What lessons do you have for sales from children? Learn what basis the American Girl Scout has learned about sales, selling, and sales force drivers.
It's tough. :
Sales, Business, Marketing, Entrepreneurship, Sales Strategy
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Yeah, that's Girl Scout Cookie time for our part of the world. [And, yes, my English teacher never taught me to start writing with the word "Yeah." "] For those of you who are inexperienced with the sight, taste, and overall experience of helping your daughter sell thin mint, Samoas, and Do-Si-Do
Here are some points that have accumulated the number of sales that I make while helping my daughter, Rebecca, age 11, and army 3129. These pointers are taken hard and suitable for you and your business as Rebecca & Hers is and have field trials.
1. It is the person you know. That's true: the cookie business is a relationship business. Our neighbor's neighbor bought nine boxes-Bam! Opposite neighbor, 2 boxes, then 3 boxes, and more. why? There was something for sale in Rebecca What are your personal brands doing these days? If you switched products, services, or companies, do people just buy it from you?
2. It is not about the product. It is time to anger your lawyer. Is that okay? Girl Scout Cookies, for the most part, taste awful [Thin mint is one exception in my stupidity]. There are enough fat calories, cholesterol and power for small Japanese alternative fuel vehicles. Do you want good cookies? Buy Oleos, Maroma, Ginger Snap, Natter Butter, Batter, Deluxe Graham, Fudge Stick and more. Etc. But Girl Scout Cookies, like crazy, sell each year and donate millions to Girl Scout points in the United States.
3. It is not a price. Girl Scout's Cookie Cost is $ 3 Box. The smallest box, by weight, is 7 oz. The biggest thing is 10 ounces. Most And the cost of about $ 2.49. Girl reconnaissance cookies give premium brands, such as the Pepperridge Farm, a run for money when it comes to high costs. Did I mention that one of our neighbors bought 9 boxes in the clip?
4. It is not necessary. Simple, nobody Needs Girl Scout cookie. In fact, girls shop for local tool stores (local merchants, malls, and grocery stores have tables for sale of their premises to support the cause of Girl Scouts) So why did they buy them? Because they had a relationship with their sales clerks who were more important than their need, desires, or use for real products Hey, Girl Scout Cookies make a great gift and actually freeze well and And did you know that it will only be sold each year for a short time? Can we learn from this and apply lessons to your sales message?
5. It is not about competition. As you can see, all customers selling clear "Do you need a Girl Scout Cookie House?" Naturally, it is their Girl Scout. What is the opportunity for Rebecca to sell a box of cookies to one of the daughters selling the same cookies for the same price? You got it: less than zero. Is Rebecca going to bang her head on the wall lamenting those lost sales? Of course the difference She's going to slap into her network of networks – I'm a Y-neighbour, cousin, child and parent who plays basketball, I become a good family friend I have a pipeline Kimono looking dry? Do you know how to move your prospects along the lines of life for customers, satisfied customers, and customers-no products or services you are selling today,
6. When time is tough and things look quiet, it is more difficult than ever. The sale of cookies ends every year at certain times. Girl Scout Cookies Are Sold Everywhere We probably have 10-12 boxes left until the deadline comes. Are we weakened that we did not achieve our goals? Are we failing as a salesperson? I'll quit when I'm done Everyone stops selling, stops marketing, and doesn't see as soon as the "cookie store" 's set up and stops-these cookies are a valuable resource from goods that's the same in your business The thing is: when there is a market, your competition pulls an ad, it's "hunker down" time, returns to basics, and cuts it, but it's the worst time to cut – you're everyone's attention I'm waiting! In fact there is your message to combat much less noise. Press now, you will hear! !!
I mean all this. It's simple-now it's time to return in the saddle and ride hard on your sales and marketing activities. You have a floor. If you want to cut old excuses about your product, prices, competition, economy, and all the rest of it, refer to the sales breakthrough ahead, why not waste another minute?
It is not a fact that sells emotions
Should we have the USP (sales points) of a business that puts us to sleep? In this article, ESP reveals a much more powerful way.
It's tough. :
Sales, marketing, customer service
Article body:
I have been listening for years that successful business needs to have a USP (Unique Selling Point). The problem is that it is difficult for most companies to identify what their USP is. And even if they have a USP, eventually they will find competitors do the same.
So instead of wondering what your USP can be and what your ESP (Emotional Selling Point) can be, instead of losing sleep
With ESP, how do you feel worthwhile for your customers? How to take care of your product or service.
There may be a USP-"We have a 24 hour delivery service" "ESP will be as follows-" Enjoy our product after you order it "
USP- "Our price is very competitive" ESP- "If you buy this you will feel that you have received the value for money"
As all good selling people know, we do not sell the Feature (USP) we sell the Advantage (ESP).
Customers made Nike clothes because they were made from quality material because they want to feel like a Tiger * Woods on the golf course and Andre Aggasi on the tennis court
All research is also done with Microsoft products that I do not buy.
Start thinking about what your ESP is. What makes your product or service make it make your customers feel safe, comfortable, acceptable to others, admired, fashionable, rich, important, happy, loose or sexy
I think it does not seem to be sales engineering technology products.
One year ago I worked as a sales engineer for Loctite Industrial Adhesives. Through multiple technicians also use a lot of tests to reduce product time and cost, assembly methods.
This is what all exam results agreed with many technicians but products that are rejected. I realized that we needed ESP to overcome this resistance.
So there is it-always remember to make emotional decisions before anything logical-what your customers are-what is your ESP.
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