remember days many years ago when I offered myself as a pet adoption counselor for the San Francisco SPCA. In retrospect, I must have trained in what I am doing now. I had a lot of enthusiasm. People often say, "You sell cats!" Enough, really, many visitors went by a crate holding a furry bundle of pleasure.
“I will not remind or remind the volunteer coordinator.” You are not going to go home with this person. The adopter who makes you crazy may be the best thing ever happened to the dog "
Exactly
Copy works the same way. We do not judge our friends the way their dogs and cats do. And we do not read our copy like our own customers.
I tell my own customer, "You may not like this copy. But considering that it is similar to your customer, it is not a target market."
Here are three reasons why.
1. The customer lives on another planet.
If you hang around the internet, you develop a unique lifestyle. For example, some of my best friends are the ones I never met. We exchange emails and telephones for years. My favorite web designer is Brazil living in the United States.
And you hear the same promise over and over again. "Your web server" everything you can handle
However, if you are targeting an ordinary person (ie, one who actually meets their best friend at the person), a lot of our Hoham phrase is
"The hype-free marketing? I like it," recently purred the prospects of a dwelling on earth. "It's a whole new way to look at marketing."
Your world is probably internet ad fitness, coaching, cooking, or living financially. But it's a fresh and exciting target market that seems like a familiar phrase.
2. The customer wants to be sold.
With the creation of websites and brochures that tend to be acquainted, we will keep a permanent record for the gold recovery stars.
And if they want your service, then "looking for a reason to say yes." Think about the subject of all those Madison Avenue ads, "deserve it." Or, "You are worth it Yes, they are giving us permission to spend our money.
There is a taste and the drum rolls are adapted to the actual needs, and the customers only actually learn the gratitude.
Recently I was pitching my service to "Frank," future customers selling fitness services. Hesitantly, I referred him to a website written for "Tom" – a frightened financial expert who was selling the way too hard.
Frank was moved. "This is not at least a bit brute. It's very warm and friendly! Tom sounds like a good person."
I'm still talking, but Frank will sell his bet "Um-" as his fitness site, Bet. "
3. The customer stops and does not want to think.
Some words and phrases slow us down. For some good examples, pick up maybe a couple of textbooks and academic journals in your college. You will see words like "also", "in contrary to intuition", "but" and so on. (I know. I wrote a lot.)
How did you read your college textbooks? I bet you read slowly, make a limit note and hang tightly on your yellow highlighter.
Alas, website visitors do not investigate our copy the same way. Highlighting life is fast along with movement.
read more:
(A) "You can work very hard, but you may not see the results for a long time."
(b) "But you can really work hard and wait forever for the results."
The bottom line: Expect surprises when unveiling your copy to your customers, especially if you are new to selling yourself and your own products. When you first write a title, your 21-day extreme career makeover, I cringed: My site is becoming a virtual equivalent of many used cars
But my target market – experts and senior executives – started buying. And the rest, as they say, is history
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