Who says that scientists can not sell? Here are 10 simple marketing ideas, a group of people of the National Institute of Standards and Technology, today in our monthly marketing action group:
It's tough. :
Marketing strategy Marketing market
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1. Listen to (and write!) The questions your customers ask. There is also a problem that can give them clues. They are also the topic for your next article, talk and e-newsletter. Do not invent something like this-just listen!
2. Plan and write from your next sales conversation. Did you get a hot prospects meeting next week? Note the words used to find out who the decision maker is, what the budget is, the scope of the problem, and how to ask them to take the next step If you do not know how to do this Please send me an email.
3. Read marketing articles. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, however, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. You can do a round of attention marketing. See if you can choose WIIFM. ) And call-to-action (they do what you want). The practice of thinking like a marketer.
5. If you manage the others doing your client's work, visit the client with your employee to show interest. Keep this new and show your responsibilities to the customer. It also shows that the organization has more information than the client's only contact.
6. Give your staff a copy of this article and ask them to come to the next staff meeting to be prepared to discuss the ideas this generates. Ask people to commit to a new job. Get them a progress report at the next meeting. Rinse, repeat.
7. Do draft 3 or 4 question surveys, short, conversational telephone interviews to find out your target audience and they struggle. .. what they want on your wish list .. what they want from you. Don't ask if they buy something from you. This is a relationship building job, not a sales call. It will be much later. Ask the other you work with Choose a customer or prospect and call them. Compare notes and discuss your findings.
8. Think about a small solution that you can provide for a critical issue. Or a small solution to a small problem. The key is to think small. It threatens "samples" less for your customers and makes them easy to take the first step.
9. Practice your location statement aloud. In the mirror. If you do not know what your location statement is at the elevator in a car, that is a problem. Email me and I will give you a hand.
10. A visualization that makes any of these things successful. There are professional athletes and speakers, performers and adults. If you visualize it, it will be.
The next time scientists say to me they can not sell I know better. There is a difference in theory that clearly proves these ideas.
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